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  • 04 Apr 2019
  • Blog Post

Finding Your Creative Outlet on Campus

HBS students come to campus from all over the world with different industry backgrounds, passions, abilities, and motivations. The aspects that make each student unique do not disappear once they enter the HBS class room so students often create or find View Details
  • Blog

Inside the Learning: How Faculty Prepare for Class

remind myself that I should walk into the classroom with my plan but also be open to going where the discussion takes us. Alison Wood Brooks (AB) (faculty for Developing Yourself as a Leader—Virtual, Communicating for Impact—Virtual):... View Details
  • January 2008 (Revised May 2008)
  • Case

Cape Wind: Offshore Wind Energy in the USA

By: Richard Vietor
Cape Wind is an extreme example of NIMBY--not in my backyard syndrome. This is the first offshore wind project planned for the United States, in Nantucket Sound, just south of Cape Cod, Massachusetts. Initially proposed six years ago, in 2001, the wind farm would be... View Details
Keywords: Renewable Energy; Corporate Entrepreneurship; Business Startups; Projects; Government and Politics; Environmental Sustainability; Business and Community Relations; Public Opinion; Power and Influence; Energy Industry; Massachusetts
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  • 01 Mar 2010
  • News

Sole Mates

DOWNING: In one of the world’s poorest countries, the rain forest is key. At A Glance Total Area: 111,369 sq. km. Population: 3,441,790 Per Capita GDP: $500 All maps by Robert Littleford; Country Data: Cia World Factbook Thomas Downing (MBA ’81): LIBERIA Liberia’s rain... View Details
Keywords: Garry Emmons; Forestry and Logging; Agriculture; Monetary Authorities-Central Bank; Finance; Administration of Environmental Quality Programs; Government
  • 05 Oct 2010
  • News

Mark Zuckerberg's Most Valuable Friend

Keywords: News, Library, Internet, and Other Services; Information
  • 20 Sep 2024
  • Blog Post

HBS Latino Student Association Spotlight: Sophia Olmos (MBA 2025)

related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond. In honor of Hispanic Heritage Month, we asked LASO members to share what being Latino at HBS... View Details
  • 05 Nov 2017
  • Blog Post

What You Need to Know about SVMP

business challenges and defend tough decisions from the case with the help of my classmates.” - Amir What did SVMP teach you about HBS and an MBA degree? “SVMP taught me that HBS is a place that cultivates leaders who are already doing amazing things in their View Details
  • 01 Jun 2014
  • News

Roads to Recovery

"We see infrastructure as a $60 trillion opportunity." —Jeffrey Immelt (MBA 1982), CEO, General Electric "Transportation offers the single best opportunity to make cities livable and affordable." —Scott Griffith, former CEO, Zipcar America has come to a crossroads—but... View Details
Keywords: Garry Emmons; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

inattentional blindness. We discuss the practical implications of our findings in the contexts of interpersonal communication and public debates. Download the paper: http://www.hbs.edu/research/pdf/09-048.pdf   Cases & Course... View Details
Keywords: Sean Silverthorne
  • 15 Jun 2021
  • News

Alumni Achievement Awards 2021

contributed significantly to their companies and communities while upholding the highest standards and values in everything they do. Exemplary role models, they inspire all those who aspire to have an impact on both business and society.... View Details
  • 20 May 2013
  • Research & Ideas

The Long-Term Fix to US Competitiveness

ecosystem of partnerships and collaborations." Three panelists outlined some of those collaborations. Mary L. Fifield, president of Bunker Hill Community College, described that school's partnership with a consortium of local... View Details
Keywords: by Stephanie Schorow & Harvard Gazette
  • 12 Dec 2022
  • Research & Ideas

Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them

Alaskan Native communities at the time. A key question that interested Alsan and the researchers at Stanford was whether the representativeness of the study mattered for actual prescribing and use of new medicines. The group consulted... View Details
Keywords: by Scott Van Voorhis; Pharmaceutical; Health
  • 01 Jun 2003
  • News

HBS Alumni Association Board of Directors: President's Report

support the clubs’ administrative functions. Substantial progress was made, and we look forward to announcing significant improvements in these areas in the coming weeks. The Communications Committee, chaired by Byron Carlock (MBA ’88),... View Details
Keywords: Susan Luick Good; HBS Alumni Association; Colleges, Universities, and Professional Schools; Educational Services
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
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  • December 1997
  • Case

California: The American Future?

By: Bruce R. Scott and Kevin Price
California has long been a lead state in terms of population growth, income, and societal norms. In the 1990s, California voters approved referenda to restrict benefits to immigrants and to prohibit affirmative action. Is this likely to be another leading indicator for... View Details
Keywords: Fairness; Governing Rules, Regulations, and Reforms; Policy; Laws and Statutes; Civil Society or Community; Public Opinion; California
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  • March 22, 2016
  • Article

The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?

By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
This article is a layman summary of "Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing," published in Organization Science 27, no. 2 (March–April 2016): 483–504. View Details
Keywords: Reporting; Environmental Performance; Civil Society; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Civil Society or Community; Environmental Sustainability
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  • 30 Oct 2019
  • News

Creating Agents of Change

Susana Eshleman (MBA 1998) is president and CEO of Children International. In this interview she talks about the goals and benefits of running an international nonprofit organization. “Children International is a global nonprofit organization. We invest in children and... View Details
  • 01 Sep 2016
  • News

Alumni and Faculty Books for September 2016

Alumni Books The Saudi Kingdom by Ali Al Shihabi (MBA 1985) (Markus Wiener Publishers) Al Shihabi presents an analysis of Saudi Arabia’s political stability in light of mounting domestic and international challenges facing the country today. Addressing Saudi Arabia’s... View Details
  • 05 Nov 2013
  • News

Start-Ups Get a Start in New Orleans

Kevin Wilkins by Constantine von Hoffman Just eight years after New Orleans was devastated by Hurricane Katrina, Kevin Wilkins (MBA 1992) says the city is poised to join Silicon Valley, Boston, and Austin (Texas) as one of the nation's entrepreneurial hot spots. If it... View Details
Keywords: New Orleans; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Sep 2005
  • News

GE’s Immelt Urges MBAs to Dream Big, Work Hard

Immelt In June, Class Day speaker Jeffrey R. Immelt (MBA ’82), chairman and CEO of General Electric, sent 878 MBA graduates off into the world with a pep talk in which he cited competitiveness and creativity as keys to business success. Immelt also dispensed lots of... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services