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  • All HBS Web  (2,943)
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  • All HBS Web  (2,943)
    • People  (4)
    • News  (659)
    • Research  (1,819)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,089)
← Page 34 of 2,943 Results →
  • Program

Creating Brand Value

curating, and managing successful brands. Details Establish brands that resonate with today's consumers Evaluate brands from the consumer's point of view to uncover their sources of value Employ effective brand storytelling Capitalize on brand influencers Create,... View Details
  • 2020
  • Working Paper

Reinventing Retail: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli
This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the... View Details
Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States
Citation
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Raffaelli, Ryan. "Reinventing Retail: The Novel Resurgence of Independent Bookstores." Harvard Business School Working Paper, No. 20-068, January 2020.

    George Serafeim

    George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

    Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
    • January 2010 (Revised January 2014)
    • Case

    Twitter

    By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith
    Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with... View Details
    Keywords: Blogs; Revenue; Information Publishing; Growth and Development Strategy; Social and Collaborative Networks; Web
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    Piskorski, Mikolaj Jan, David Chen, Bill Heil, and Aaron Smith. "Twitter." Harvard Business School Case 710-455, January 2010. (Revised January 2014.)
    • 14 Mar 2014
    • Blog Post

    Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

    On the evening of Saturday, February 22, 2014 and all day Sunday, February 23, 2014, the Retail & Luxury Goods Club hosted a record number of nearly 400 students and professionals from Harvard and the surrounding community for its... View Details
    Keywords: Consumer Products / Retail
    • 12 Apr 2004
    • Research & Ideas

    Operations and the Competitive Edge

    telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing new initiatives in B2C... View Details
    Keywords: by Martha Lagace
    • 2010
    • Working Paper

    Conceptual Foundations of the Balanced Scorecard

    By: Robert S. Kaplan
    David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article (Kaplan & Norton, 1992). The article was based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role... View Details
    Keywords: Asset Management; Balanced Scorecard; Management Systems; Performance Improvement; Strategy
    Citation
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    Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Harvard Business School Working Paper, No. 10-074, March 2010.
    • Program

    Senior Executive Leadership Program—India

    take your leadership skills and your career to the next level. You will become a stronger leader who can design competitive strategies in a global context, promote continuous innovation, and overcome obstacles to growth. Key Benefits... View Details
    • 19 Oct 2016
    • Book

    Three Critical Mistakes Digital Businesses Make With Content

    Keywords: by Michael Blanding; Retail; Music

      Nitin Nohria

      Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.

      As Dean, building on... View Details

      Keywords: accounting industry; arts; biotechnology; emerging market private equity; energy; executive search; financial services; green technology; health care; high technology; industrial goods; information technology industry; infrastructure industry; investment banking industry; legal services; management consulting; manufacturing; oil & gas; petroleum; pharmaceuticals; professional services
      • April 1993 (Revised July 1994)
      • Case

      MathSoft, Inc. (A)

      By: V. Kasturi Rangan
      MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
      Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
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      Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
      • December 2020
      • Article

      Unwanted Attention: Swiss Multinationals and the Creation of International Corporate Guidelines in the 1970s

      By: Sabine Pitteloud
      During the last decade, we have seen an increased opposition to globalization. Within this wave of criticism, firms and more specifically multinational corporations have been major targets, accused of multiple wrongdoings, such as social dumping, fiscal evasion, job... View Details
      Keywords: Multinationals; Guidelines; Lobbying; Business History; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Global Range; Switzerland
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      Pitteloud, Sabine. "Unwanted Attention: Swiss Multinationals and the Creation of International Corporate Guidelines in the 1970s." Special Issue on Multinational Corporations and the Politics of International Trade. Business and Politics 22, no. 4 (December 2020).
      • December 2012
      • Article

      Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

      By: Jill Avery
      I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
      Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
      Citation
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      Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)

        Dorothy A. Leonard

        Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

        Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry
        • 11 Sep 2000
        • Research & Ideas

        Riding the Internet Fast Track

        Take a seat and hold on tightly. You're aboard the Internet Express, where speed is the order of the day and profit but a remote destination. For firms that ride the rails of the Internet's fast track, getting big fast—whatever its cost—is the View Details
        Keywords: by Peter Jacobs
        • 2008
        • Chapter

        Conceptual Foundations of the Balanced Scorecard

        By: Robert S. Kaplan

        David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

        Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy
        Citation
        Related
        Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Chap. 1.03 in Handbook of Management Accounting Research. Vol. 3, edited by Christopher Chapman, Anthony Hopwood, and Michael Shields. Elsevier, 2008.
        • 15 Nov 2021
        • News

        Putting Your Corporate Purpose to Work

        • February 2008 (Revised April 2008)
        • Case

        Avaya (A)

        Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
        Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation
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        Godes, David B. "Avaya (A)." Harvard Business School Case 508-048, February 2008. (Revised April 2008.)
        • June 2022 (Revised August 2023)
        • Case

        Strategic Innovation at the United Nations: A Network of Ecosystems

        By: Frank Nagle, Elizabeth J. Altman and Amy Klopfenstein
        In 2021, Gina Lucarelli, leader of the United Nations Development Programme (UNDP) Accelerator Labs, prepared for a meeting with UNDP Administrator Achim Steiner. The two planned to discuss the future of the Accelerator Labs, a network of social innovation labs located... View Details
        Keywords: Change; Disruption; Transformation; Change Management; Education; Learning; Environmental Management; Climate Change; Environmental Sustainability; Geography; Geographic Scope; Global Range; Local Range; Geopolitical Units; Country; Human Resources; Recruitment; Retention; Selection and Staffing; Employees; Employee Relationship Management; Information Technology; Information Management; Innovation and Invention; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Leadership; Innovation Strategy; Knowledge; Knowledge Acquisition; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Organizations; Mission and Purpose; Organizational Culture; Organizational Structure; Organizational Design; Organizational Change and Adaptation; Social Enterprise; Non-Governmental Organizations; Social Psychology; Social and Collaborative Networks; Society; Social Issues; Welfare; Strategy; Cooperation; Adaptation; Public Administration Industry; North and Central America
        Citation
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        Nagle, Frank, Elizabeth J. Altman, and Amy Klopfenstein. "Strategic Innovation at the United Nations: A Network of Ecosystems." Harvard Business School Case 722-363, June 2022. (Revised August 2023.)
        • February 2008 (Revised May 2009)
        • Supplement

        Avaya (D): Early Results of the Demand Generation Initiative

        Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
        Keywords: Marketing; Cooperation; Sales
        Citation
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        Godes, David B. "Avaya (D): Early Results of the Demand Generation Initiative." Harvard Business School Supplement 508-051, February 2008. (Revised May 2009.)
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