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  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
  • Article

Neurodiversity as a Competitive Advantage

By: Robert D. Austin and Gary P. Pisano
Many people with neurological conditions such as autism spectrum disorder and dyslexia have extraordinary skills, including those in pattern recognition, memory, and mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of... View Details
Keywords: Competitive Advantage; Diversity; Competency and Skills
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Austin, Robert D., and Gary P. Pisano. "Neurodiversity as a Competitive Advantage." Harvard Business Review 95, no. 3 (May–June 2017): 96–103.
  • March 2003 (Revised October 2003)
  • Case

Campbell Soup Company: Transforming for the 21st Century

By: Lynda M. Applegate and Jamie Ladge
In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details
Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States
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Applegate, Lynda M., and Jamie Ladge. "Campbell Soup Company: Transforming for the 21st Century." Harvard Business School Case 803-119, March 2003. (Revised October 2003.)
  • Article

Uncovering Mechanisms of Theory Development in an Academic Field: Lessons from Leadership Research

By: Mary Ann Glynn and Ryan Raffaelli
A long-standing debate in organization studies has centered on the tension between paradigmatic consensus and theoretical pluralism in an academic field, but little attention has been paid to the underlying processes of field development that account for this. Using a... View Details
Keywords: Leadership; Theory
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Glynn, Mary Ann, and Ryan Raffaelli. "Uncovering Mechanisms of Theory Development in an Academic Field: Lessons from Leadership Research." Academy of Management Annals 4 (2010): 359–401.
  • February 2005
  • Article

Portrait of a Failed Rebellion: An Account of Rational, Sub-optimal Violence in Western Uganda

By: Lucy Hovil and Eric D. Werker
While newspaper reports typically describe anti-civilian violence in civil war as resulting from hatred or anarchy, there is an emerging literature that interprets these processes as calculated, strategic actions of war makers. We argue that this literature... View Details
Keywords: Civilian Violence; Civil War; Insurgency; War Financing; Uganda; Failure; Society; Uganda
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Hovil, Lucy, and Eric D. Werker. "Portrait of a Failed Rebellion: An Account of Rational, Sub-optimal Violence in Western Uganda." Rationality and Society 17, no. 1 (February 2005): 5–34.
  • 06 Nov 2013
  • What Do You Think?

Is Top-Down Resource Allocation on the Rise?

be familiar with specific opportunities) manages the context—organization, the way managerial performance is measured and rewarded, etc.—that shapes definition of opportunities and the selection of those to be supported. In this view, View Details
Keywords: by James Heskett
  • October 1999 (Revised July 2002)
  • Case

WingspanBank.com (A)

By: Sandra J. Sucher and Daniel Galvin
The case describes the new product development process for WingspanBank.com, an Internet-only financial services "infomediary" created by a team from Bank One's First USA division. The creation of the bank is described from concept development to prelaunch decision... View Details
Keywords: Business Startups; Decision Making; Information Management; Management Practices and Processes; Managerial Roles; Product Development; Performance Consistency; Competitive Advantage; Internet; Financial Services Industry; Web Services Industry; United States
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Sucher, Sandra J., and Daniel Galvin. "WingspanBank.com (A)." Harvard Business School Case 600-035, October 1999. (Revised July 2002.)
  • Web

Publications - Faculty & Research

Vikram Jambulapati, Jack Liebersohn, and Tejaswi Velayudhan. "Fiscal Externalities of Transaction Taxes: Evidence from the Los Angeles Mansion Tax." SSRN Working Paper Series, No. 5273034, June 2025. June 2025 Article Outcome and Process... View Details
  • May 2017 (Revised September 2018)
  • Supplement

Hilti Fleet Management (B): Towards a New Business Model

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (B): Towards a New Business Model." Harvard Business School Supplement 717-465, May 2017. (Revised September 2018.)
  • May 1998 (Revised May 2001)
  • Case

Merchandising at Nine West Retail Stores

By: Ananth Raman and Colin S Welch
Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can... View Details
Keywords: Organizational Structure; Situation or Environment; Motivation and Incentives; Decision Making; Change; Budgets and Budgeting; Forecasting and Prediction; Brands and Branding; Marketing Strategy; Product Marketing; Retail Industry; Apparel and Accessories Industry; United States
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Raman, Ananth, and Colin S Welch. "Merchandising at Nine West Retail Stores." Harvard Business School Case 698-098, May 1998. (Revised May 2001.)
  • March 2011
  • Case

Semiconductor Manufacturing International Company in 2011

By: Willy Shih and Jia Cheng
When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the... View Details
Keywords: Growth and Development Strategy; Resource Allocation; Market Entry and Exit; Business Processes; Organizational Change and Adaptation; Organizational Culture; Customization and Personalization; Semiconductor Industry; China
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Shih, Willy, and Jia Cheng. "Semiconductor Manufacturing International Company in 2011." Harvard Business School Case 611-053, March 2011.
  • 30 May 2007
  • Working Paper Summaries

Ambidexterity as a Dynamic Capability: Resolving the Innovator’s Dilemma

Keywords: by Charles A. O’Reilly III & Michael L. Tushman
  • 18 Dec 2006
  • Lessons from the Classroom

Grooming Next-Generation Leaders

as foundational skills, critical business functions, strategy formulation and implementation, and personal leadership. For the organization, according to Sasser and Narayandas, talent is key to competitive advantage. And for the talented... View Details
Keywords: by Martha Lagace
  • February 2013
  • Article

Exceptional Boards: Environmental Experience and Positive Deviance from Institutional Norms

By: Judith Walls and Andrew J. Hoffman
This paper explores the phenomenon of positive organizational deviance from institutional norms by establishing practices that protect or enhance the natural environment. Seeking to explain why some organizations practice positive environmental deviance while others do... View Details
Keywords: Corporate Social Responsibility and Impact; Networks; Organizational Culture; Governing and Advisory Boards; Environmental Management
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Walls, Judith, and Andrew J. Hoffman. "Exceptional Boards: Environmental Experience and Positive Deviance from Institutional Norms." Special Issue on Greening Organizational Behavior. Journal of Organizational Behavior 34, no. 2 (February 2013): 253–271.
  • December 2011 (Revised May 2015)
  • Case

Aviva Investors

By: George Serafeim
The Aviva Investors case describes the challenge of integrating sustainability considerations into the strategy and business practices of companies and into the decision making process of the investment community. Steve Waygood, Chief Responsible Investment Officer at... View Details
Keywords: Investing; Investment Management; Shareholder Activism; Disclosure; Stock Exchanges; Sustainability; Sustainable Development; Sustainability Reporting; ESG; ESG (Environmental, Social, Governance) Performance; Social Impact; Activism; Investment; Management; Business and Shareholder Relations; Environmental Sustainability; United Kingdom
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Serafeim, George, Robert G. Eccles, and Kyle Armbrester. "Aviva Investors." Harvard Business School Case 112-047, December 2011. (Revised May 2015.)
  • December 1995 (Revised February 1999)
  • Case

Toys "R" Us Japan

By: Debora L. Spar
Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's... View Details
Keywords: Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Retail Industry; Japan; United States
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Spar, Debora L. Toys "R" Us Japan. Harvard Business School Case 796-077, December 1995. (Revised February 1999.)
  • 12 Oct 2022
  • Video

Mike Luca: The Role Experiments Play in Addressing Discrimination

  • August 2014 (Revised March 2015)
  • Case

Optimization and Expansion at OpenTable

By: Benjamin Edelman and Karen Webster
OpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card. View Details
Keywords: Payments; Pricing; Mobile; Rollout; Incrementality; Innovation Strategy; Credit Cards; Accommodations Industry; Information Technology Industry; United States
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Edelman, Benjamin, and Karen Webster. "Optimization and Expansion at OpenTable." Harvard Business School Case 915-003, August 2014. (Revised March 2015.) (request courtesy copy.)
  • March 2022
  • Module Note

Navigating Nascent Industries and Product Categories

By: Rory McDonald
This Note introduces a module of cases used at Harvard Business School to teach fundamental concepts about navigating nascent industries and product categories. It elaborates a set of ‘innovation tensions’ that managers must address in these domains. In connecting the... View Details
Keywords: Nascent Industries; Product; Innovation and Management; Strategy
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McDonald, Rory. "Navigating Nascent Industries and Product Categories." Harvard Business School Module Note 622-097, March 2022.
  • 09 Feb 2004
  • Research & Ideas

Got a New Strategy? Now Make it Happen

years ago we launched a research program to develop a process that leaders could use to engage their people in an honest conversation. The "strategic fitness process" was designed in partnership with senior executives to enhance... View Details
Keywords: by Michael Beer & Russell A. Eisenstat
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