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Show Results For
- All HBS Web
(1,233)
- People (2)
- News (232)
- Research (775)
- Events (2)
- Multimedia (1)
- Faculty Publications (255)
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- 28 Jun 2011
- First Look
First Look: June 28
initiative targeting a younger, ethnically diverse, and urban-based market. The program was called "The Fiesta Movement," and with it came the handing over of a large part of the marketing campaign to active young social media... View Details
Keywords: Sean Silverthorne
- 08 Jan 2001
- Research & Ideas
Can Japan Compete? [Part Two]
be, "What customers does the company choose to serve?" A company that is not strategic serves whatever customer appears, or whatever need presents itself. This notion of operational effectiveness... View Details
Keywords: by Martha Lagace & Hilah Geer
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
Your New Mommy after the announcement by rival network ABC of a similarly-conceived show called Wife Swap. In another example, Fox initiated a boxing-themed program called The Next Great Champ two months before a somewhat similar series... View Details
Keywords: by James Heskett
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
provider—a comparatively costless and therefore puzzlingly rare decision that could supply redundancy and resilience in the event of an attack or service outage affecting one provider. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53830 The... View Details
Keywords: Sean Silverthorne
- 20 Mar 2012
- First Look
First Look: March 20
call center operations are described in detail, as are its decision-making and business processes. At the end of the case, executives are considering whether Ctrip should actively pursue either the budget or luxury travel segments, which would mean shifting attention... View Details
Keywords: Sean Silverthorne
- 24 Jun 2014
- First Look
First Look: June 24
terms that require prepayment. During the recent crisis, the exporter was more likely to demand cash in advance terms when transacting with new customers, and customers that traded on cash in advance and letter of credit terms prior to... View Details
Keywords: Sean Silverthorne
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
limited to the Mac and it had to become a PC peripheral as well. Once he made the move to the PC market, he created the potential to access a much broader market than his core customer base. The Apple core View Details
Keywords: by Sean Silverthorne
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
periphery." Problems, in other words, appear initially at the borders. Unfortunately, when middle managers actually raise these problems—especially those that contradict the firm's prevailing assumptions and conventional wisdom—they are... View Details
- 12 Oct 1999
- Research & Ideas
A Perfect Fit: Aligning Organization & Strategy
managing change. Instead, they develop many disconnected initiatives to bring about change — initiatives that by their piecemeal nature are doomed to failure. "In light of that," Beer explains,... View Details
Keywords: by Judith A. Ross
- 03 Jun 2015
- What Do You Think?
Is the Time Right for Self-Management?
29 percent, and customer satisfaction scores actually improved when compared to conventionally managed stores. The effort stalled only when the planned strategy was scaled down and Martin's successor halted further expansion of the... View Details
- September 2019 (Revised September 2019)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
- 08 Apr 2008
- First Look
First Look: April 8, 2008
Offshore Wind Energy in the USA Harvard Business School Case 708-022 Cape Wind is an extreme example of NIMBY—not in my backyard syndrome. This is the first offshore wind project planned for the United States, in Nantucket Sound, just south of Cape Cod, Massachusetts.... View Details
Keywords: Martha Lagace
- 22 Apr 2008
- First Look
First Look: April 22, 2008
initial step, China Netcom's Chairman, Zhang Chunjiang, began a program that sought to further develop the company's corporate governance practices to meet international corporate governance standards. The company hoped that its... View Details
Keywords: Martha Lagace
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
very interesting laboratory. Free market principles were introduced initially under the authoritarian regime. Compared with other emerging markets anyway, Chile has since become a paragon of reasonably good governance. Its process of... View Details
Keywords: by Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
identity-holders away from options they would have preferred in the absence of that appeal. Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact By: Shell, Michelle A., and Ryan W. Buell Abstract— It is a... View Details
Keywords: Sean Silverthorne
- 08 Oct 2014
- Research & Ideas
Who Is the Chief Sustainability Officer?
improving working conditions in their supply chain, creating better safety procedures, and reaping profits from products that address environmental and social problems. "Regulators and investors are asking for it, customers are... View Details
- 10 Jun 2014
- First Look
First Look: June 10
growth. Regional industry growth also increases with the strength of related clusters in the region and with the strength of similar clusters in adjacent regions. We also find evidence of the complementarity between employment and innovation performance in regional... View Details
Keywords: Sean Silverthorne
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
Talk of the recent financial crisis often falls into a simplistic narrative of villainous banks, marketing toxic financial products to innocent customers who did not understand their risks. Among the storied victims are municipal... View Details