Communication Technologies - Publications - Faculty & Research

September–October 2024
Article

How AI Can Power Brand Management

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

January 2024 (Revised June 2024)
Case

School of Rock: Tuning into Structured Empowerment (A)

By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg

In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price’s hire in 2017, School of Rock’s nonconformist rock ‘n’ roll culture led to variability in teaching styles,... View Details

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15 Mar 2017
Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details

Keywords: by Carmen Nobel; Green Technology

30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

“Managers should make the call on high-level priorities, so employees can focus on their best work.” Here are 10 ways that leaders can support employees who are working remotely during an unprecedented and uncertain time: 1. Communicate... View Details

Keywords: by Dina Gerdeman

13 May 2022
Research & Ideas

Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?

by companies themselves, Campbell says. If executives or board members are concerned about company culture, external or internal employee communications may expose potential issues. “There could be all kinds of internal platforms where... View Details

Keywords: by Michael Blanding; Technology

25 Aug 2003
Research & Ideas

Why IT Does Matter

years, as society's insights on how to use the technology changed. It is worth noting that although these technologies mutated significantly (for trains, it meant moving from fifteen miles an hour to eighty... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

2009
Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati

"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation

Citation

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

However, we also heard that restaurateurs remained steadfastly committed to their goal of nurturing and nourishing people, providing a place of succor and community in a strange new world. Our conversations with the panel and our field... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55833 Managed Ecosystems and Translucent Institutional Logics: Engaging Communities By: Altman, Elizabeth J., Frank Nagle, and Michael Tushman Abstract—When organizations need input... View Details

Keywords: Dina Gerdeman

September 2013 (Revised June 2017)
Supplement

IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

IBM's Corporate Citizenship office created an innovation in public education through a business-school partnership for widespread replication and diffusion. In 2012, while P-TECH (Pathways in Technology Early College High School) was still in its first year operating,... View Details

Keywords: Social Enterprise; Partnerships; Innovation; Entrepreneurship; Organizational Change and Adaptation; Leadership; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Innovation and Invention; Growth Management; Chicago; Idaho

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07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

that whatever technology you choose to implement you execute it flawlessly. Similarly, it matters little whether you centralize or decentralize your business as long as you pay attention to simplifying the way your organization is... View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

strategy. Heads of shared service units—marketing, human resources, and information technology, among others—were included in the membership of the leadership team to ensure that information about customers, people, and technology were... View Details

Keywords: by Robert S. Kaplan & David P. Norton

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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November–December 2021
Article

Does Gender Matter? The Effect of Management Responses on Reviewing Behavior

By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia

We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details

Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers

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14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

proactive effort to be as effective and clear as possible in their communication to both internal and external stakeholders. Importantly, a vast majority of the initiatives that companies in our sample are implementing do not require... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

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04 Apr 2017
First Look

First Look at New Research, April 4

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51635 forthcoming Journal of Financial Economics Cost of Experimentation and the Evolution of Venture Capital By: Ewens, Michael, Ramana Nanda, and Matthew Rhodes-Kropf Abstract—We study how View Details

Keywords: Sean Silverthorne

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

communication and encouragement, they can find the courage to try, fail, redo, and try again. Carliss Baldwin How can companies tap their customers for innovative ideas? Firms have a tendency to look at their navels. The first thing I... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

07 Jun 2011
First Look

First Look: June 7

Corporation Ltd.: Driving Change through Internal Communication Boris Groysberg and Michael SlindHarvard Business School Case 411-077 Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally,... View Details

Keywords: Sean Silverthorne

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

Rica, for instance, with a long history of investing in education, began developing a cluster in information technology some years ago and eventually convinced Intel to build a plant there. Related actions followed, including supplier... View Details

Keywords: Re: Michael E. Porter

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How AI Can Power Brand Management

School of Rock: Tuning into Structured Empowerment (A)

More Than 900 Examples of How Climate Change Affects Business

The New Rules for Remote Work: Pandemic Edition

Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?

Why IT Does Matter

Creating Superior Customer Value in a Connected World

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

New Research and Ideas, March 12, 2019

IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners

4+2 = Sustained Business Success

The Strategy-Focused Organization

Leadership and Teaming

Does Gender Matter? The Effect of Management Responses on Reviewing Behavior

Restarting Under Uncertainty: Managerial Experiences from Around the World

Facebook Fake News in the Post-Truth World

First Look at New Research, April 4

Five Ways to Make Your Company More Innovative

First Look: June 7

Porter’s Perspective: Competing in the Global Economy

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