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      • December 2008 (Revised February 2017)
      • Case

      Olam International

      By: David E. Bell and Mary Shelman
      In 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic... View Details
      Keywords: Financial Crisis; Trade; Growth and Development Strategy; Supply Chain; Expansion; Agriculture and Agribusiness Industry; Africa; Singapore
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      Bell, David E., and Mary Shelman. "Olam International." Harvard Business School Case 509-002, December 2008. (Revised February 2017.)
      • December 2008 (Revised January 2011)
      • Case

      Arcadia Biosciences: Seeds of Change

      By: Arthur A. Daemmrich, Forest L. Reinhardt and Mary Louise Shelman
      Arcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September 2008. The company... View Details
      Keywords: Business Startups; Entrepreneurship; Growth and Development Strategy; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China; India; California
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      Daemmrich, Arthur A., Forest L. Reinhardt, and Mary Louise Shelman. "Arcadia Biosciences: Seeds of Change." Harvard Business School Case 709-019, December 2008. (Revised January 2011.)
      • November – December 2008
      • Article

      Branded for Good

      By: John A. Quelch and Katherine Jocz
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      Quelch, John A., and Katherine Jocz. "Branded for Good." The American: A Magazine of Ideas 2, no. 6 (November–December 2008).
      • November – December 2008
      • Article

      For The Greater Goods

      By: John A. Quelch and Katherine E. Jocz
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      Quelch, John A., and Katherine E. Jocz. "For The Greater Goods." The American: A Magazine of Ideas 2, no. 6 (November–December 2008): 72–77.
      • November – December 2008
      • Article

      Holding a Mirror up to Marketing

      By: John A. Quelch and Katherine Jocz
      The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
      Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics
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      Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
      • 2008
      • Working Paper

      Modern Management: Good for the Environment or Just Hot Air?

      By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun
      We use an innovative methodology to measure management practices in over 300 manufacturing firms in the UK. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better... View Details
      Keywords: Energy Conservation; Management Practices and Processes; Performance Productivity; Environmental Sustainability; Pollutants; Manufacturing Industry; United Kingdom
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      Bloom, Nicholas, Christos Genakos, Ralf Martin, and Raffaella Sadun. "Modern Management: Good for the Environment or Just Hot Air?" NBER Working Paper Series, No. 14394, October 2008.
      • July 2008 (Revised September 2010)
      • Case

      Sony Ericsson WTA Tour (A)

      By: Jay W. Lorsch and Kaitlyn Simpson
      Larry Scott, the new CEO of the Women's Tennis Association, arrives amidst turmoil. Players and tournaments clash over opposing interests. As a result, the board members who represent them are equally divided and feel conflicted about their role. They aren't sure how... View Details
      Keywords: Corporate Governance; Governing and Advisory Boards; Leadership; Business and Stakeholder Relations; Conflict of Interests; Cooperation; Sports Industry
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      Lorsch, Jay W., and Kaitlyn Simpson. "Sony Ericsson WTA Tour (A)." Harvard Business School Case 409-018, July 2008. (Revised September 2010.)
      • July – August 2008
      • Article

      Should You Invest in the Long Tail?

      By: Anita Elberse
      The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
      Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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      Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
      • June 2008 (Revised April 2013)
      • Case

      Bernd Beetz: Creating the New Coty

      By: Geoffrey Jones and David Kiron
      Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details
      Keywords: Mergers and Acquisitions; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Corporate Strategy; Beauty and Cosmetics Industry; Germany; United States
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      Jones, Geoffrey, and David Kiron. "Bernd Beetz: Creating the New Coty." Harvard Business School Case 808-133, June 2008. (Revised April 2013.)
      • April 2008
      • Case

      Engstrom Auto Mirror Plant: Motivating in Good Times and Bad

      By: Michael Beer and Elizabeth Collins
      In May 2007, the Engstrom Auto Mirrors plant, a relatively small supplier based in Indiana, faces a crisis. The business was in the second year of a downturn. Sales had started to decline in 2005; a year later, plant manager Ron Bent had been forced to lay off more... View Details
      Keywords: Organizational Behavior; Human Resource Management; Incentives; Motivation; Manufacturing; Leadership; Change Management; Employees; Motivation and Incentives; Goals and Objectives; Manufacturing Industry; Indiana
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      Beer, Michael, and Elizabeth Collins. "Engstrom Auto Mirror Plant: Motivating in Good Times and Bad." Harvard Business School Brief Case 082-175, April 2008.
      • April 2008
      • Teaching Note

      Engstrom Auto Mirror Plant: Motivating in Good Times and Bad (Brief Case)

      By: Michael Beer and Elizabeth Collins
      Teaching note for case # 2175 View Details
      Keywords: Organizational Behavior; Human Resource Management; Incentives; Motivation; Manufacturing; Motivation and Incentives; Leadership; Change Management; Production; Organizations; Human Resources; Manufacturing Industry
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      Beer, Michael, and Elizabeth Collins. "Engstrom Auto Mirror Plant: Motivating in Good Times and Bad (Brief Case)." Harvard Business School Teaching Note 082-176, April 2008.
      • April 2008
      • Case

      Ophthalmic Consultants of Boston and Dr. Bradford J. Shingleton (2004)

      By: H. Kent Bowen and Marcelo Pancotto
      Dr. Bradford Shingleton has developed some of the highest quality eye surgery techniques in the industry. He involves his nurses and technicians in creating a surgical service that is constantly improving. The case has many details about how Dr. Shingleton works with... View Details
      Keywords: Health Care and Treatment; Independent Innovation and Invention; Service Operations; Performance Productivity; Practice; Problems and Challenges; Health Industry; Boston
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      Bowen, H. Kent, and Marcelo Pancotto. "Ophthalmic Consultants of Boston and Dr. Bradford J. Shingleton (2004)." Harvard Business School Case 608-151, April 2008.
      • 2008
      • Working Paper

      Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures

      By: Mikolaj Jan Piskorski and Nitin Nohria
      This paper develops an exchange-network perspective on corporate diversification and proposes two measures of corporate scope: structural closure and structural exposure. Structural closure focuses on exchanges of goods and services inside the firm... View Details
      Keywords: Mergers and Acquisitions; Market Transactions; Diversification; Boundaries; Valuation
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      Piskorski, Mikolaj Jan, and Nitin Nohria. "Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures." Harvard Business School Working Paper, No. 08-087, April 2008.
      • March 2008 (Revised September 2008)
      • Case

      FREEJ

      By: Joseph B. Lassiter III and Firas Alkhatib
      Mohammed Harib placed his phone on the desk in front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara... View Details
      Keywords: Animation Entertainment; Entrepreneurship; Emerging Markets; Opportunities; Entertainment and Recreation Industry; Arabian Peninsula; United Arab Emirates
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      Lassiter, Joseph B., III, and Firas Alkhatib. "FREEJ." Harvard Business School Case 808-121, March 2008. (Revised September 2008.)
      • March 2008 (Revised June 2009)
      • Case

      Actis: January 2008

      By: Felda Hardymon, Josh Lerner and Ann Leamon
      Paul Feltcher, the CEO of Actis, a leading private equity investor in emerging markets, is preparing for an executive retreat at which the management team will consider how best to position the firm for the future. Actis could move in a number of different directions... View Details
      Keywords: Business Model; Private Equity; Investment; Growth and Development Strategy; Management Teams; Emerging Markets; Organizational Change and Adaptation
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      Hardymon, Felda, Josh Lerner, and Ann Leamon. "Actis: January 2008." Harvard Business School Case 808-130, March 2008. (Revised June 2009.)
      • March 2008
      • Article

      What Have We Learned from Market Design?

      By: Alvin E. Roth
      This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details
      Keywords: Risk Management; Market Design; Market Participation; Market Transactions; Failure; Safety
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      Roth, Alvin E. "What Have We Learned from Market Design?" Economic Journal 118, no. 527 (March 2008): 285–310. (Hahn Lecture.)
      • November 2006
      • Article

      Find Your Sweet Spot

      By: Rob Markey, Gerard Du Toit and James Allen
      Charged with extending their unit’s product lines and boosting top-line growth over the next three years, product managers at one global consumer goods company wanted to identify the most attractive customer segments to target and how best to reach them. So they turned... View Details
      Keywords: Marketing Strategy; Customers; Segmentation
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      Markey, Rob, Gerard Du Toit, and James Allen. "Find Your Sweet Spot." Harvard Management Update 11, no. 11 (November 2006): 3–6.
      • Article

      Marketing, Much Like Democracy, Is Good For You (Yes, Really)

      By: John A. Quelch and Katherine E. Jocz
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      Quelch, John A., and Katherine E. Jocz. "Marketing, Much Like Democracy, Is Good For You (Yes, Really)." Advertising Age 79, no. 6 (February 11, 2008).
      • 2008
      • Book

      Managing Your Boss

      By: John J. Gabarro and John P. Kotter
      Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job—and thereby benefit not... View Details
      Keywords: Communication; Decision Making; Information Management; Managerial Roles; Negotiation Tactics; Performance Productivity; Personal Development and Career; Relationships; Personal Characteristics
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      Gabarro, John J., and John P. Kotter. Managing Your Boss. Paperback ed. Harvard Business Review Classics. Harvard Business School Press, 2008.
      • 2008
      • Working Paper

      Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?

      By: Jolie Mae Martin, Gregory M. Barron and Michael I. Norton
      In contrast to research which has conflated losses with negative experiences and gains with positive experiences, we argue that because reference points are set by memories of extremely good and bad experiences, most outcomes are seen as losses in positive domains and... View Details
      Keywords: Change; Experience and Expertise; Marketing; Research; Risk and Uncertainty; Loss; Perspective
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      Martin, Jolie Mae, Gregory M. Barron, and Michael I. Norton. "Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?" Harvard Business School Working Paper, No. 08-070, February 2008.
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