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  • All HBS Web  (13,763)
    • People  (13)
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    • Research  (7,003)
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  • November 30, 2020
  • Editorial

Don't Focus on the Most Expressive Face in the Audience

By: Amit Goldenberg and Erika Weisz
Research has shown that when speaking in front of a group, people’s attention tends to gets stuck on the most emotional faces, causing them to overestimate the group’s average emotional state. In this piece, the authors share two additional findings: First, the larger... View Details
Keywords: Bias; Emotions; Perception
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Goldenberg, Amit, and Erika Weisz. "Don't Focus on the Most Expressive Face in the Audience." Harvard Business Review (website) (November 30, 2020).
  • August 2020 (Revised January 2022)
  • Case

1928 Diagnostics: Fighting Antibiotics Resistance

By: Ariel D. Stern and Daniela Beyersdorfer
In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in... View Details
Keywords: Health Care and Treatment; Entrepreneurship; Leadership; Science-Based Business; Growth and Development Strategy; Business Growth and Maturation; Business Model; Information Technology; Digital Platforms; Health Disorders; Market Entry and Exit; Value Creation; Business and Stakeholder Relations; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Europe; Sweden
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Stern, Ariel D., and Daniela Beyersdorfer. "1928 Diagnostics: Fighting Antibiotics Resistance." Harvard Business School Case 621-025, August 2020. (Revised January 2022.)
  • September 2018
  • Article

An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India

By: Budhaditya Gupta and Stefan Thomke
Recent research has studied innovation in emerging economies. However, microlevel product development processes in these economies are relatively unexplored, and the mechanisms by which the emerging economy context might affect such processes are still unclear. In this... View Details
Keywords: India; Product Development; Emerging Markets; Situation or Environment; Medical Devices and Supplies Industry; India
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Gupta, Budhaditya, and Stefan Thomke. "An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India." R&D Management 48, no. 4 (September 2018): 485–501.
  • 2015
  • Chapter

Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior

By: Hilke Plassmann and Uma R. Karmarkar
The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details
Keywords: Consumer Behavior; Cognition and Thinking
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Plassmann, Hilke, and Uma R. Karmarkar. "Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior." Chap. 6 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton, 152–179. New York: Cambridge University Press, 2015.
  • December 2014
  • Article

Team Reflexivity as an Antidote to Team Information Processing Failures

By: M. C. Schippers, A. C. Edmondson and M. A. West
This article proposes that team reflexivity—a deliberate process of discussing team goals, processes, or outcomes—can function as an antidote to team-level biases and errors in decision making. We build on prior work conceptualizing teams as information-processing... View Details
Keywords: Team Reflexivity; Team Information-processesing Failures; Team Regulatory Processes; Team Learning; Groups and Teams; Knowledge Management
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Schippers, M. C., A. C. Edmondson, and M. A. West. "Team Reflexivity as an Antidote to Team Information Processing Failures." Small Group Research 45, no. 6 (December 2014): 731–769.
  • 2014
  • Book

Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling

By: Frank V. Cespedes
There are many books that provide strategy advice and selling methodologies. But there is a gap in the management literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest... View Details
Keywords: Strategy; Sales
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Cespedes, Frank V. Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling. Boston, MA: Harvard Business Review Press, 2014.
  • 2009
  • Working Paper

Taking a 'Deep Dive': What Only a Top Leader Can Do

By: Howard H. Yu and Joseph L. Bower
Unlike most historical accounts of strategic change inside large firms, empirical research on strategic management rarely uses the day-to-day behaviors of top executives as the unit of analysis. By examining the resource allocation process closely, we introduce the... View Details
Keywords: Leading Change; Management Practices and Processes; Resource Allocation; Business Processes; Organizational Change and Adaptation; Organizational Culture; Organizational Structure
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Yu, Howard H., and Joseph L. Bower. "Taking a 'Deep Dive': What Only a Top Leader Can Do." Harvard Business School Working Paper, No. 09-109, April 2009. (Revised February 2010, May 2010.)
  • 2008
  • Article

Linking Crisis Management and Leadership Competencies: The Role of Human Resources Development

The problem and the solution. Most executives are aware of the negative consequences associated with an organizational crisis and focus on communications and public relations as a reactive strategy. However, many neglect the other leadership responsibilities... View Details
Keywords: Leadership Development; Crisis Management; Human Resources; Experience and Expertise
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Wooten, L. P., and E. H. James. "Linking Crisis Management and Leadership Competencies: The Role of Human Resources Development." Advances in Developing Human Resources 10, no. 3 (2008): 352–379.
  • November 2001
  • Case

Naming the Edsel (Condensed)

Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details
Keywords: Customers; Marketing Strategy; Brands and Branding; Auto Industry
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Fournier, Susan M., and Andrea Wojnicki. "Naming the Edsel (Condensed)." Harvard Business School Case 502-034, November 2001.
  • 14 Sep 2021
  • News

The Surprising Power of Daily Rituals

  • 31 Jan 2017
  • News

CEOs Face Off Against Trump (or Not)

  • 11 Sep 2020
  • HBS Seminar

Janet Freilich, Fordham University, School of Law

  • 21 Feb 2023
  • Research & Ideas

What's Missing from the Racial Equity Dialogue?

The Institute for the Study of Business in Global Society (BiGS) welcomed scholars to Harvard Business School last year to advance their research about race, diversity, inclusion, and inequality. As the nation reflects on issues such as... View Details
Keywords: by Danielle Kost
  • 05 Feb 2019
  • News

The First Five Years: Karan Shah (MBA 2016)

the fact that it is sustainable and eco-friendly, immediately struck a chord with her, and the idea to create a luxury brand was born! After two years of research and hard work, we officially launched MAYU in November 2018. “Fashion and... View Details
  • 05 Jun 2020
  • Research & Ideas

How Anchor Investors Help Impact Funds Succeed

Impact-Weighted Accounts Projects at HBS; Fanele Mashwama, a research associate at HBS and Harvard University; and Heather McPherson, MBA candidate at The Fuqua School of Business at Duke University. Sean Silverthorne: What is an anchor... View Details
Keywords: by Sean Silverthorne; Financial Services
  • 01 Mar 2024
  • News

On the Radar

With a research contract from the United States Intelligence Community, Ginkgo has developed a tool called ENDAR (meaning engineered nucleotide detection and ranking) to detect when an organism has been genetically modified by humans. In... View Details
Keywords: Janine White; Justice, Public Order, and Safety Activities; Government
  • 08 May 2007
  • First Look

First Look: May 8, 2007

studies. Despite its impact, however, we suggest researchers who rely on the Carnegie School have progressively lost touch with its defining commitment to a decision-centered view of organizations. Decision-making has given way to... View Details
Keywords: Martha Lagace
  • 07 Jun 2021
  • Blog Post

The Value of the HBS Case Method – Lessons from an SVMP Participant

leadership positions on campus. I have a non-traditional background for an MBA, and my intellectual curiosity led me to search for opportunities and seek mentors who gave me educational and professional advice. After doing research on top... View Details
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

2010, according to market researcher Gartner, 36 percent of businesses said they competed mostly on the basis of customer experience. By 2016, that number had risen to 89 percent. Here are insights and View Details
Keywords: by Sean Silverthorne; Retail; Service
  • 17 Aug 2021
  • Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

legalizing cannabis has been growing steadily over the years. According to the Pew Research Center, as of April 2021, 91 percent of adults in the United States supported legalization; 60 percent supported legalization for both medical and... View Details
Keywords: by Ashish Nanda and Tabatha Robinson
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