Publications

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

April 1992 (Revised June 1994)
Case

Grappling with Garbage: The Bandung Municipal Cleansing Enterprise, P.D. Kerbersihan

By: James E. Austin

Keywords: Wastes and Waste Processing; Business and Government Relations; Developing Countries and Economies; Environmental Sustainability; Indonesia

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August 1989 (Revised May 1991)
Case

Grosvenor Park

By: William J. Poorvu and Katherine Sweetman

Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details

Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland

09 Feb 2021
News

How COVID Experiences Will Reshape the Workplace

01 Sep 2012
News

A Silent Workplace Crisis

Benvenuti Photo courtesy Janet Simpson Benvenuti Although I didn’t realize it until much later, my life changed the day I agreed to become legally responsible for my 78-year-old father and my 77-year-old mother, who suffered from lung cancer and Alzheimer’s disease,... View Details

Keywords: Janet Simpson Benvenuti; caregiving; aging; Nursing and Residential Care Facilities; Health, Social Assistance

August 2016
Teaching Note

Mahindra Lifespace Developers' Venture into Affordable Housing

By: Joseph B. Fuller and Monica Baraldi

Mahindra Lifespace Developers Limited (MLDL) was the infrastructure and real estate arm of the Mahindra Group, an Indian conglomerate with revenues of $16.5 billion in 2014. Employing 400 experts in land acquisition, design, project management, sales and marketing, and... View Details

Keywords: Business Conglomerates; Business Startups; Development Economics; Developing Countries and Economies; Corporate Entrepreneurship; Social Entrepreneurship; Housing; Emerging Markets; Business and Government Relations; Human Needs; Social Issues; Urban Development; Real Estate Industry; India

December 2012 (Revised October 2022)
Case

Plastiq

By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble

The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details

Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems

September 2010
Teaching Note

The Challenges of Launching a Start-Up in China: Dorm99.com (TN)

By: F. Warren McFarlan

Teaching Note for 307075. View Details

Keywords: Internet and the Web; Capital; Investment; Joint Ventures; Product Launch; Business and Government Relations; Entrepreneurship; Opportunities; Business Startups; Problems and Challenges; Social and Collaborative Networks; Beijing

November 2009
Article

Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies

By: Erin Marie Reid and Michael W. Toffel

The challenges associated with climate change will require governments, citizens, and firms to work collaboratively to reduce greenhouse gas emissions, a task that requires information on companies' emissions levels, risks, and reduction opportunities. This paper... View Details

Keywords: Climate Change; Problems and Challenges; Pollutants; Risk and Uncertainty; Business and Shareholder Relations; Management Practices and Processes; Social Issues; Corporate Disclosure; Values and Beliefs; Governing Rules, Regulations, and Reforms; Government and Politics

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October 2002 (Revised December 2003)
Case

Collabrys, Inc. (A)-The Evolution of a Startup

By: Dorothy A. Leonard and Brian DeLacey

The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the... View Details

Keywords: Risk and Uncertainty; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Technological Innovation; Cost vs Benefits; Partners and Partnerships; Business Growth and Maturation; Business Startups; Corporate Finance; United States

July/August 2004
Article

Stakeholders and Environmental Management Practices: An Institutional Framework

By: Magali Delmas and Michael W. Toffel

Despite burgeoning research on companies' environmental strategies and environmental management practices, it remains unclear why some firms adopt environmental management practices beyond regulatory compliance. This paper leverages institutional theory by proposing... View Details

Keywords: Strategy; Management Practices and Processes; Environmental Management; Adoption; Business and Stakeholder Relations; Organizational Structure; Factories, Labs, and Plants; Competition; Framework; Governance Compliance; Governing Rules, Regulations, and Reforms

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July 2024
Case

Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones

By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan

Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=55176 Harvard Business School Case 518-067 HubSpot and Motion AI: Chatbot-Enabled CRM HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider,... View Details

Keywords: Dina Gerdeman

Web

2019 Symposium - Race, Gender & Equity

Social Psychology) is a Professor in the Department of Sociology at the University of British Columbia. Her research focuses on the social psychology of gender and power at work, specializing in the relationship between organizational... View Details

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

Asia-based old economy and new economy firms. The development of supplier and client relationship management in Japanese companies. Business frontiers are being pushed back in countries throughout the Asia-Pacific region. Poised to enter... View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

01 Jun 2007
News

Profiles from the class of 2007

quality and outcomes. Consumers need to have that information to make good decisions.” Jain believes that any health-care system should center on a strong doctor-patient relationship and allow physicians sufficient time and opportunity to... View Details

Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice

September 2010 (Revised January 2012)
Case

Emergia: Driving Profitability on Help Desk Contracts

Emergia wants to keep its customer happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship? View Details

Keywords: Customer Relationship Management; Customer Satisfaction; Profit; Job Cuts and Outsourcing; Management Analysis, Tools, and Techniques; Service Operations; Performance Capacity; Performance Evaluation; Mathematical Methods; Service Industry

August 2022
Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details

Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry