Publications

July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Auto Industry; United States

February 1991
Teaching Note

Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A) and (B), Teaching Note

By: V. Kasturi Rangan

Teaching Note for (9-589-013) and (9-589-014). View Details

Keywords: Auto Industry; Auto Industry; Japan; United Kingdom

August 1988 (Revised February 1992)
Case

Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)

By: V. Kasturi Rangan and Jon Skofic

Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details

Keywords: Acquisition; Decision Choices and Conditions; Corporate Entrepreneurship; Human Resources; Crisis Management; Resource Allocation; Production; Competition; Auto Industry; Auto Industry; Japan; United Kingdom

February 1991 (Revised July 1993)
Case

Cultural Change at Nissan Motors

By: John P. Kotter

Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Leadership; Behavior; Governing Rules, Regulations, and Reforms; Change Management; Management; Auto Industry; Auto Industry

November 1993
Case

Mercedes-Benz

After many years as a German luxury car producer, Mercedes-Benz announced two major strategy shifts in 1992, toward a full line of automotive products and toward a globally diverse set of plans and activities. As part of this shift, Mercedes planned to build a major... View Details

Keywords: Business or Company Management; Expansion; Global Strategy; Auto Industry; Auto Industry; Germany; Alabama

June 2022
Case

Michelin’s Green Gold Bahia Program: Leaving With Grace

By: Sandra J. Sucher, Shalene Gupta and Susan J. Winterberg

In 2015, the top management of French tire-maker Michelin, was evaluating Michelin’s approach to divesting its rubber plantations ten years after incorporating a novel strategy.
In 2004, Michelin had a Brazilian rubber challenge. Its Bahía plantation had been hit... View Details

Keywords: Divestment; Supply Chain Management; Natural Resources; Corporate Accountability; Corporate Social Responsibility and Impact; Auto Industry; Auto Industry; Brazil; France

November 2021 (Revised May 2022)
Case

QuantumScape's Mission to Revolutionize Energy Storage for a Sustainable Future

By: William A. Sahlman, Allison M. Ciechanover and Jeff Huizinga

QuantumScape CEO Jagdeep Singh juggles the many activities required to lead the next-generation battery pioneer. Founded in 2010, QuantumScape’s mission was to develop new “solid-state” car batteries that would improve upon traditional lithium-ion batteries in key... View Details

Keywords: Batteries; Electric Vehicles; SPACs; Innovation and Management; Technological Innovation; Science-Based Business; Environmental Sustainability; Auto Industry; Auto Industry; California; San Jose

March 2012 (Revised February 2013)
Background Note

The Hybrid Vehicle Market

By: Michael W. Toffel and Nazli Z. Uludere Aragon

This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects... View Details

Keywords: Competitive Strategy; Environmental Sustainability; Product Development; Information Technology; Governing Rules, Regulations, and Reforms; Auto Industry; Auto Industry; Japan; United States

29 May 2006
Research & Ideas

Why CEOs Are Not Plug-and-Play

and where to cut was clearly a plus for Carlos Ghosn, who is not a GE alumnus but is one of the cases we teach on a new CEO widely known for transforming the nearly bankrupt Japanese auto manufacturer Nissan into one of the world's most... View Details

Keywords: by Boris Groysberg, Andrew N. McLean & Nitin Nohria; Employment

01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

command? Or for business? For years, W. Edwards Deming, the father of modern continuous quality improvement, had trouble convincing U.S. (as opposed to Japanese) auto manufacturers to implement the keys to improved quality. They include,... View Details

Keywords: by James Heskett

February 1983 (Revised May 1984)
Case

Managing Product Safety: The Ford Pinto

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response... View Details

Keywords: Safety; Crisis Management; Product; Auto Industry; United States

May 1982 (Revised February 1983)
Case

Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980

By: Malcolm S. Salter

Keywords: Strategy; Crisis Management; Government and Politics; Business and Government Relations; Auto Industry; United States

May 1980 (Revised August 1981)
Case

Chrysler Corp.: Bailout

By: Joseph L. Bower

Keywords: Auto Industry

March 1978 (Revised July 1981)
Background Note

Note on Supplying the Automobile Industry

By: Michael E. Porter

Keywords: Supply Chain; Auto Industry

January 1976 (Revised November 1987)
Case

Contract and Consensus at General Motors--1900-1984

By: George C. Lodge

Keywords: Contracts; Labor Unions; Auto Industry

August 1998
Case

General Motors Corporation (C), The : 1990-1992

By: Peter Tufano

The third in a four-part series, this case details the financial policies and practices at General Motors from 1990 to 1996. This part describes the firm's financial responses to the business stresses it faced in the 1992 time period. View Details

Keywords: Corporate Finance; Auto Industry; United States

April 1993
Teaching Note

Koito Manufacturing Ltd. (TN)

By: W. Carl Kester

Teaching Note for (9-291-027). View Details

Keywords: Auto Industry; Japan; United States

March 1992 (Revised December 1992)
Case

Harley-Davidson, Inc.--1987

By: W. Carl Kester and Julia Morley

After an LBO and near bankruptcy in the early 1980s, Harley-Davidson makes an astonishing recovery, going public in 1986. Its listing on the New York Stock Exchange in 1987 provides the occasion of an equity analyst to publish a research report in which she must issue... View Details

Keywords: Leveraged Buyouts; Currency Exchange Rate; Reports; Crisis Management; Going Public; Research; Competition; Auto Industry; Japan; New York (city, NY)

April 1991 (Revised June 2001)
Case

Jaguar plc--1989

By: Timothy A. Luehrman and Robert W. Lightfoot

Describes Jaguar's product market problems in 1989, and its attractiveness to GM and Ford as an acquisition target. Students are asked to evaluate the suitability of GM and Ford as business partners for Jaguar, and to determine how much each should be willing to pay to... View Details

Keywords: Acquisition; Markets; Consumer Behavior; Product; Partners and Partnerships; Valuation; Auto Industry