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Show Results For
- All HBS Web
(960)
- People (2)
- News (242)
- Research (583)
- Multimedia (5)
- Faculty Publications (197)
- 11 Jun 2013
- First Look
First Look: June 11
a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment... View Details
Keywords: Carmen Nobel
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
- 17 Dec 2001
- Research & Ideas
Risks and Rewards of the Intrapreneur
said, is that the start-up's mission was in alignment with the company's core business. For would-be intrapreneurs, the advantages to a corporate start-up versus a jump to a brand new company can include increased visibility within the... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2005
- News
In the Blood
that of Kentucky’s established breeding farms, some of which managed over forty stallions. Clay adopted a boutique approach to guarantee personal service for both the owners and their horses, and serve as a point of differentiation to ensure View Details
- 02 May 2016
- Blog Post
Why We Recruit: Samsung Global Strategy Group
in a variety of roles, including marketing, strategy, or channel management among others, before transferring to one of our 90 subsidiaries and 15 regional headquarters to further develop their careers with Samsung. What recruiting tactics have you found most View Details
Keywords: Technology
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
resulted in a new diagnosis. Approximately 30 percent of those diagnoses were for "high priority" conditions, as defined by professional standards. Q: How likely are physicians to prescribe a name brand that the patient... View Details
Keywords: by Manda Salls
- 10 May 2016
- First Look
May 10, 2016
gathering tasks. We use the framework and examples of successful research studies in the nancial reporting literature to clarify how data-gathering choices affect a study’s ability to achieve its goals and conclude by showing how the... View Details
Keywords: Carmen Nobel
- 26 Aug 2008
- First Look
First Look: August 26, 2008
this decision holds that incumbent broadcasters opposed expansion (to avoid increased competition) and succeeded in capturing the FRC. Although successful broadcaster opposition may be taken as confirming evidence for this interpretation,... View Details
Keywords: Sean Silverthorne
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
decisions, but no one is singularly accountable for the results. Second, responsibility for brand equity still resides in the marketing function, yet brand equity has never been more volatile and important.... View Details
Keywords: by Sean Silverthorne
- 14 May 2024
- Blog Post
Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship
products and services, large companies have bought into the success of the trend by making bold “100% sustainable” statements about their business models. However, concerns over greenwashing – a term referring to misleading claims about... View Details
- Profile
Adam Kanner
modeled his concept on the travel and hospitality industries which employed dynamic pricing and relied on successful outlets like Priceline, Expedia and others to sell airline seats and hotel rooms in a manner that was not disruptive to... View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
firm's mission is to empower under-resourced small business owners and accelerate their success by providing high-impact and customized strategic, financial, operational, and marketing support. "The Acceleration Project caters to people... View Details
Keywords: Margie Kelley
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior brand manager. A... View Details
- Web
Print View - Course Catalog
Joshua Schwartzstein Spring 2025 Q3Q4 3.0 Building Trusted Organizations General Management Sandra Sucher Fall 2024 Q2 1.5 Building and Sustaining a Successful Enterprise Technology & Operations Management Willy Shih , Derek van Bever... View Details
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
- 01 Apr 1997
- News
HBS Conferences Explore Range of Issues
the concrete ceiling in corporate America." The nation's business community, he said, "continues to reserve the real positions of power for white males." Graves told his audience that their HBS education assured them of success but noted... View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
Among the most popular elective courses at Harvard Business School is Building and Sustaining a Successful Enterprise (BSSE). Developed by Professor Clayton M. Christensen, the course teaches future leaders how to use well-researched... View Details
- 13 Sep 2011
- First Look
First Look: September 13
argue the authors of Higher Ambition. In fact, as global competition stiffens and enterprises face increasing public scrutiny, successful leaders must win on all fronts-with their people, their customers, their communities, and their... View Details
Keywords: Sean Silverthorne
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
alter significantly how people think about the company, its products, and the brand. US consumers have not had a high-quality perception of GM brands over the past few decades. Although driven in part by the company's missteps, the... View Details