Publications

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

Companies that spent decades understanding consumer-buying psychology traditionally assumed that specific products could satisfy discrete consumer needs. Now, they will need to define consumers by their fundamental life intentions (the... View Details

Keywords: by Nitin Nohria & Marty Leestma

01 Jun 2024
News

Conducting Business

In 2015 I moved from New York City to Madison, Connecticut, where I met, quite by chance, Ginny Vancil and her brother, Richard. I thought, How many Vancils can there be in the world? I asked if they knew Richard “Dick” Vancil, who was my first professor for my first... View Details

Keywords: Michael Farmer (MBA 1971); illustration by Lucinda Rogers; Business Schools & Computer & Management Training; Educational Services

June 2015 (Revised November 2015)
Case

Akbank: Options in Digital Banking

By: Rajiv Lal and Esel Çekin

This case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy,... View Details

Keywords: Marketing; Banking; Emerging Market; Regulations; Channels; Digitization; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Emerging Markets; Distribution Channels; Banks and Banking; Digital Transformation; Banking Industry; Financial Services Industry; Turkey

12 Dec 2018
News

Lesson Plan

and around Scranton during the 2006 congressional race, weary of fast food, spots a promising storefront. They’re closing, but she makes it in with five minutes to spare. Here is how the story goes, in her words: “A very handsome young... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

23 Jul 2001
Research & Ideas

How Relationships are Building Biotech

firm, and by extension in the emergence of an industry, Higgins writes in her chapter, titled "Careers Creating Industries." "With a significant number of IPOs, what was previously simply a group of View Details

Keywords: by Martha Lagace & Mallory Stark

June 2024
Teaching Note

Dirk Nowitzki: Changing the Game

By: Boris Groysberg, Katherine Connolly Baden and Robin Abrahams

Teaching Note for HBS Case No. 420-031. NBA Superstar Dirk Nowitzki was unsure whether the 2018-19 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to... View Details

Keywords: Problems and Challenges; Practice; Retirement; Work-Life Balance; Success; Knowledge Acquisition; Knowledge Sharing; Knowledge Use and Leverage; Growth and Development; Philanthropy and Charitable Giving; Performance; Sports Industry; United States

2025
Working Paper

Causes and Extent of Increasing Partisan Segregation in the U.S. – Evidence from Migration Patterns of 212 Million Voters

By: Jacob R. Brown, Enrico Cantoni, Vincent Pons and Emilie Sartre

Using data on the residential location and migration for every voter in U.S. states recording partisan registration between 2008–2020, we find that residential segregation between Democrats and Republicans has increased year over year at all geographic levels, from... View Details

Keywords: Voting; Political Elections; Geographic Location; Demographics

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March 2020 (Revised September 2020)
Case

Board Director Dilemmas—Pushing Senior Management

By: David G. Fubini, Suraj Srinivasan and Amram Migdal

This case explores a new board director who wants more detail from the management team than his fellow directors are willing to press for. New board director Sam Pesca is frustrated that CFO Alex Marotta provides only a minimal two-page financial summary at board... View Details

Keywords: Board Of Directors; Corporate Governance; Governing and Advisory Boards; Management Teams

June 2016
Teaching Note

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin

N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details

Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Manufacturing Industry; Auto Industry; Bicycle Industry; Transportation Industry; United States

September 2012 (Revised September 2014)
Case

Doing Business in Brazil

By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery

This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil

30 Mar 2015
Video

HBS Campaign - Texas Events

02 Jan 2001
Research & Ideas

Gurus in the Garage

and growth. That triumph can be attributed to the Valley's distinctive geography, history, and culture. Why The Triumph Viewing the valley from the flight approach to San Francisco International, one is struck by how small the region is.... View Details

Keywords: by Dorothy Leonard & Walter Swap

April 2011
Article

The Emotional Impact and Behavioral Consequences of Post-M&A Integration: An Ethnographic Case Study in the Software Industry

By: David Ager

This ethnographic case study has focused in depth on one type of acquisition, that of two small, young firms (each with less than 2,000 employees and less than ten years in operation) acquired by one company in the software development industry based in the United... View Details

Keywords: Integration; Organizational Change and Adaptation; Behavior; Groups and Teams; Mergers and Acquisitions; Emotions

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March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

January 2022
Case

Tomorrow.io Goes to Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett

This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details

Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry

May 2024 (Revised May 2025)
Case

Hakluyt: From Corporate Intelligence to Trusted Advisors

By: Joseph B. Fuller and Lena Duchene

Established in 1995 by a group of ex-British intelligence officers, Hakluyt & Company (Hakluyt) was a corporate advisory firm that generated insights by leveraging a unique blend of internal expertise and a global network of well-connected individuals. Since 2019, the... View Details

Profile

Jason A. Kilar

beginning to embrace the nascent Internet. Kilar’s class was the first to be given an email address—in this case, an AOL address because HBS addresses did not yet exist—and access to the Web. In a second-year class taught by Jeffrey... View Details

July 2020 (Revised September 2021)
Case

Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil

By: Geoffrey Jones and Yazeed Al-Rashed

This case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 percent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire,... View Details

Keywords: Oil; Globalization; Energy Sources; History; Biography; Energy Industry; Turkey; Central Asia; Middle East