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Show Results For
- All HBS Web
(1,562)
- People (10)
- News (414)
- Research (852)
- Events (6)
- Multimedia (15)
- Faculty Publications (488)
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- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
- 20 Nov 2012
- First Look
First Look: November 20
advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of scale from View Details
Keywords: Sean Silverthorne
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
for work, entertainment, and shopping. As hubs proliferate and expand their reach, the danger is that they will exacerbate economic inequality and threaten social stability. It is thus incumbent on all stakeholders—traditional companies,... View Details
Keywords: Carmen Nobel
- 08 Mar 2016
- First Look
March 8, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This... View Details
Keywords: Sean Silverthorne
- October 2023
- Teaching Note
Metaverse Wars
By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
- 26 Nov 2013
- First Look
First Look: November 26
increase the impact of a mailed communication on conversion rates to lower-cost, therapeutically equivalent medications, even when the testimonial is presented as coming from a more socially proximate peer. Publisher's link: View Details
Keywords: Sean Silverthorne
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
and 60 million electronic calendar entries over a three-month period. The results provide an unmatched look inside the "black box" that hides what Stuart calls the "soft wiring" of previously invisible social networks. In this Q&A,... View Details
Keywords: by Sarah Jane Gilbert
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
“Bookstores have become sophisticated at building a social media presence,” Raffaelli says. “Many owners have hired online specialists to extend the conversation outside the four walls of the bookstore... View Details
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
Knowledge Sharing at REMA 1000 (B) Supplement to HBS No. 118-007, "Knowledge Sharing at REMA 1000 (A)." Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)’s strong employee engagement with Workplace, Facebook’s corporate View Details
Keywords: Dina Gerdeman
- 25 Feb 2020
- Research & Ideas
For Migrant Workers, Homesickness Can Reduce Productivity
more productive.” About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: FatCamera] Related Reading How Companies Benefit When Employees Work... View Details
Keywords: by Kristen Senz
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local... View Details
- 24 Jul 2012
- First Look
First Look: July 24
quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand... View Details
Keywords: Sean Silverthorne
- 02 Jun 2010
- First Look
First Look: June 2
into a client-facing service offering itself. As its clients become more interested in knowledge management within their own companies, the interest in a C2-based offering could grow. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/410084-PDF-ENG View Details
Keywords: Martha Lagace
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
contingency that there might be failure. It appears that Boeing did not do that and thus did not gain the benefit of external innovation. Second, my read of the situation from media reports is that Boeing kept a very long arm's-length... View Details
- 19 Jun 2012
- First Look
First Look: June 19
alienating existing customers. The case follows Eileen Fisher's initial forays into social media as they chase a younger demographic and demonstrates the opportunities and pitfalls that await big brands when... View Details
Keywords: Sean Silverthorne
- March 2024
- Case
Katharine Graham: Changing the World
By: Robert Simons and Shirley Sun
This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death... View Details
Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; Work-Life Balance; News; Newspapers; Media; Gender; Publishing Industry
Simons, Robert, and Shirley Sun. "Katharine Graham: Changing the World." Harvard Business School Case 124-035, March 2024.
- 10 Sep 2013
- First Look
First Look: September 10
paper: http://ssrn.com/abstract=2316198 Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social View Details
Keywords: Sean Silverthorne
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication;... View Details
Keywords: Sean Silverthorne