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  • December 2015
  • Teaching Note

Nokia's Bridge Program (A) & (B)

By: Sandra J. Sucher and Susan J. Winterberg
This teaching note is designed to be used in conjunction with the cases "Nokia's Bridge Program: Redesigning Layoffs (A)," HBS No. 615-013, and "Nokia's Bridge Program: Outcome and Results (B)," HBS No. 615-014. Instructors could also assign "Layoffs: Effects on Key... View Details
Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Job Cuts and Outsourcing; Business Exit or Shutdown
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Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program (A) & (B)." Harvard Business School Teaching Note 316-114, December 2015.
  • January 2010
  • Article

Clusters of Entrepreneurship

By: Edward L. Glaeser, William R. Kerr and Giacomo A.M. Ponzetto
Employment growth is strongly predicted by smaller average establishment size, both across cities and across industries within cities, but there is little consensus on why this relationship exists. Traditional economic explanations emphasize factors that reduce entry... View Details
Keywords: Economic Growth; Entrepreneurship; Cost; Employment; Market Entry and Exit
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Glaeser, Edward L., William R. Kerr, and Giacomo A.M. Ponzetto. "Clusters of Entrepreneurship." Journal of Urban Economics 67, no. 1 (January 2010): 150–168.
  • January 1994 (Revised April 1995)
  • Case

Judo Economics

The early 1990s saw a new wave of start-ups in the U.S. airline business. One entrant, Kiwi International Air Lines, took to the skies in September 1992 with a strategy of attracting small-business travelers looking to save money but lacking the flexibility to book in... View Details
Keywords: Market Entry and Exit; Competitive Advantage; Business Startups; Air Transportation Industry; Financial Services Industry
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Brandenburger, Adam M., and Julia Kou. "Judo Economics." Harvard Business School Case 794-103, January 1994. (Revised April 1995.)
  • August 1989 (Revised November 1994)
  • Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
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Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

story—Intel's exit from the memory business—illustrates this point. When discussing what businesses Intel should be in, Andy Grove asked Gordon Moore what they would do if Intel were a company that they had just acquired. When Moore... View Details
Keywords: Martha Lagace
  • August 2024 (Revised November 2024)
  • Case

Commonwealth Fusion Systems: Born at Scale

By: Joshua Lev Krieger, Jim Matheson, Kyle Myers, Gunnar Trumbull and Richard Vietor
This case study chronicles the journey of Commonwealth Fusion Systems (CFS) on its ambitious mission to commercialize fusion energy and become the world’s leading provider of fusion power plants. Emerging from a “special arrangement” with MIT's Plasma Science and... View Details
Keywords: Nuclear Energy; Innovation; Entrepreneurship; Entrepreneurial Finance; Energy Generation; Commercialization; Science-Based Business; Technological Innovation; Market Entry and Exit; Energy Industry
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Krieger, Joshua Lev, Jim Matheson, Kyle Myers, Gunnar Trumbull, and Richard Vietor. "Commonwealth Fusion Systems: Born at Scale." Harvard Business School Case 825-061, August 2024. (Revised November 2024.)
  • March 2023
  • Case

Azenta Life Sciences: The Road to Transformation

By: Gary P. Pisano and Catherine Piner
When the Board brought Steve Schwartz in as President of Brooks Automation in 2010, they gave him a clear mission: strengthen the company’s core semiconductor equipment business and find a new industry to enter. Over the course of the next decade, Schwartz and the... View Details
Keywords: Transformation; Business and Shareholder Relations; Market Entry and Exit; Organizational Change and Adaptation; Segmentation; Technology Industry
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Pisano, Gary P., and Catherine Piner. "Azenta Life Sciences: The Road to Transformation." Harvard Business School Case 623-066, March 2023.
  • April 2021
  • Background Note

HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market

By: Elie Ofek, Olivier Toubia and Didier Toubia
Twenty five years after it was initially proposed, Clay Christensen’s theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term “disruptive innovation” is often used in ways and contexts... View Details
Keywords: Market Entry; New Product Management; Targeting; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Product; Management; Innovation Strategy; Technology
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Ofek, Elie, Olivier Toubia, and Didier Toubia. "HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market." Harvard Business School Background Note 521-104, April 2021.
  • December 2010 (Revised January 2013)
  • Case

Triple Point Technology

By: Richard S. Ruback and Royce Yudkoff
The founding CEO of Triple Point Technology, Peter Armstrong, was considering the sale of the company. The company specialized in providing its clients with software used for transaction processing and risk management in various commodity markets. Triple Point... View Details
Keywords: Business Exit or Shutdown; Private Equity; Financial Management; Negotiation Offer; Sales; Valuation
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Ruback, Richard S., and Royce Yudkoff. "Triple Point Technology." Harvard Business School Case 211-057, December 2010. (Revised January 2013.)
  • January 2008 (Revised October 2015)
  • Case

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong
After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details
Keywords: Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan
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Kirby, William C., Michael Shih-Ta Chen, and Keith Wong. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy." Harvard Business School Case 308-057, January 2008. (Revised October 2015.)
  • September 2007
  • Supplement

Ravi Venkatesan, Chairman, Microsoft India

By: Tarun Khanna and Krishna G. Palepu
Ravi Venkatesan, chairman of Microsoft India, discusses market entry, localization, and intellectual property rights in emerging markets. View Details
Keywords: Multinational Firms and Management; Intellectual Property; Emerging Markets; Market Entry and Exit; Information Technology Industry; India
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Khanna, Tarun, and Krishna G. Palepu. "Ravi Venkatesan, Chairman, Microsoft India." Harvard Business School Video Supplement 708-804, September 2007.
  • August 1993 (Revised April 1998)
  • Case

Filene's Basement

By: David E. Bell and Dinny Starr
Filene's Basement is in the process of deciding where, and if, to locate two new stores in its new Chicago area of operations. The existing Chicago area stores have been performing well, however, management is concerned with over saturation of the market. At the time... View Details
Keywords: Forecasting and Prediction; Growth Management; Marketing Strategy; Market Entry and Exit; Business Processes
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Bell, David E., and Dinny Starr. "Filene's Basement." Harvard Business School Case 594-018, August 1993. (Revised April 1998.)
  • December 1986 (Revised November 1989)
  • Case

Hewlett-Packard: Manufacturing Productivity Division (A)

By: Benson P. Shapiro and Lawrence B. Levine
In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details
Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry
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Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)
  • August 2012 (Revised November 2012)
  • Case

Viterra

By: Ray A. Goldberg and Matthew Preble
As Mayo Schmidt's tenure as CEO of the Canadian-based agribusiness Viterra wound down before its sale to the Swiss-based commodity company Glencore, he reflected on his tenure, which had seen the firm grow from a Canadian-focused agricultural cooperative to an... View Details
Keywords: Change Management; Vision; Strategy And Execution; Growth Strategy; Organizational Change And Transformation; International Business; Farm Cooperatives; Agribusiness; Leading Change; Growth and Development Strategy; Market Entry and Exit; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Canada; Australia; Asia; North America; Europe
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Goldberg, Ray A., and Matthew Preble. "Viterra." Harvard Business School Case 913-401, August 2012. (Revised November 2012.)
  • September 1990 (Revised June 1991)
  • Case

Otis Elevator Co.: China Joint Venture (A)

By: Michael Y. Yoshino
Examines Otis's market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D). View Details
Keywords: Joint Ventures; Developing Countries and Economies; Global Strategy; Market Entry and Exit; Construction Industry; Manufacturing Industry; China
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Yoshino, Michael Y. "Otis Elevator Co.: China Joint Venture (A)." Harvard Business School Case 391-062, September 1990. (Revised June 1991.)
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

of capital, causing them to shrink and possibly exit the market. The strategy was used by Sun Microsystems in the 1980s and Dell Computer in the 1990s. Download the paper: http://www.hbs.edu/research/pdf/10-063.pdf The Determinants of... View Details
Keywords: Martha Lagace
  • January 1978 (Revised February 1983)
  • Case

Polaroid-Kodak (B1)

By: Michael E. Porter
Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry
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Porter, Michael E. "Polaroid-Kodak (B1)." Harvard Business School Case 378-173, January 1978. (Revised February 1983.)
  • April 1993 (Revised June 1998)
  • Case

Time Inc.'s Entry into the Entertainment Industry (A)

Richard Munro, Time Inc.'s chairman and CEO, must respond to a hostile tender offer from Paramount Communications. Paramount conditioned its bid on cancellation of Time's plans to merge with Warner Communications. Several months before the hostile Paramount bid, Time... View Details
Keywords: Business or Company Management; Market Entry and Exit; Mergers and Acquisitions; Global Strategy; Entertainment and Recreation Industry; United States
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Meulbroek, Lisa K. "Time Inc.'s Entry into the Entertainment Industry (A)." Harvard Business School Case 293-117, April 1993. (Revised June 1998.)
  • 23 Mar 2020
  • News

Signal Boost

that women and children would be hurt in traffic by exiting from the left side. Lara, then a manager of product strategy for Chrysler and the mother of an infant daughter, spoke up. “First of all, we park in parking lots, not traffic.... View Details
  • 15 Jun 2010
  • First Look

First Look: June 15

telephoned Fed officials and declared he would invoke the MAC clause to exit the deal unless Fed officials provided government financial assistance. Fed officials instructed Lewis to "stand down" and not to invoke the MAC... View Details
Keywords: Martha Lagace
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