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  • All HBS Web  (6,405)
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    • News  (2,478)
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Show Results For

  • All HBS Web  (6,405)
    • People  (36)
    • News  (2,478)
    • Research  (2,871)
    • Events  (17)
    • Multimedia  (63)
  • Faculty Publications  (1,292)
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  • Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

more orders for products. Margaret Bourke-White explained that color posed “a great element of chance, as many unexpected and peculiar things can happen” and cautioned photographers to oversee the color... View Details
  • 01 Sep 2014
  • News

Innovation: Revenge of the Nerds

The HourlyNerd origin story could become an HBS legend: The rapidly growing startup, which connects graduates from top MBA programs with businesses that need project-based consulting, began as a FIELD 3 project—one that fellow HBS classmates doomed to failure. In FIELD... View Details
Keywords: April White
  • 04 Aug 2010
  • Working Paper Summaries

The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption

Keywords: by Kristina McElheran; Technology
  • 04 Apr 2007
  • Research & Ideas

The Business of Global Poverty

Every night on the outskirts of Manila, thousands of people lie down to sleep amid acres of rotting food and industrial detritus in a vast urban dumping ground called Payatas.... View Details
Keywords: by Garry Emmons
  • 05 Feb 2001
  • Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

as a reward for his years of loyal service. (Never mind that he has no Internet business experience; he surfs the Web, doesn't he?) Find the simplest, least-demanding thing you... View Details
Keywords: by Rosabeth Moss Kanter
  • April 2019 (Revised March 2020)
  • Case

Handy: The Future of Work? (A)

By: Nien-hê Hsieh and Kieron Stopforth
Witnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy’s founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments... View Details
Keywords: Employment; Working Conditions; Entrepreneurship; Compensation and Benefits; Internet and the Web; Ethics; Fairness; Service Industry; United States
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Hsieh, Nien-hê, and Kieron Stopforth. "Handy: The Future of Work? (A)." Harvard Business School Case 319-103, April 2019. (Revised March 2020.)
  • November 2011 (Revised December 2013)
  • Case

The Long and Short of Apollo Group and the University of Phoenix (A)

By: Luis M. Viceira, Joel Heilprin, Andrew S. Holmes and Damian M. Zajac
A hedge fund is deciding whether to liquidate its position in Apollo Group, a for-profit education firm, in light of significant political and macro-economic uncertainty facing the industry. As part of the investment analysis a complete discounted cash flow analysis... View Details
Keywords: Higher Education; Internet and the Web; Education Industry; Technology Industry
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Viceira, Luis M., Joel Heilprin, Andrew S. Holmes, and Damian M. Zajac. "The Long and Short of Apollo Group and the University of Phoenix (A)." Harvard Business School Case 212-045, November 2011. (Revised December 2013.)
  • 20 Nov 2017
  • Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

promotion of independent bookstores. But then a funny thing happened. While pressure from Amazon forced Borders out of business in 2011, indie bookstores staged an unexpected... View Details
Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail
  • 01 Oct 2000
  • News

Laura Scher of Working Assets

Most of the money is taken from revenues generated by the Working Assets credit card, long-distance telephone, and Internet businesses, whose customers sign on for these services because they support the... View Details
Keywords: Marguerite Rigoglioso
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 13 Apr 2009
  • Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

limits of their technical mastery. He gave them some slack to work with, and asked them to do unusual things with it. It's interesting to think about and look at examples of... View Details
Keywords: by Martha Lagace; Music
  • 22 Sep 2017
  • News

The Epicenter of Miami’s Vice

dancing, just a gorgeous display of things going on. At midnight, there were these tasteful nude dancers, if you will, a man and a woman brought in to kind of wrap around a... View Details
  • September 2000 (Revised June 2002)
  • Supplement

Overview of E-Business Pricing Models

By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler
Supplements National Logistics Management. View Details
Keywords: Internet and the Web; Price; Business Model; Information Technology Industry
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Applegate, Lynda M., W. Earl Sasser, and Kristin Kohler. "Overview of E-Business Pricing Models." Harvard Business School Supplement 801-182, September 2000. (Revised June 2002.)
  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
  • 02 Jan 2007
  • Research & Ideas

Most Popular Articles of 2006

looks like a "win-win" answer to the scarcity of good managers and the predominance of low-involvement entry-level jobs. But are sufficient numbers of entry-level... View Details
Keywords: by Sean Silverthorne
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

where approximately 217 million online players interact. This is an evolving landscape, with much growth remaining, Yoffie said. Of 6.5 billion people in the world, about 1.5 billion have Internet access,... View Details
Keywords: by Martha Lagace
  • 2013
  • Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
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Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013. (Job Market Paper.)
  • 17 Aug 2016
  • Working Paper Summaries

The Empirical Economics of Online Attention

Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

of dried bananas, peanuts, and magazines from hawkers; rattletrap buses belch black filth; and all notions of right-of-way are wishful thinking. Average round-trip commutes of... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 13 Jun 2014
  • News

The Art of Effecting Change

Bridgitt Bertram Evans (MBA 1986) loves contemporary art for its aesthetic appeal, but also for its ability to challenge existing norms. And now she's transforming the industry in much the same spirit with VIA Art Fund, a new model of... View Details
Keywords: Jill Radsken; Arts, Entertainment
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