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  • 26 Nov 2010
  • News

Q&A: Harvard Study on Taj Employee Heroism

    The Rising Cost of Consumer Attention

    Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to... View Details

    • 2008
    • Working Paper

    Platform Competition, Compatibility, and Social Efficiency

    By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda
    Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details
    Keywords: Network Effects; One-Sided Platforms; Two-Sided Platforms; Competition
    Related

      How Quantitative Easing Works: Evidence on the Refinancing Channel

      When LSAPs are needed the most, simply bending the yield curve through purchasing government debt is not effective for stimulating the mortgage market (a key sector of the economy for the transmission of monetary policy). Purchasing mortgage-backed... View Details

      • 2006
      • Working Paper

      The Value of a 'Free' Customer

      By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

      Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

      Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
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      • Teaching Interest

      Strategy and Technology

      Overview

      This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses.  What are effective strategies for winning in markets with strong network effects?  How should... View Details

      Keywords: Strategy; Technology
      • Research Summary

      Delegation of Authority in Oligopoly

      This paper studies the consequences of product-market competition on firms' decisions to delegate more or fewer decision-making responsibilities to managers. By simultaneously addressing the choice of both competitive actions and organizational design, the paper... View Details

      • March 1996 (Revised February 1999)
      • Case

      Vistakon: 1 Day Acuvue Disposable Contact Lenses

      By: Alvin J. Silk, Bruce Issacson and Marie Bell
      Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details
      Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States
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      • Research Summary

      When Does IT Foster Markets, When Does it Foster Hierarchies?

      The 'Electronic Markets Hypothesis' is, at present, essentially taken for granted. It holds that greater use of IT leads to greater use of market mechanisms for coordinating activity, basically because of IT's ability to reduce the costs of coordination.

      The... View Details

        Platform Envelopment

        Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. Platform envelopment offers a second entry path: one that does not rely upon Schumpeterian innovation. Examples of successful envelopment... View Details

        • 2017
        • Working Paper

        The Importance of Unemployment Insurance as an Automatic Stabilizer

        By: Marco Di Maggio and Amir Kermani
        We assess the extent to which unemployment insurance (UI) serves as an automatic stabilizer to mitigate the economy's sensitivity to shocks. Using a local labor market design based on heterogeneity in local benefit generosity (defined as the percentage of household... View Details
        Keywords: Unemployment Insurance; Automatic Stabilizers; Bartik Shocks; Aggregate Demand; System Shocks; Employment; Balance and Stability; Insurance; Volatility; Insurance Industry
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        • 14 Jul 2003
        • Research & Ideas

        Understaffed and Overworked: What Now?

        Meet Cheryl Andrus: Manager. Survivor. A vice president responsible for corporate and product marketing at FranklinCovey in Salt Lake City, Andrus was asked in August 2002 to also take charge of one of the company's business lines. Along... View Details
        Keywords: by Paul Michelman
        • 03 Jun 2022
        • Research & Ideas

        In a Work-from-Anywhere World, How Remote Will Workers Go?

        hiring net, Choudhury points out. “There was a recent report that the diversity of [Twitter’s] workforce has gone up because of work-from-anywhere. If a company allows working from anywhere, then you can hire from anywhere,” he says. “You're no longer constrained to... View Details
        Keywords: by Kara Baskin
        • 2019
        • Article

        Go-Shops Revisited

        By: Guhan Subramanian and Annie Zhao
        A go-shop process turns the traditional M&A deal process on its head: rather than a pre-signing market canvass followed by a post-signing “no shop” period, a go-shop deal involves a limited pre-signing market check, followed by a post-signing “go shop” process to find... View Details
        Keywords: Go-shop Process; Mergers and Acquisitions; Negotiation Process; Negotiation Deal; Performance Effectiveness; Technological Innovation
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        • Research Summary

        Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

        Sociologists have long examined the interactive relationship between social structure, taste and power.  This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details
        • May 2012
        • Course Overview Note

        Managing Stakeholders with Corporate Social Responsibility

        By: Christopher Marquis and Laura Velez Villa
        This note articulates the ways in which strong stakeholder-company relationships developed through corporate social responsibility initiatives and other types of social strategies deliver bottom line benefits. The analysis follows stakeholder logic models connecting... View Details
        Keywords: Business And Society; Social Responsibility; Stakeholder Management; Government And Business; Philanthropy; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Revenue
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        • 2007
        • Working Paper

        Platform Envelopment

        By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
        Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
        Keywords: Digital Platforms; Market Entry and Exit; Network Effects
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        • 22 Nov 2004
        • Research & Ideas

        Side Effects: The Case of Propecia

        only 2.5 million had used Rogaine at that time, leaving a large market to be addressed. "My approach would be, 'If you have never tried [a hair replacement drug] before, here is your first step.'" But several speakers thought... View Details
        Keywords: by Sean Silverthorne; Health; Pharmaceutical
        • 2008
        • Working Paper

        Variation in Experience and Team Familiarity: Addressing the Knowledge Acquisition-Application Problem

        By: Robert S. Huckman and Bradley R. Staats
        Prior work in organizational learning has failed to find a consistent effect of variation in experience on performance. While some studies find a positive relationship between these two variables, others find no effect or even a negative relationship. In this paper, we... View Details
        Keywords: Experience and Expertise; Learning; Knowledge Acquisition; Knowledge Use and Leverage; Organizational Culture; Performance Improvement; Groups and Teams; Familiarity; India
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        • 2013
        • Chapter

        Behavioral Corporate Finance: A Current Survey

        By: Malcolm Baker and Jeffrey Wurgler
        We survey the theory and evidence of behavioral corporate finance, which generally takes one of two approaches. The market timing and catering approach views managerial financing and investment decisions as rational managerial responses to securities mispricing. The... View Details
        Keywords: Managerial Roles; Theory; Corporate Finance; Financial Management; Investment; Market Timing; Behavioral Finance; Prejudice and Bias; Economics; Forecasting and Prediction
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