Multinational Strategy - Publications - Faculty & Research

18 Feb 2009
First Look

First Look: February 18, 2009

to 34 year old males. Hirai was determined to restore that supremacy, in the current generation or the next. He knew that, whether or not he publicly defined SCEI's strategy as a response to Wii, he had to find a way for his company to... View Details

Keywords: Martha Lagace

25 Apr 2017
First Look

First Look at New Research, April 25

protectionist reversals together mean that few companies can afford to remain focused on their domestic markets. Managers responsible for marketing in a multinational or global enterprise must design appropriate marketing programs for... View Details

Keywords: Sean Silverthorne

17 Apr 2007
First Look

First Look: April 17, 2007

often for two or more years. Any debtor, no matter how small, could hold up the process at any point by issuing written complaints to the court. Fernando needed to figure out whether the company was worth saving, whether it had a business View Details

Keywords: Martha Lagace

August 1997 (Revised March 1998)
Case

Unilever's Butter-Beater: Innovation for Global Diversity

By: Clayton M. Christensen and Jorg Zobel

Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to... View Details

Keywords: Growth Management; Brands and Branding; Product Development; Mergers and Acquisitions; Local Range; Cross-Cultural and Cross-Border Issues; Marketing Strategy; Multinational Firms and Management; Innovation and Management; Food; Conflict Management; Food and Beverage Industry; Manufacturing Industry; Europe

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November 2004 (Revised September 2019)
Background Note

The U.S. Health Club Industry in 2004

By: John R. Wells, Gabriel Ellsworth and Benjamin Weinstock

In 2004, the $16.8 billion U.S. health club industry continued its strong record of growth. There were almost 27,000 health clubs in the United States, up from 6,700 two decades earlier, and these clubs claimed 41 million members, over 14% of the U.S. population.... View Details

Keywords: Health Clubs; Fitness; Gyms; Chain; Weight Loss; Obesity; Exercise; Personal Training; Bally Total Fitness; 24 Hour Fitness; YMCA; Gold's Gym; Curves; Franchise; Franchising; Subscription; Promotional Sales; Promotions; Fixed Costs; Body; Accrual Accounting; Revenue Recognition; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Trends; Customers; Demographics; Age; Income; Private Equity; Financing and Loans; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Health; Nutrition; Business History; Employees; Retention; Human Capital; Working Conditions; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Markets; Demand and Consumers; Supply and Industry; Industry Growth; Industry Structures; Operations; Service Operations; Franchise Ownership; Private Ownership; Public Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Nonprofit Organizations; Welfare; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Hardware; Health Industry; United States

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28 Oct 2014
First Look

First Look: October 28

Designed around the course at Harvard Business School, Collis' new text takes the firm that operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision maker. Illustrated with examples... View Details

Keywords: Carmen Nobel

31 Mar 2009
First Look

First Look: March 31, 2009

strategy be different from that of South Africa? What is the appropriate structure? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809066 'Lather, Rinse, Repeat': FeedBurner's Serial Founding Team... View Details

Keywords: Martha Lagace

16 Dec 2011
Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

picture as firms emerge as weak transferors of knowledge and contribute to income divergence. However, the evidence is partial and patchy. Many topics, from the relations between affiliates and parents in multinational firms, to the... View Details

Keywords: by Geoffrey Jones & Walter Friedman

15 Sep 2009
First Look

First Look: September 15

more: http://www.blackwellreference.com/public/tocnode?id=g9780631215066_chunk_g978063121506624 Peer-to-Peer File Sharing and the Market for Digital Information Goods Authors:Ramon Casadesus-Masanell and Andres Hervas-Drane Publication:Journal of Economics &... View Details

Keywords: Martha Lagace

September 2020 (Revised February 2023)
Teaching Note

Uber: Competing Globally

By: Alexander J. MacKay

Teaching Note for HBS Case No. 720-404. View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia

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Web

2018 Symposium - Race, Gender & Equity

mindfulness, and love. As a practitioner, Zachary’s clients include multinational corporations, government agencies, NGO’s, universities, religious institutions, and nonprofits entities. He has coached top leaders at the World Bank for... View Details

21 Nov 2006
First Look

First Look: November 21, 2006

multinational firms hold cash in their foreign subsidiaries because of the tax costs associated with repatriating foreign income. Consistent with this hypothesis, firms that face higher repatriation tax burdens hold higher levels of cash,... View Details

Keywords: Sean Silverthorne

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

knowledge inflows into the multinational subsidiary, the literature is rooted in how subsidiaries inherit knowledge from the headquarters (HQ). In this paper we take the first step to liberate the construct of “subsidiary knowledge... View Details

Keywords: Dina Gerdeman

January 2006 (Revised April 2007)
Case

General Electric Healthcare, 2006

By: Tarun Khanna and Elizabeth Raabe

In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details

Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Medical Devices and Supplies Industry

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31 Jan 2017
Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

also not “vetted.” Thoughtful policies get reviewed, debated, discussed and revised. Instead, the President hurriedly picked a bunch of countries and tried to make a political statement without considering all of the ramifications. This ready, shoot, and then aim View Details

Keywords: by Staff

15 Jul 2008
First Look

First Look: July 15, 2008

safe and from a large supply of investors who view them as such. Domestic Effects of the Foreign Activities of U.S. Multinationals Authors:Mihir A. Desai, C. Fritz Foley, and James R. Hines Jr. Publication:American Economic Journal:... View Details

Keywords: Martha Lagace

18 Mar 2008
First Look

First Look: March 18, 2008

strategies are discussed in the context of the country's challenging political climate. A replacement of an earlier case done in 2003. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707051 Microsoft... View Details

Keywords: Martha Lagace

01 Sep 2018
News

September 2018 Alumni and Faculty Books

traditional ways of getting work done, and organizations where “lines and boxes” still define how people are managed. As work and organizations have become more fluid and business strategy is no longer about planning years ahead but about... View Details

13 Sep 2019
News

Hollywood Ending

speculate about the potential of the World Wide Web. There was definitely no roadmap for harnessing a disparate community of Beanie Baby collectors into a multinational Fortune 500 company. “We just had to figure it out to the best of our... View Details

Keywords: Jen McFarland Flint; photo by Christina Gandolfo

May 2013 (Revised October 2014)
Case

Novartis: Leading a Global Enterprise

By: William W. George, Krishna G. Palepu and Carin-Isabel Knoop

Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company's evolution over the past 17 years, as it transformed into a truly global enterprise... View Details