Publications

November 1995 (Revised November 1999)
Case

National Power and the Privatization of the British Power Generation Industry

By: Willis M. Emmons III and Ed Simnett

The British government privatized the nation's electric utility sector in 1991 through a complex process involving the restructuring of the industry as well as the creation of a new regulatory oversight body. National Power plc, the largest of the privatized power... View Details

Keywords: Restructuring; Trade; Energy Generation; Governing Rules, Regulations, and Reforms; Markets; Monopoly; Privatization; Opportunities; Diversification; Expansion; Energy Industry; Utilities Industry

January 2009 (Revised February 2010)
Case

Gucci Group in 2009

By: David B. Yoffie and Renee Kim

The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details

Keywords: Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Retail Industry

01 Sep 2018
News

Case Study: A Good Fit

both (and eventually broader applications). However, trying to pursue two different strategies for different markets simultaneously may eventually jeopardize the success of... View Details

Keywords: Jen McFarland Flint

January 2025
Case

Jaipur Literature Festival 2024

By: Tarun Khanna and Kanika Jain

The Jaipur Literature Festival had evolved from a modest gathering in 2006 into one of the world’s most significant literary events. It was known for its principle of egalitarian access, allowing people from various social backgrounds to come together and engage with... View Details

Keywords: Arts; Cultural Entrepreneurship; Leadership; Business or Company Management; Media; Business Strategy; Expansion; Profit; Product Positioning; Asia; South Asia

January 1995 (Revised October 1995)
Case

Schweizerische Maschinenfabrik Zug, A.G.

Schweizerische Maschinenfabrik Zug (SMZ), a 110-year old Swiss machinery firm, faces several issues at the end of 1992. It's not clear whether the company will be able to maintain its traditional price premium in the face of foreign competition. The firm must chart a... View Details

Keywords: Competition; Machinery and Machining; Globalized Markets and Industries; Manufacturing Industry; Switzerland

February 1996
Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan

The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details

Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry

2018
Working Paper

Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne

We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details

Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption

SSRN

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17 Jul 2018
First Look

New Research and Ideas, July 17, 2018

Programs By: Hanson, Samuel G., David S. Scharfstein, and Adi Sunderam Abstract—We develop a model of government portfolio choice in which a benevolent government chooses the scale of risky projects in the presence of market failures and... View Details

Keywords: Dina Gerdeman

December 2000
Case

Drug Wars, The: Pfizer's Hostile Bid for Warner-Lambert in 1999

By: Stephen P. Bradley and Matthew Sandoval

Describes Pfizer's hostile bid for Warner-Lambert in the fall of 1999. Allows for an evaluation of the possible synergies created and poses the question as to whether Pfizer will pay too much. View Details

Keywords: Acquisition; Bids and Bidding; Competitive Strategy; Valuation

April 2008 (Revised March 2015)
Case

TheLadders (A)

By: Peter A. Coles, Benjamin Edelman, Brian J. Hall and Nicole Bennett

Despite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox. View Details

Keywords: Customer Satisfaction; Price; Recruitment; Job Search; Marketing Strategy; Employment Industry

September 2000 (Revised March 2001)
Case

Old Mutual

By: Tarun Khanna, Krishna G. Palepu and Kirsty O'Neil-Massaro

Designed to explore the demutualization and listing overseas of one of Africa's largest financial institutions, Old Mutual, and the effects that these actions have on South Africa's domestic capital markets. Explores the particular difficulties that arise as a result... View Details

Keywords: Financial Institutions; Growth and Development Strategy; Organizational Structure; Global Strategy; Corporate Strategy; Capital Markets; Corporate Social Responsibility and Impact; Business Education; Financial Strategy; Business or Company Management; Financial Services Industry; Banking Industry; South Africa

04 Feb 2008
Research & Ideas

Putting Entrepreneurship in the Social Sector

of social entrepreneurship require not only the creative combination and adaptation of social and commercial approaches, but also the development of new conceptual frameworks and strategies tailored specifically View Details

Keywords: by Sean Silverthorne

05 Sep 2007
First Look

First Look: September 5, 2007

good. If the content provider sells its content outright and relinquishes control over its price, the content will tend to be exclusive unless there are sufficient market expansion effects. On the other... View Details

Keywords: Martha Lagace

08 Mar 2017
Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

have created larger roles for consumers in the health care marketplace. Obamacare opened up a mass market of coverage sold directly to individuals. This was arguably the largest driver of a consumer... View Details

Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau

November 2004 (Revised September 2019)
Background Note

The U.S. Health Club Industry in 2004

By: John R. Wells, Gabriel Ellsworth and Benjamin Weinstock

In 2004, the $16.8 billion U.S. health club industry continued its strong record of growth. There were almost 27,000 health clubs in the United States, up from 6,700 two decades earlier, and these clubs claimed 41 million members, over 14% of the U.S. population.... View Details

Keywords: Health Clubs; Fitness; Gyms; Chain; Weight Loss; Obesity; Exercise; Personal Training; Bally Total Fitness; 24 Hour Fitness; YMCA; Gold's Gym; Curves; Franchise; Franchising; Subscription; Promotional Sales; Promotions; Fixed Costs; Body; Accrual Accounting; Revenue Recognition; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Trends; Customers; Demographics; Age; Income; Private Equity; Financing and Loans; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Health; Nutrition; Business History; Employees; Retention; Human Capital; Working Conditions; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Markets; Demand and Consumers; Supply and Industry; Industry Growth; Industry Structures; Operations; Service Operations; Franchise Ownership; Private Ownership; Public Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Nonprofit Organizations; Welfare; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Hardware; Health Industry; United States