Publications

February 2016 (Revised September 2017)
Case

Scaling Well by Doing Good: Motivating Talent at b.good

By: Francesca Gino, Paul Green Jr. and Bradley Staats

Boston-based fast-casual chain b.good was founded on the idea of healthy food, sourced locally, and prepared in-store. The founders had built a value-based business and worked hard to cultivate a sense of family—among employees, customers, and suppliers. In 2015, they... View Details

Keywords: Motivation; Values; Corporate Culture; Growth Strategy; Motivation and Incentives; Values and Beliefs; Growth Management; Organizational Culture; Growth and Development Strategy; Service Industry; Food and Beverage Industry; New England

February 2009 (Revised April 2011)
Case

Yahoo! in China (A)

By: Sandra J. Sucher and Daniel Baer

In 2007 Jerry Yang, CEO of Yahoo!, was lambasted by U.S. Representative Tom Lantos, chairman of the U.S. House Committee on Foreign Affairs, for Yahoo's role in the arrest and imprisonment of Chinese journalist and democracy advocate Shi Tao. The case describes the... View Details

Keywords: Ethics; Cross-Cultural and Cross-Border Issues; Governance Compliance; Laws and Statutes; Rights; Business and Government Relations; Internet; Information Technology Industry; China; United States

24 Jan 2012
First Look

First Look: Jan. 24

J. Sucher and Celia MooreHarvard Business School Supplement 612-020 Prepare students to make ethically charged decisions by exploring moral disengagement, a process that enables individuals to engage in... View Details

Keywords: Sean Silverthorne

25 Sep 2007
First Look

First Look: September 25, 2007

Course MaterialsAustin, Blakeley, & Cambridge, LLC Harvard Business School Case 207-098 The founding partners of ABC, LLC, one of the leading private equity firms in the world, are trying to understand why some of the other top firms... View Details

Keywords: Martha Lagace

2009
Working Paper

The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

By: Roy Y.J. Chua and Xi Zou

Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details

Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury

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10 Feb 2011
Working Paper Summaries

The Dark Side of Creativity: Original Thinkers Can Be More Dishonest

Keywords: by Francesca Gino & Dan Ariely

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

2015
Working Paper

Risk Preferences and Misconduct: Evidence from Politicians

By: Dylan Minor

When seeking new leaders, business and government organizations alike often need individuals that are less risk averse, or even risk-seeking, in order to improve performance. However, individuals amenable to increased risk-taking may be more likely to engage in... View Details

Keywords: Risk Management; Behavior; Ethics; Government and Politics; United States

SSRN

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24 Oct 2006
First Look

First Look: October 24, 2006

Harvard Business School Case 807-029 Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use... View Details

Keywords: Sean Silverthorne

August 2011 (Revised December 2013)
Case

Albert 'Jack' Stanley in Nigeria (A)

By: Lena G. Goldberg and Chad M. Carr

The international joint venture that successfully bid for $6 billion in contracts to build LNG trains on Nigeria's Bonny Island became entangled in a widening bribery and corruption probe triggered by an unrelated accusation against an employee of one of the JV... View Details

Keywords: Crime and Corruption; Ethics; Governing Rules, Regulations, and Reforms; Globalization; Governance Compliance; Energy Industry; Nigeria; Europe; United States

February 2012 (Revised March 2014)
Case

Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children

By: Felix Oberholzer-Gee, Dennis Yao, Britta Kelley and Lizzie Gomez

In response to growing concern about childhood obesity, in February 2006 the Council of Better Business Bureaus (CBBB) announced an initiative to examine its self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program... View Details

Keywords: Food; Advertising; Ethics; Food and Beverage Industry