Publications

October 2013 (Revised April 2015)
Case

Myomo: Getting Sales in Motion

By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble

In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details

Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry

09 Apr 2014
Research & Ideas

A Playbook for Small-Business Job Creation

faced her whole career: How can the United States drive innovation and turn it into jobs? She believes the answer to that question is key to the country's long-term economic growth, and will help create an ecosystem that fosters... View Details

Keywords: by Carmen Nobel; Banking; Financial Services

27 Oct 2009
First Look

First Look: October 27

a firm's innovative model reinforce each other and what happens when the environment changes. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/410056-PDF-ENG The Risk Management Foundation of the... View Details

Keywords: Martha Lagace

January 2008 (Revised May 2011)
Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman

In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details

Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry

Article

Risk Management—The Revealing Hand

By: Robert S. Kaplan and Anette Mikes

Many believe that the recent emphasis on enterprise risk management function is misguided, especially after the failure of sophisticated quantitative risk models during the global financial crisis. The concern is that top-down risk management will inhibit innovation... View Details

Keywords: Risk Management

Read Now

Program

Managing Health Care Delivery

live online sessions, and self-paced lessons, this health care management program emphasizes opportunities for innovation and prepares you to improve medical and economic outcomes at a time when patient needs are becoming more complex,... View Details

Keywords: Health Care; Health Care

16 Sep 2014
First Look

First Look: September 16

Publications September 2014 The Oxford Handbook of Innovation Management Mergers and Acquisitions and Innovation By: Ahuja, Gautam, and Elena Novelli Abstract—This article (a) identifies the different... View Details

Keywords: Sean Silverthorne

February 2024 (Revised January 2025)
Case

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney

The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details

May 2023 (Revised June 2023)
Supplement

Novartis (C): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Testing and Trials; Health Care and Treatment; Business Model; Problems and Challenges; Pharmaceutical Industry; Switzerland

13 Aug 2024
Op-Ed

Can AI Save Physicians from Burnout?

procedure performed or patient seen, without explicit rewards for the quality of the services rendered. This model translates internally into an incentive system that prioritizes patient volume over patient value. That is, physicians are... View Details

Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health

May 2025
Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman

A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details

December 2010
Article

An Exploration of Technology Diffusion

By: Diego Comin and Bart Hobijn

We develop a model that, at the aggregate level, is similar to the one sector neoclassical growth model, while, at the disaggregate level, has implications for the path of observable measures of technology adoption. We estimate our model using data on the diffusion of... View Details

Keywords: Business Model; Income; Technology Adoption; Macroeconomics; Innovation and Invention

Find at Harvard

Read Now

Web

Faculty & Research

strengthen its pharma pipeline, manage debt, and cut through bureaucracy. His bold response: Dynamic Shared Ownership (DSO), a radical model replacing traditional hierarchies with self-organizing teams. By 2025, Bayer was on track to cut... View Details

Video

Nicolás Jodal

Nicolás Jodal, Co-Founder and CEO of GeneXus, shares his reaction to recent advancements in Artificial Intelligence with Large Language Models (LLMs), comparing their emergence to the industrial revolution and underscoring the need for swift adaptation to the... View Details

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

in much the same way that historical perspectives helped to shape the first generation of endogenous growth theories. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55039 September 21, 2018 Harvard Business Review View Details

Keywords: Dina Gerdeman

Web

MS/MBA Biotechnology: Life Sciences | MBA

new drug discoveries and therapeutics. The program is completed over two academic years, utilizing January terms and time in August at the start of the program. The curriculum emphasizes developing effective business models in the... View Details

22 Jul 2008
First Look

First Look: July 22, 2008

why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0807Z. Donna J. Sturgess, global head of innovation for GlaxoSmithKline, thinks Tibal's... View Details

Keywords: Martha Lagace

Article

The Information Technology Ecosystem: Structure, Health, and Performance

By: Marco Iansiti and Gregory L. Richards

A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry