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  • September 2014
  • Article

The Interrelationships Between Brand and Channel Choice

By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry
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Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
  • 30 Nov 2011
  • Research & Ideas

Only Capitalists Can Save Capitalism

increasing profits and growth at the country's largest telecommunications firm; "a boutique asset-management firm that invests in companies whose business models are aligned with the needs of a sustainable global economy." But Capitalism... View Details
Keywords: by Maggie Starvish
  • 07 Feb 2011
  • Lessons from the Classroom

Creating the Founders’ Dilemmas Course

of whether to launch a start-up with a classmate or accept a cushy offer from a top-tier consulting firm. Next, they look at Barry Nalls, who describes lessons learned from starting his own telecommunications start-up, MASERGY, after... View Details
Keywords: by Carmen Nobel; Education
  • 20 Jul 2010
  • First Look

First Look: July 20

David LaneHarvard Business School Case 810-075 Iqbal Quadir, a former New York investment banker, set about to bring universal telecommunications to his native Bangladesh. He was convinced that GSM, the same advanced wireless technology... View Details
Keywords: Martha Lagace
  • September 2019 (Revised February 2020)
  • Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; United States
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • December 2018 (Revised February 2020)
  • Case

Fishbowl: Scaling Up

By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; United States
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • Teaching Interest

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

  • What strategies win in markets with network effects?
  • How can technology be... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry
  • February 2017 (Revised February 2018)
  • Case

Frank Baker: Siris Capital Group and Titan Systems

By: Steven Rogers and Derrick Collins
Private equity firm, Siris Capital Group, must decide if they should raise their offer to take Titan Telecom private by acquiring its publicly traded stock. Siris’ decision to pay a premium for Titan must be made in the context of their unique (and somewhat complex)... View Details
Keywords: Acquisition; Leveraged Buyouts; Mergers and Acquisitions; Private Equity; Mobile Technology; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; United States
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Rogers, Steven, and Derrick Collins. "Frank Baker: Siris Capital Group and Titan Systems." Harvard Business School Case 317-036, February 2017. (Revised February 2018.)
  • January 2014 (Revised March 2015)
  • Technical Note

The Market Power of Platform-Mediated Networks

By: Benjamin Edelman
This note provides criteria to evaluate the power of a platform-mediated network. For a company considering building such a network or an investor considering funding such an effort, this analysis reveals the scope and desirability of the opportunity. Meanwhile, for a... View Details
Keywords: Intermediaries; Platforms; Platform Strategy; Business Model; Agreements and Arrangements; Distribution Channels; Networks; Technology Platform; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry
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Edelman, Benjamin. "The Market Power of Platform-Mediated Networks." Harvard Business School Technical Note 914-029, January 2014. (Revised March 2015.) (request a courtesy copy.)
  • March 2000 (Revised April 2001)
  • Case

Jill Greenthal at Donaldson, Lufkin & Jenrette (B): The TCI/AT&T Deal

By: Ashish Nanda, Thomas J. DeLong and Sarah S. Khetani
Documents the hectic and grueling work done by Jill Greenthal's team at Donaldson, Lufkin & Jenrette in an attempt to execute a landmark deal on behalf of a key client. View Details
Keywords: Leadership; Negotiation Process; Service Delivery; Groups and Teams; Entrepreneurship; Negotiation Deal; Gender; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry
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Nanda, Ashish, Thomas J. DeLong, and Sarah S. Khetani. "Jill Greenthal at Donaldson, Lufkin & Jenrette (B): The TCI/AT&T Deal." Harvard Business School Case 800-242, March 2000. (Revised April 2001.)
  • October 2015
  • Case

Bigbelly

By: Mitch Weiss and Christine Snively
To accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to re-position Bigbelly's solar-powered trash compacting stations beyond trash and recycling... View Details
Keywords: Public Entrepreneurship; Smart Cities; Government Innovation; Internet Of Things; IoT; Anything As A Service; Platform As A Service; Infrastructure As A Service; PaaS; Xaas; Bigbelly; Jack Kutner; B2G; Civic Innovation; City Innovation; Government Technology; Govtech; Civic Technology; Entrepreneurship; Sales; Innovation and Invention; Digital Platforms; Internet and the Web; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Massachusetts; United States; Boston; Chicago; Philadelphia; New York (city, NY)
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Weiss, Mitch, and Christine Snively. "Bigbelly." Harvard Business School Case 816-005, October 2015.
  • October 2018
  • Case

Zenefits Board of Directors (A)

By: Lynn S. Paine and Will Hurwitz
In early 2018, the time seemed right for Zenefits investor and director Lars Dalgaard to reflect on whether Zenefits had the right board of directors to shepherd the company through its next stages of growth. For the company whose name combined the words “benefits,”... View Details
Keywords: Ethics; Business Model; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Crisis Management; Entrepreneurship; Human Resources; Leadership; Risk Management; Venture Capital; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; United States; California
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Paine, Lynn S., and Will Hurwitz. "Zenefits Board of Directors (A)." Harvard Business School Case 319-034, October 2018.
  • October 2017 (Revised April 2024)
  • Case

Snap Inc. Goes Public (A)

By: Lynn Sharp Paine and Will Hurwitz
Snap Inc.’s chairman must decide how to address investor concerns about the company’s unprecedented plans to issue only non-voting shares in its upcoming IPO. The case is set in early 2017 following the public availability of Snap’s IPO filing with the U.S. Securities... View Details
Keywords: Ethics; Capital Structure; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Going Public; Business and Shareholder Relations; Leadership; Management; Mobile and Wireless Technology; Venture Capital; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; United States; California
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Paine, Lynn Sharp, and Will Hurwitz. "Snap Inc. Goes Public (A)." Harvard Business School Case 318-042, October 2017. (Revised April 2024.)
  • 12 Mar 2013
  • First Look

First Look: March 12

case:http://hbr.org/search/813077-PDF-ENG Developing the Materiality Matrix at Telefónica Eccles, Robert G., George Serafeim, and Asun Cano EscoriazaHarvard Business School Case 413-088 Telefónica, one of the largest telecommunication... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2004
  • Research & Ideas

Operations and the Competitive Edge

telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing new initiatives in B2C... View Details
Keywords: by Martha Lagace
  • 14 Oct 2009
  • First Look

First Look: October 14

the exclusively domestic orientation of the "hierarchical industry leaders" can entail large missed opportunities for other members of the ecosystem, who are unable to fully exploit their potential in global markets. For example, Japan's advanced mobile View Details
Keywords: Martha Lagace
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

system testing, and system integration testing. Personal Motivation Specialisterne's founder, Thorkil Sonne, launched the company in 2004 following a high-level career in telecommunications IT. (Specialisterne is Danish for "the... View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

America Harvard Business School Case 908-004 Describes the auction of Cable & Wireless America (CWA), a bankrupt subsidiary of the British telecommunications company Cable & Wireless. While an initial "stalking-horse"... View Details
Keywords: Martha Lagace
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

Telephone Company, formed by a consortium of private equity firms, has made a public tender offer for Denmark's leading telecommunications company, TDC. TDC's board of directors approved the take-private transaction, and 88% of... View Details
Keywords: Martha Lagace
  • 1998
  • Chapter

The Converging Worlds of Telecommunications, Computing and Entertainment

By: David J. Collis, Stephen P. Bradley and P. William Bane Jr.
Keywords: Communication Technology; Information Technology; Entertainment; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry
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Collis, David J., Stephen P. Bradley, and P. William Bane Jr. "The Converging Worlds of Telecommunications, Computing and Entertainment." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan, 31–62. Boston: Harvard Business School Press, 1998.
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