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All HBS Web
(115,942)
- Faculty Publications (37,297)
- Article
The Magic That Makes Customer Experiences Stick
By: Stefan Thomke
Why do some customer experiences have that magical "wow" factor, making them all destined for success, while others get few, if any, enthusiastic customer responses? How would we "design" a great customer experience? These are some of the questions that the article...
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Keywords:
Customer Experience;
Emotion;
Innovation;
Experimentation;
Storytelling;
Customer Satisfaction;
Emotions;
Design;
Innovation and Invention
Thomke, Stefan. "The Magic That Makes Customer Experiences Stick." MIT Sloan Management Review 61, no. 1 (Fall 2019).
- September 2019
- Article
The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and...
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Keywords:
Broadband Service;
Attention Allocation;
Consumer Behavior;
Household;
Internet and the Web;
Competition;
Policy
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy." Telecommunications Policy 43, no. 8 (September 2019).
- September 2019
- Article
The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence
By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang
Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even...
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Keywords:
Self-presentation;
Belief Perseverance;
Judgment;
Confidence;
Persuasion;
Personal Characteristics;
Behavior;
Perception;
Decision Making;
Outcome or Result
John, Leslie, Martha Jeong, Francesca Gino, and Laura Huang. "The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence." Organizational Behavior and Human Decision Processes 154 (September 2019): 1–14.
- 2018
- Article
Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
By: Wen Wen and Feng Zhu
We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,...
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Keywords:
Platform-owner Entry;
Entry Threat;
Innovation;
Complementors;
Mobile App Industry;
Digital Platforms;
Mobile and Wireless Technology;
Market Entry and Exit;
Price;
Innovation and Invention;
Applications and Software
Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Strategic Management Journal 40, no. 9 (September 2019): 1336–1367.
- 2019
- Chapter
Why a Chapter on Race, Work, and Leadership?
By: Laura Morgan Roberts, Anthony J. Mayo and Serenity Lee
In this chapter, Laura Morgan Roberts, Anthony J. Mayo, and Serenity Lee outline the rationale for the publication of an edited volume on race, work, and leadership that is squarely focused on the black experience.
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Morgan Roberts, Laura, Anthony J. Mayo, and Serenity Lee. "Why a Chapter on Race, Work, and Leadership?" Chap. 1 in Race, Work, and Leadership: New Perspectives on the Black Experience, edited by Laura Morgan Roberts, Anthony J. Mayo, and David A. Thomas, 1–21. Boston, MA: Harvard Business Review Press, 2019.
- August 2019 (Revised October 2019)
- Case
Amandla Capital: Real Estate in Côte d‘Ivoire
By: John D. Macomber, Pippa Tubman Armerding and Dilyana Botha
This case describes Amandla Capital, a fledgling company in Cote d’Ivoire, facing three opportunities in the real estate and hospitality industries in Africa. It introduces students to several concepts: decision-making and cost-benefit analysis in real estate,...
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Keywords:
Small Business;
Decision Making;
Decision Choices and Conditions;
Cost vs Benefits;
Finance;
Assets;
Asset Management;
Investment Portfolio;
Investment Return;
Project Finance;
Relationships
Macomber, John D., Pippa Tubman Armerding, and Dilyana Botha. "Amandla Capital: Real Estate in Côte d‘Ivoire." Harvard Business School Case 220-029, August 2019. (Revised October 2019.)
- August 2019
- Case
Joseph Kahn
By: Leslie Perlow, Jeff Steiner and Nathaniel Schwalb
Perlow, Leslie, Jeff Steiner, and Nathaniel Schwalb. "Joseph Kahn." Harvard Business School Case 420-044, August 2019.
- August 2019
- Case
Preserving Trust at Care.com (A)
By: Krishna G. Palepu and Julia Kelley
Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a...
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Keywords:
Business Strategy;
Corporate Governance;
Digital Platforms;
Market Design;
Emerging Markets;
Trust;
Technology Industry;
United States
Palepu, Krishna G., and Julia Kelley. "Preserving Trust at Care.com (A)." Harvard Business School Case 120-011, August 2019.
- August 2019 (Revised October 2019)
- Supplement
Preserving Trust at Care.com (B)
By: Krishna G. Palepu and Julia Kelley
The (B) case describes the company’s response and subsequent developments.
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Keywords:
Business Strategy;
Corporate Governance;
Digital Platforms;
Market Design;
Emerging Markets;
Trust;
Technology Industry;
United States
Palepu, Krishna G., and Julia Kelley. "Preserving Trust at Care.com (B)." Harvard Business School Supplement 120-012, August 2019. (Revised October 2019.)
- August 2019
- Supplement
Suzuki: An Alliance Breaks Down (B2)
By: Ranjay Gulati and Saloni Chaturvedi
Gulati, Ranjay, and Saloni Chaturvedi. "Suzuki: An Alliance Breaks Down (B2)." Harvard Business School Supplement 420-039, August 2019.
- August 2019
- Case
Volkswagen and Suzuki (A): A Match Made in Heaven?
By: Ranjay Gulati and Saloni Chaturvedi
The alliance between Volkswagen and Suzuki in 2009 was expected to help Volkswagen become the world’s largest carmaker and Suzuki gain expertise in fuel-efficient technologies. In addition, each promised to help the other in the two largest emerging markets. While...
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Gulati, Ranjay, and Saloni Chaturvedi. "Volkswagen and Suzuki (A): A Match Made in Heaven?" Harvard Business School Case 420-037, August 2019.
- August 2019
- Supplement
Volkswagen: An Alliance Breaks Down (B1)
By: Ranjay Gulati and Saloni Chaturvedi
Gulati, Ranjay, and Saloni Chaturvedi. "Volkswagen: An Alliance Breaks Down (B1)." Harvard Business School Supplement 420-038, August 2019.
- August 2019
- Teaching Note
Back to the Roots
By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
Keywords:
Organic Food;
Startup;
Crowdfunding;
Sustainability;
Transparency;
Entrepreneurship;
Product Development;
Product Marketing;
Growth and Development Strategy;
Decision Making;
Food;
Food and Beverage Industry
Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Teaching Note 520-028, August 2019. (Email mking@hbs.edu for a courtesy copy.)
- August 2019 (Revised November 2021)
- Case
Helena Divišová
By: Richard S. Ruback and Royce Yudkoff
Helena Divišová (MBA, 2016) decided to return home to the Czech Republic after graduation to be near her father who became seriously ill soon after she started HBS. She had considered leaving HBS immediately to help run his business, but her father—who grew up in the...
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Ruback, Richard S., and Royce Yudkoff. "Helena Divišová." Harvard Business School Case 220-020, August 2019. (Revised November 2021.)
- August 28, 2019
- Article
How to Make Your Sales Forecasts More Accurate
By: Lou Shipley
Companies need consistently accurate sales forecasts — but unfortunately they are rare. That’s because many companies fail to align their sales and marketing departments, and that alignment is a prerequisite for forecast accuracy. Companies can achieve better alignment...
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Shipley, Lou. "How to Make Your Sales Forecasts More Accurate." Harvard Business Review Digital Articles (August 28, 2019).
- August 2019 (Revised February 2020)
- Case
New Hope Liuhe: Building an Integrated Agri-Food Business
By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai
In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry...
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Keywords:
Strategy;
Corporate Strategy;
Food;
Agribusiness;
Expansion;
Diversification;
Growth Management;
Consumer Behavior;
Change Management;
Entrepreneurship;
Organizational Structure;
Organizational Change and Adaptation;
Government and Politics;
Animal-Based Agribusiness;
Transformation;
Volatility;
Business Cycles;
Goods and Commodities;
Supply Chain;
Product;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
China;
Asia
Reinhardt, Forest L., Shu Lin, Natalie Kindred, and Nancy Hua Dai. "New Hope Liuhe: Building an Integrated Agri-Food Business." Harvard Business School Case 720-009, August 2019. (Revised February 2020.)
- August 2019
- Case
Synthetic Biology Investment Opportunity
By: Peter Barrett, Karim R. Lakhani, Julia Kelley and Kerry Herman
Using an overview of the emerging technology of Synthetic Biology, this case provides the basis for discussion on what questions one would ask in evaluating a potential investment in the field.
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Barrett, Peter, Karim R. Lakhani, Julia Kelley, and Kerry Herman. "Synthetic Biology Investment Opportunity." Harvard Business School Case 620-015, August 2019.
- August 2019
- Case
Walmart's Omnichannel Strategy: Revolution or Miscalculation?
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar...
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Keywords:
Acquisition;
Strategy;
Internet and the Web;
Distribution;
Distribution Channels;
Competition;
Retail Industry;
Bentonville;
Arkansas;
New Jersey;
Seattle;
United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" Harvard Business School Case 720-370, August 2019.
- August 2019 (Revised August 2022)
- Case
Baroo (A): Pet Concierge
By: Thomas R. Eisenmann and Susie L. Ma
Baroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo’s growth was slowing while its appetite for funding was accelerating. Hyde wanted to hit the gas and continue...
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Keywords:
Entrepreneurship;
Outcome or Result;
Failure;
Business and Shareholder Relations;
Venture Capital;
Governing and Advisory Boards;
Opportunities;
Strategy;
Service Industry;
United States;
Massachusetts
Eisenmann, Thomas R., and Susie L. Ma. "Baroo (A): Pet Concierge." Harvard Business School Case 820-011, August 2019. (Revised August 2022.)