Food Production - Publications - Faculty & Research

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

product upon entry, however only a few biosimilars have been approved in the U.S. since 2015, thereby largely preserving biologics from competition. We analyze European markets, which have had biosimilar competition since 2006. Using our... View Details

Keywords: Sean Silverthorne

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's and put online. "A television set can't be digitized. A telephone can't... View Details

Keywords: by Michael Blanding

09 Jan 2019
Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

out the costs of leaving the EU, citizens have not heard a forward-looking plan on how the country could leverage EU membership more effectively in the future, if the country would decide to stay. The country needs to get on with taking steps to raise View Details

Keywords: by Michael Blanding

September 2005 (Revised January 2006)
Case

Yum! Brands, Inc: A Corporate Do-Over

By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman

Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details

Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Food and Beverage Industry

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The Upside to Large Competitors

By: Neeru Paharia, Anat Keinan and Jill Avery

Large companies are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit... View Details

Keywords: Brand Management; Competition; Marketing; Brands and Branding; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

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03 Oct 2006
First Look

First Look: October 3, 2006

consistently net importers of food products that are heavily supported by OECD governments. Using a cross-country regression framework we measure the overall impact of agricultural support policies in rich... View Details

Keywords: Sean Silverthorne

03 Jun 2015
What Do You Think?

Is the Time Right for Self-Management?

Martin when a long-term strategic plan was put in place that called for the company to distribute its products through more than 100,000 locations of various kinds. The 25-fold increase in the number of distribution points called for more... View Details

Keywords: by James Heskett; Retail

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

worldwide pharmaceuticals spending, according to Food and Drug Administration Commissioner Mark McClellan.) One problem, several panelists noted, is that European healthcare systems do not reimburse the high prices charged for new drugs,... View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

12 Sep 2011
Research & Ideas

The Untold Story of ‘Green’ Entrepreneurs

forefathers were primarily motivated by social concerns such as a desire to bring power to rural communities, increasing productivity of farmers, and raising living standards in developing areas. “A lot of the recent growth in green... View Details

Keywords: by Sean Silverthorne

07 Apr 2003
Research & Ideas

Three Steps for Crisis Prevention

company pressed forward with launches of GMO food products in Europe, giving far too little weight to the fact that Europeans were still reeling from the mad cow disease crisis, reports of... View Details

Keywords: by Michael D. Watkins & Max H. Bazerman

06 May 2002
Research & Ideas

Profits for Nonprofits: Earning Your Own Way

are." A for-profit enterprise has to cope not only within the nonprofit that backs it, but also within the world at large, said Toby Sherman, director of food service for Greyston Foundation. Greyston, a $13 million organization in... View Details

Keywords: by Martha Lagace

03 Feb 2016
Research & Ideas

The State of Customer Service Leadership

service sector? What role does it play in the US economy? Heskett: Leadership practices in the service sector deserve attention because this sector represents nearly 90 percent of employment and nearly 80 percent of gross domestic product... View Details

Keywords: by Jim Aisner; Retail

07 Oct 2013
Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

meaningful and economically sustainable," he says. Lassiter's Market-based Proposal His proposed market-based solution? "I think each energy source—oil, natural gas, wind, nuclear, solar, etc.—should have a market price based not only on its View Details

Keywords: by Carmen Nobel; Energy; Utilities

February 2011
Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor

We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

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15 Mar 2016
First Look

March 15, 2016

new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all... View Details

12 Jul 2016
First Look

July 12, 2016

credit constraints, and I find no imbalance in observable characteristics between treatment and control groups. These findings strongly suggest social safety nets have spillover benefits on the supply of firms. Download working paper:... View Details

Keywords: Sean Silverthorne

25 Aug 2015
First Look

First Look Tuesday

to examine the phenomena in the context of health. In particular, we examine how an individual's prior experiences and the experiences of those around them alter the operational decisions that the individual makes. We draw on an exogenous announcement of negative news... View Details

January 2023
Case

Kavnia Coffee

By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta and Jiyoon Han

Case on a coffee hardware startup where a series of experiments and pivots led founder to conclude that the venture was no longer viable. View Details

Keywords: Entrepreneurship; Operations; Business Startups; Failure; Business Exit or Shutdown; Consumer Products Industry; Consumer Products Industry; United States

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May 2020
Teaching Note

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details

Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Consumer Products Industry; United States

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April 2014
Case

Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America

By: Christopher Marquis and Zoe Yang

A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation.... View Details