Publications

December 2013 (Revised July 2015)
Case

VP Group: Vegpro Grows Beyond Kenya

By: Jose Alvarez and Natalie Kindred

In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its... View Details

August 2014
Case

Rent the Runway (Abridged)

By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch

Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details

Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry

September 1990 (Revised March 1993)
Case

General Electric Plastics: Organizing the Marketing Function

By: V. Kasturi Rangan

Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details

Keywords: Transition; Marketing Strategy; Organizational Design; Growth and Development Strategy

07 Apr 2021
News

'Better, Simpler Strategy': A Blueprint for Creating Business Value

23 Oct 2013 - 24 Oct 2013
Conference Presentation

Key Drivers for Inner City Growth

By: Michael E. Porter

Initiative for a Competitive Inner City (ICIC) annual ecomonic summit. The 2013 theme: Transforming Urban Ecologies, What Works for Cities View Details

Keywords: Development Economics; Industry Clusters; Strategy; Urban Development; Ohio

Read Now

21 Jul 2009
First Look

First Look: July 21

The case describes an organization's use of the science of improvement to transform their process quality from below average to the top 10% in their industry. The case outlines the protagonist's strategy of View Details

Keywords: Martha Lagace

01 Jun 2018
News

Disrupting India’s Dental Market

dentists. (Just under half of the clinics are in Delhi and its surroundings.) Singh plans to open 600 clinics by 2020, and then develop a strategy for another stage of rapid growth. “I have to show a path... View Details

Keywords: Sasha Issenberg

Profile

Tafadzwa Samushonga

from agriculture to financial services, my perspective shifted.” As she progressed along this path, she also began to complement her experience as a strategy advisor with new skills in operational management. “I felt that if I truly... View Details

Keywords: Consulting

23 Oct 2019
News

Preparing Leaders to Leverage Artificial Intelligence

Lakhani, the Charles Edward Wilson Professor of Business Administration. He co-wrote the forthcoming book, Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. Lakhani believes HBS has an... View Details

Keywords: Intellectual Ambition; Pathbreaking Research; Artificial Intelligence

Web

Launching Global Ventures - Course Catalog

uncertainty. Global ventures, or “born globals”, are enterprises that become distributed across multiple countries very early in their life cycle. For these businesses, globalization is a core component of their business model rather than... View Details

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

organization can result in an overemphasis on established business practices, which preclude the development of ones that are more appropriate to the new market. Remember also that separation can benefit the core organization as well as... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

December 2014 (Revised May 2015)
Case

Growth Hacking at Bazaart (A)

By: Jeffrey Bussgang and Matthew G. Preble

The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details

Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Technology Industry; Israel

May 1995 (Revised March 1996)
Case

ToyWorld, Inc.: Information Technology Planning

By: Lynda M. Applegate

ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details

Keywords: Strategic Planning; Information Technology; Growth and Development; Expansion; Partners and Partnerships; Retail Industry

February 2011
Teaching Note

Year Up: A Social Entrepreneur Builds High Performance (TN)

By: Allen S. Grossman

Teaching Note for 308032. View Details

Keywords: Competency and Skills; Programs; Capital; Growth and Development Strategy; Social Entrepreneurship; United States