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  • All HBS Web  (17,083)
    • People  (25)
    • News  (3,257)
    • Research  (11,651)
    • Events  (95)
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  • January 2023
  • Case

EKI Energy Services: One Billion Carbon Credits

By: George Serafeim
Within nine months from the time of its Initial Public Offering (IPO) in April of 2021, EKI Energy Services (EKI) shares had increased by more than 8,000%. Equally explosive was the growth of the company’s revenues and Earnings Before Interest, Taxes and Depreciation... View Details
Keywords: Carbon Credits; Carbon Emissions; Growth; Business Analysis; Environmental Sustainability; Corporate Valuation; Climate Change; Accounting; Valuation; Transition; Renewable Energy; Analysis; Product Positioning; India
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Serafeim, George. "EKI Energy Services: One Billion Carbon Credits." Harvard Business School Case 123-060, January 2023.
  • April 1995
  • Case

Minnetonka Corporation: From Softsoap to Eternity

Minnetonka Corp. which was founded in 1964, began as a niche player in the gift soap and novelty toiletries markets. In 1980, it entered--and managed to capture a piece of--the mass bar-soap market with pump-dispensed Softsoap liquid soap. In 1984, the company took on... View Details
Keywords: Innovation Strategy; Consumer Products Industry
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Brandenburger, Adam M. "Minnetonka Corporation: From Softsoap to Eternity." Harvard Business School Case 795-163, April 1995.
  • August 2020 (Revised March 2021)
  • Case

Migros Turkey: Scaling Online Operations (A)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details
Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey
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Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (A)." Harvard Business School Case 621-026, August 2020. (Revised March 2021.)
  • November 2016 (Revised February 2017)
  • Case

Square, Inc. IPO

By: Ramana Nanda, Robert White and Lauren G. Pickle
In November 2015, Square, Inc. launched its initial public offering (IPO). The IPO had an offering price of $9 per share, lower than the $11 to $13 estimate that had been outlined in the preliminary prospectus and 42% below the $15.50 share price in its most recent... View Details
Keywords: Business Finance; Initial Public Offering; Equity; Capital Markets; Public Equity; Stocks; Venture Capital; Financial Services Industry; United States
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Nanda, Ramana, Robert White, and Lauren G. Pickle. "Square, Inc. IPO." Harvard Business School Case 817-054, November 2016. (Revised February 2017.)
  • January 2024
  • Case

Vibrant Health

By: Henry McGee and Sarah Mehta
This case is about nutritional supplements company Vibrant Health, among the 100 largest Black-owned businesses in the U.S. After acquiring the company from its white founder in 2007, co-owners Ted and Paige Parker significantly grew its sales. Set in September 2023,... View Details
Keywords: Business Ventures; Race; Entrepreneurship; Nutrition; Ownership; Business Strategy; Growth and Development Strategy; Leadership; Sales; Food and Beverage Industry; Health Industry; Eastern United States
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McGee, Henry, and Sarah Mehta. "Vibrant Health." Harvard Business School Case 824-058, January 2024.
  • July 2009 (Revised August 2011)
  • Case

What Happened at Citigroup? (A)

By: Clayton S. Rose and Aldo Sesia
What went wrong at Citigroup? In 1998, the Travelers Group and Citicorp merged to create Citigroup Inc., considered the first true global "financial supermarket" and a business model to be envied, feared, and emulated. By year-end 2006 the firm had a market... View Details
Keywords: Mergers and Acquisitions; Business Model; Decision Choices and Conditions; Globalized Firms and Management; Leadership; Risk Management; Failure; Financial Services Industry
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Rose, Clayton S., and Aldo Sesia. "What Happened at Citigroup? (A)." Harvard Business School Case 310-004, July 2009. (Revised August 2011.)
  • September–October 2023
  • Article

Building Brand Engagement: Lessons from NFTs and Collectibles

By: Frank V. Cespedes and Ben Plomion
The financial hype about Non-Fungible Tokens (NFTs) has cooled considerably since trading in that market went from more than $780 million on May 1, 2022 to less than $295 million for the entire month of May, 2023. But brands launch marketing campaigns in this medium,... View Details
Keywords: Opportunities; Digital Strategy; Brands and Branding; Marketing Strategy
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Cespedes, Frank V., and Ben Plomion. "Building Brand Engagement: Lessons from NFTs and Collectibles." European Business Review (September–October 2023): 2–5.
  • January 2019 (Revised January 2021)
  • Case

KITEA (A): Democratizing Furniture in Morocco

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed... View Details
Keywords: Retail; KITEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Strategy; Competitive Strategy; Adaptation; Corporate Strategy; Competitive Advantage; Retail Industry; Africa; Morocco
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Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
  • February 2011 (Revised November 2012)
  • Case

Aquion Energy

By: Thomas R. Eisenmann and David Kiron
Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market? View Details
Keywords: Business Startups; Production; Business Strategy; Growth and Development Strategy; Innovation Strategy; Disruptive Innovation; Market Entry and Exit; Performance Capacity; Energy Industry
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Eisenmann, Thomas R., and David Kiron. "Aquion Energy." Harvard Business School Case 811-047, February 2011. (Revised November 2012.)
  • 2018
  • Dictionary Entry

Communicating about Climate Change with Corporate Leaders and Stakeholders

By: Andrew J. Hoffman
Within the corporate sector, climate change represents an unfolding market shift, one that is driven by policy but also by pressures from a variety of market constituents such as consumers, suppliers, buyers, insurance companies, banks, and others. The shift takes... View Details
Keywords: Adaptation; Climate Change; Transition; Innovation Strategy; Markets
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Hoffman, Andrew J. "Communicating about Climate Change with Corporate Leaders and Stakeholders." In The Oxford Encyclopedia of Climate Change Communication. 3 vols. Edited by Matthew Nisbet, Shirley Ho, Ezra Markowitz, Saffron O’Neill, Mike Schäfer, and Jagadish Thaker. Oxford University Press, 2018.
  • 20 Sep 2007
  • Research & Ideas

How to be a Customer

Frequent customers get better treatment than occasional customers. Most of us recognize—and accept—such discrimination. The marketer has to choose which customers get priority. But how can you punch above... View Details
Keywords: by John Quelch
  • 2011
  • Book

Capitalism: Its Origins and Evolution as a System of Governance

By: Bruce R. Scott
Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and demand within an existing system thanks to the invisible... View Details
Keywords: Economic Systems; Price; Governance; Government and Politics; Books; Markets; Relationships; System
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Scott, Bruce R. Capitalism: Its Origins and Evolution as a System of Governance. Springer, 2011.
  • September 2014
  • Case

Havas: Change Faster

By: Karim R. Lakhani and Michael L. Tushman
As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
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Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.
  • 15 Jan 2020
  • Video

Anil Jain

Anil Jain, head of the India-based agribusiness Jain Irrigation Systems, explains how, in expanding globally, his company was able to both tap into new international markets and also to serve a largely... View Details
  • September 1999
  • Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson
Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry
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Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.

    Geoffrey G. Jones

    Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

    Keywords: banking; beauty products; construction; consumer products; energy; entertainment; fashion; financial services; food; food processing; green technology; petroleum; service industry
    • March–April 2024
    • Article

    How Fast Should Your Company Really Grow?

    By: Gary P. Pisano
    Growth—in revenues and profits—is the yardstick by which the competitive fitness and health of organizations is measured. Consistent profitable growth is thus a near universal goal for leaders—and an elusive one.

    To achieve that goal, companies need a growth... View Details
    Keywords: Growth and Development Strategy; Growth Management; Business Growth and Maturation; Business Strategy; Organizational Culture
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    Pisano, Gary P. "How Fast Should Your Company Really Grow?" Harvard Business Review 102, no. 2 (March–April 2024): 38–45.
    • Person Page

    Full Biography

    By: Rohit Deshpande

    Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business Schoolwhere he currently teaches in the Owner/President Management Program and in other executive education offerings. He has also taught global branding, international marketing, and... View Details

    • 2014
    • Book

    Cost Accounting: A Managerial Emphasis

    By: Charles T. Horngren, Srikant M. Datar and Madhav Rajan
    Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different... View Details
    Keywords: Cost Accounting; Management
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    Horngren, Charles T., Srikant M. Datar, and Madhav Rajan. Cost Accounting: A Managerial Emphasis. 15th ed. Prentice Hall, 2014.
    • 2025
    • Working Paper

    Enhancing Treatment Effect Prediction on Privacy-Protected Data: An Honest Post-Processing Approach

    By: Ta-Wei Huang and Eva Ascarza
    As firms increasingly rely on customer data for personalization, concerns over privacy and regulatory compliance have grown. Local Differential Privacy (LDP) offers strong individual-level protection by injecting noise into data before collection. While... View Details
    Keywords: Targeted Intervention; Conditional Average Treatment Effect Estimation; Differential Privacy; Honest Estimation; Post-processing; Analytics and Data Science; Consumer Behavior; Marketing
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    Huang, Ta-Wei, and Eva Ascarza. "Enhancing Treatment Effect Prediction on Privacy-Protected Data: An Honest Post-Processing Approach." Harvard Business School Working Paper, No. 24-034, December 2023. (Revised March 2025.)
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