Publications

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Program

The Business of Entertainment, Media, and Sports

enterprises Brand managers, promoters, investors, and others who are active in the entertainment industry Learning and Living at HBS When you participate in an Executive Education program on the HBS campus,... View Details

Keywords: Media & Entertainment; Media & Entertainment

April 2022 (Revised August 2022)
Case

Antler

By: Dennis Campbell and Iuliana Mogosanu

The case describes the founding, development, and scaling of Antler, an early-stage investment platform that invests in entrepreneurs pre-team and, in many cases, even pre-idea. The case explores the economics of venture capital investing at such an early stage and the... View Details

Keywords: Platform; Technology; Analytics; Venture Capital; Entrepreneurship; Information Technology; Expansion; Financial Services Industry

September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Biotechnology Industry; Germany

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.

Professor Reinhardt is interested in the relationships between market and nonmarket... View Details

Keywords: nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

less likely to switch from a program they have spent time customizing than they are to switch from one search engine to another. "In Web search, it's going to be really easy to always tab over to another search engine," he said.... View Details

Keywords: by Julie Jette

24 Feb 2021
Blog Post

My HBS Student Loan Story: Les Williams (MBA 2005)

MBA, you are likely thinking about what repayment might look like post-graduation. HBS graduates pursue careers in a variety of industries and positions around the world. With a median starting salary of $148,750, and median signing bonus... View Details

Web

Business Economics - Doctoral

Econometrics Economic History Economic Theory Economics of Organization Entrepreneurship Finance Industrial Organization International Economics Labor Economics Macroeconomics Political Economy Public Economics Organizational Economics... View Details

Program

Managing Health Care Delivery

compassionate care in a cost-effective and integrated manner—even in the face of rising expectations, shifting health policies, and constrained resources. This program is offered in collaboration with the HBS Health Care Initiative. Key... View Details

Keywords: Health Care; Health Care

September 1998 (Revised April 2002)
Case

ECM Group: Improving Global Marketing Productivity

Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details

Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry

Find at Harvard

Program

Risk Management for Corporate Leaders—Virtual

board. This program is designed to enable team members to actively participate in a comprehensive, immersive learning experience without removing key people for an extended time from all work-related... View Details

November 1990 (Revised May 1994)
Case

Microsoft Corp.: Office Business Unit

By: Marco Iansiti

Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details

Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry

Program

Strategy: Building and Sustaining Competitive Advantage

Attendance by multiple company representatives will foster teamwork and amplify the program's impact. Learning and Living at HBS When you participate in an Executive Education program on the HBS campus, you enter an View Details

August 2017
Supplement

CareMore Health System (B)

By: Robert S. Huckman and Brian W. Powers

This supplement to “CareMore Health System (A)” discusses the company's early experience introducing its managed Medicaid model in the Des Moines, Iowa, market. It also provides an update on the Memphis program discussed in the (A) case. View Details

Keywords: Health Care Delivery; Health Insurance; Medicare; Medicaid; Managed Care; Extensivist; Social Determinants Of Health; Health Care and Treatment; Insurance; Business Model; Growth and Development Strategy; Health Industry; United States

26 Jul 2022
Blog Post

Driving Change in Education-to-Employment

The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. This summer, we are... View Details

June 2012
Case

Siemens AG: Key Account Management

By: Thomas Steenburgh, Michael Ahearne and Elena Corsi

The key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been... View Details

Keywords: Key Account Management; Commercialization; Marketing; Marketing Management; Engineering; Marketing Strategy; Customer Relationship Management; Profit; Problems and Challenges; Electronics Industry; Electronics Industry; Europe

2013
Case

Advanced Leadership Pathways: Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia

By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

n 2011, Junko Yoda with Pam McCambridge launched CLinked, a venture aimed to reduce human trafficking of women and children for sexual exploitation. Since incorporation, they launched several different pilot programs in partnership with local non-governmental... View Details

Keywords: Social Enterprise; Crime and Corruption; Gender; Social Issues; Business and Community Relations; Leadership; Change Management; Public Administration Industry; Indonesia; Asia