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Show Results For
- All HBS Web
(974)
- People (2)
- News (255)
- Research (594)
- Multimedia (5)
- Faculty Publications (207)
- 22 May 2007
- First Look
First Look: May 22, 2007
product expectations and win over the mainstream personal care category. Can Burt's Bees become the "Starbucks of personal care" without distancing itself too much from the people, values, and narratives that have made the brand... View Details
Keywords: Martha Lagace
- Web
Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991) - Recruiting
convince recruiters that my analytical background gave me a unique advantage as a marketer. Persistence and self-belief became my greatest allies. After HBS, I stepped into brand management roles at Procter & Gamble and Coca-Cola, where I... View Details
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
norms. Multinationals had their most positive impacts on countries which already had sufficient educational levels and developed institutional structures to benefit from them. The lack of a straightforward correlation between multinational investment and economic View Details
- 28 Aug 2019
- Blog Post
Know Your Audience: Recruiting HBS Students for Investment Banking
students where people can thrive in the culture.” This is the case for both the bulge bracket banks with significant brand recognition on campus and the boutique banks. Students see the value of experience in both types of organizations... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details
- 01 Oct 1999
- News
Eight Among Many: W. Mitt Romney
right set of experiences." One such item on Romney's résumé was his successful turnaround of the Boston-based consulting firm Bain & Company. Romney joined Bain in 1977, then left in 1984 to become CEO of its venture capital spin-off,... View Details
Keywords: Garry Emmons
- 20 Dec 2018
- Blog Post
A Time For Opportunity In Food and Agriculture
fundamentals, and take advantage of all the school has to offer. Ledoux reflected that courses she took in negotiation and marketing have been crucial to her success in building her business. She frequently thinks back to cases that Prof.... View Details
- 01 Sep 2010
- News
Reinventing the Annual Report
recognizing this, BMW Group several years ago began issuing a Sustainable Value Report detailing the energy and water consumed, waste removed, and volatile organic compounds per vehicle produced. BMW believes that its reputation as the world’s “greenest” car company... View Details
Keywords: Robert G. Eccles
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
Chicago, after completing a successful capital campaign, the MCA built a new home for its collection. Given that it is located in the center of a city known for its affinity for architecture, it is not surprising that the MCA's 1996... View Details
- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
consumer-related paths in her RC year and connected with Career Coaches to discuss consulting, retail, and consumer goods. Top of mind was finding a summer internship in which she could contribute to the company’s success and grow as a... View Details
Keywords: Retail
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
impact our service and quality. How do we grow without diluting our main value proposition?” The Answers: What do you want to be when you grow up? A successful regional player in the New Jersey marketplace or a View Details
- 25 Oct 2016
- First Look
October 25, 2016
can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a wide array of domains (video... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
all the elements that are necessary to be successful in the digital media world.” Back to her roots: “The early part of my career was doing quantitative work, but I had always had a personal passion for media and creative businesses. I... View Details
Keywords: April White
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
development of the U.S. railroad industry in the latter half of the 19th century. Al went straight to the sources and expanded upon them in a series of important articles in the Business History Review. That work developed into his pathbreaking book Strategy and... View Details
Keywords: by Jim Aisner
- 08 Jul 2014
- First Look
First Look: July 8
But in a world of constant layoffs and dying industries, it has become increasingly difficult to "plan" your way to success. So what is the solution? Well, when it comes to dealing with uncertainty, nobody handles it better than View Details
Keywords: Carmen Nobel
- 01 Dec 2010
- News
How to Survive Past Start-up
falter? What sets successful founders apart from those whose new ventures fail? Starting in 2008, I set out to interview hundreds of highly successful entrepreneurs in depth, hoping to reverse engineer what... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
series of experiments in the HBS Computer Lab for Experimental Research. The results showed that the key to success in grabbing and holding the attention of viewers lies in evoking a carefully timed mixture of surprise and joy. (The... View Details