Sport - Publications - Faculty & Research

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

supervision of a stressed-out boss. Holt attributes Mountain Dew's stunning success in the 1990s to PepsiCo's nimble transformation of the brand to fit these new ideological circumstances. A new advertising campaign, "Do the Dew," creatively combined... View Details

Keywords: by Martha Lagace

21 Feb 2012
First Look

First Look: Feb. 21

creation of altogether new product markets and even industries. We illustrate our model with examples from the field of consumer sporting goods. The significance of user entrepreneurship and the implications of our model for theories of... View Details

Keywords: Sean Silverthorne

11 Jul 2012
Research & Ideas

The Future of Boards

get paid too much compared to everyone else. A: Yes, but that doesn't get us anywhere, and it's not completely valid anyway. They sure get paid a lot, don't get me wrong. But they're not the only ones. Real estate tycoons, singers, sports... View Details

Keywords: by Julia Hanna

01 Feb 2011
First Look

First Look: Feb. 1

Publisher's Link: http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470392509.html How to Catch a Tiger: Understanding Putting Performance on the PGA TOUR Authors:Douglas Fearing, Jason Acimovic, and Stephen C. Graves Publication:Journal of Quantitative Analysis... View Details

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

Has Entered the Mainstream By: Chatterji, Aaron K., and Michael W. Toffel Abstract—Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews... View Details

Keywords: Sean Silverthorne

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

who'd worked their way up through the trenches, breadwinners. Since the rejiggering of the American economy beginning in the early 1980s, the man-of-action hero is back and more than ever he is found in business rather than politics or fiction. Business leaders have... View Details

Keywords: by Manda Salls

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

consider additional actions. They can implement information campaigns stressing the contributions of immigrants to the society in a variety of domains. For instance, many sport champions are either naturalized immigrants or have... View Details

Keywords: by Rachel Layne

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/518006-PDF-ENG Harvard Business School Case 518-005 Magic Bus: From Childhood to Livelihood Founded in 1999 by Matthew Spacie to give poor children an opportunity to play, Magic Bus had evolved to a leading social enterprise... View Details

Keywords: Carmen Nobel

01 Apr 2008
First Look

First Look: April 1, 2008

of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details

Keywords: Martha Lagace

21 Jan 2014
First Look

First Look: January 21

http://hbr.org/product/non-equity-financing-for-entrepreneurial-ventures/an/814005-PDF-ENG Harvard Business School Case 314-010 Decision Making at the Top: The All-Star Sports eBusiness Division Describes a senior management team's... View Details

Keywords: Sean Silverthorne

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

NFL, sported an acclaimed broadcast unit, and had affiliates in virtually all important U.S. markets. Yet acquisition of these NFL rights directly enabled the expansion of Fox, then a minor broadcaster, into the media behemoth of today.... View Details

Keywords: Dina Gerdeman

15 May 2018
First Look

New Research and Ideas, May 15, 2018

School Case 317-073 Prevent Senior: A New Paradigm for Growth in the Health Care Sector? No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317073 Harvard Business School Case 618-020 Under Armour After 20 years of growth unprecedented... View Details

Keywords: Dina Gerdeman

27 Jan 2009
First Look

First Look: January 27, 2009

Carbonell-Nicolau and Diego Comin Publication:Journal of Quantitative Analysis in Sports (forthcoming) Abstract This paper designs and implements an empirical test to discern whether the parties to a contract are able to commit not to... View Details

Keywords: Martha Lagace

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

firm and industry heterogeneity and quasi-exogenous meteorological and sport events. The evidence suggests that family CEOs value—or can pursue—leisure activities relatively more than professional CEOs. Publisher's link:... View Details

Keywords: Sean Silverthorne

20 Mar 2012
First Look

First Look: March 20

industries. We illustrate our model with examples from the field of consumer sporting goods. The significance of user entrepreneurship and the implications of our model for theories of innovation, entrepreneurship, and industry emergence... View Details

Keywords: Sean Silverthorne

21 May 2013
First Look

First Look: May 21

pharmaceutical sales teams in Belgium and sports teams in Canada. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to others-can produce measurable benefits for employees and... View Details

Keywords: Sean Silverthorne

31 Mar 2009
First Look

First Look: March 31, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809089 LeBron James Harvard Business School Case 509-050 In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his... View Details

Keywords: Martha Lagace

14 Feb 2017
First Look

First Look at New Research: February 14

limited time, effort, and funds. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517018-PDF-ENG Harvard Business School Case 517-060 ASICS: Chasing a 2020 Vision In early 2016, Motoi Oyama, president and CEO of ASICS, a major View Details

Keywords: Sean Silverthorne

01 May 2007
First Look

First Look: May 1, 2007

stake. How should Rogers respond to these challenges? Allows for an in-depth examination of critical social marketing issues in the context of one of the world's biggest sports events. Provides rich data on the possible benefits and... View Details

Keywords: Sean Silverthorne

November 2004 (Revised September 2019)
Background Note

The U.S. Health Club Industry in 2004

By: John R. Wells, Gabriel Ellsworth and Benjamin Weinstock

In 2004, the $16.8 billion U.S. health club industry continued its strong record of growth. There were almost 27,000 health clubs in the United States, up from 6,700 two decades earlier, and these clubs claimed 41 million members, over 14% of the U.S. population.... View Details