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Show Results For
- All HBS Web
(6,405)
- People (36)
- News (2,478)
- Research (2,871)
- Events (17)
- Multimedia (63)
- Faculty Publications (1,292)
- 04 Aug 2010
- Working Paper Summaries
The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption
- 07 Aug 2015
- Blog Post
Takeaways from the Class of 2015
How do you sum up your biggest takeaways from business school in just a few sentences? This year, the Class of 2015 was challenged to do just that. After reflecting on their two years at HBS during the Bridges programming, each student... View Details
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
more orders for products. Margaret Bourke-White explained that color posed “a great element of chance, as many unexpected and peculiar things can happen” and cautioned photographers to oversee the color... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
focus, always try to find the "right" answer. Organizations often prefer a "good enough" answer, providing it can be implemented effectively. Future leaders need to better understand the nuances of how to get View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
Most of the money is taken from revenues generated by the Working Assets credit card, long-distance telephone, and Internet businesses, whose customers sign on for these services because they support the... View Details
Keywords: Marguerite Rigoglioso
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
limits of their technical mastery. He gave them some slack to work with, and asked them to do unusual things with it. It's interesting to think about and look at examples of... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book... View Details
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- Research Summary
Bricks and Clicks: The Effect of Store Assortment on E-tail Format (with R. Lal and E. Ofek)
An often neglected aspect in existing studies of the Internet selling process is the high volume of product returns. Such returns reflect a major logistic expenditure on behalf of companies that sell over the net. The problem is reduced when consumers shop in physical... View Details
- May 5, 2020
- Article
Why the Crisis Is Putting Companies at Risk of Losing Female Talent
By: Colleen Ammerman and Boris Groysberg
There has been a massive shift in how work gets done inside many companies and the global pivot to working remotely will likely change how many think about face time and rigid work schedules. Might these changes benefit women? The authors argue that will depend on how... View Details
Keywords: Coronavirus Pandemic; Remote Work; Flexible Work Arrangements; Health Pandemics; Employees; Working Conditions; Gender
Ammerman, Colleen, and Boris Groysberg. "Why the Crisis Is Putting Companies at Risk of Losing Female Talent." Harvard Business Review Digital Articles (May 5, 2020).
- 20 Nov 2017
- Research & Ideas
How Independent Bookstores Have Thrived in Spite of Amazon.com
promotion of independent bookstores. But then a funny thing happened. While pressure from Amazon forced Borders out of business in 2011, indie bookstores staged an unexpected... View Details
- 22 Sep 2017
- News
The Epicenter of Miami’s Vice
dancing, just a gorgeous display of things going on. At midnight, there were these tasteful nude dancers, if you will, a man and a woman brought in to kind of wrap around a... View Details
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
looks like a "win-win" answer to the scarcity of good managers and the predominance of low-involvement entry-level jobs. But are sufficient numbers of entry-level... View Details
Keywords: by Sean Silverthorne
- 13 Mar 2023
- Blog Post
Career Journey: Karan Khimji, Co-Founder of 44.01
generations to feel that we kicked the problem down to them, I’d rather solve it now. One of the other unique things about 44.01, aside from the technology, is that we are working in a part View Details
- 27 May 2015
- Research & Ideas
Build 'Scaffolds' to Improve Performance of Temporary Teams
"Four minutes," a triumphant Amy C. Edmondson exclaims as she arrives at her Harvard Business School office, clutching a bike helmet and explaining that her commute is 10 minutes faster by bicycle than by car. Edmondson, the Novartis Professor View Details
- September 2000 (Revised June 2002)
- Supplement
Overview of E-Business Pricing Models
By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler
Supplements National Logistics Management. View Details
Applegate, Lynda M., W. Earl Sasser, and Kristin Kohler. "Overview of E-Business Pricing Models." Harvard Business School Supplement 801-182, September 2000. (Revised June 2002.)
- 13 Jun 2014
- News
The Art of Effecting Change
Bridgitt Bertram Evans (MBA 1986) loves contemporary art for its aesthetic appeal, but also for its ability to challenge existing norms. And now she's transforming the industry in much the same spirit with VIA Art Fund, a new model of... View Details
- 15 Jun 2021
- News
The Path out of Polarization
older among us; or, if we fail in that, at least the younger generation will have grown up with a presumption of incorrectness for the things that they read online. Rafael Di Tella: What Rawi is describing,... View Details
- 1997
- Chapter
Frontiers of Online Financial Services
By: R. Kalakota and F. Frei
- 17 Aug 2016
- Working Paper Summaries