Segmentation - Publications - Faculty & Research

01 May 2007
First Look

First Look: May 1, 2007

strategic choices: geographic expansion, continued product innovation, serving MFIs outside of the OI network, and new distribution mechanisms to reach market segments beyond MFIs. Wholly owned by faith-based nonprofit OI, MIA must also... View Details

Keywords: Sean Silverthorne

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

supply chain (SC) industries (i.e., those that sell primarily to businesses or government) from business-to-consumer (B2C) industries (i.e., those that sell primarily to consumers). We find that the supply chain economy is a distinct and large View Details

Keywords: Dina Gerdeman

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

an account—the basis for most firms' segmentation schemes but too broad a unit of analysis for performance pricing purposes. Neither is a POB an order, which is the focus of sales efforts but is really an output of a POB situation. More... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

Abstract—Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other View Details

Keywords: Dina Gerdeman

21 May 2013
First Look

First Look: May 21

the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial manufacturing sectors, the seven-year-old company must now decide whether to continue... View Details

Keywords: Sean Silverthorne

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

(B2C) industries (i.e., those that sell primarily to consumers). We find that the supply chain economy is a distinct and large segment of the economy, with a mix of manufacturers and more importantly service providers. Supply chain... View Details

31 Jul 2012
First Look

First Look: July 31

venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (e.g., accessories, maternity wear). Purchase... View Details

Keywords: Carmen Nobel

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

humility. Multinationals want to exploit the tremendous opportunities in emerging markets, but they need to carefully evaluate the extent to which they have the local knowledge and capacity to fully exploit those opportunities. Segmenting... View Details

Keywords: by Martha Lagace

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details