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  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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  • May–June 2015
  • Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur
Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details
Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States
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  • February 2012
  • Article

Management Practices across Firms and Countries

By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing American, Japanese, and German firms are the best... View Details
Keywords: Management Practices and Processes; Competency and Skills; Governing Rules, Regulations, and Reforms; Organizations; Developing Countries and Economies; Economic Sectors; Performance; Business and Shareholder Relations; Private Equity; Multinational Firms and Management; United States; Germany; Japan; China; India
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  • 2011
  • Working Paper

Management Practices Across Firms and Countries

By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing, American, Japanese, and German firms are the best... View Details
Keywords: Management Practices and Processes; Business Ventures; Public Sector; Private Sector; Country; Performance; Motivation and Incentives
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  • Article

Power Imbalance, Mutual Dependence and Constraint Absorption: A Closer Look at Resource Dependence Theory

By: Tiziana Casciaro and Mikolaj Jan Piskorski
Despite ubiquitous references to Pfeffer and Salancik's classic volume, The External Control of Organizations, resource dependence theory is more of an appealing metaphor than a foundation for testable empirical research. We argue that several ambiguities in the... View Details
Keywords: Power and Influence; Theory
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  • winter 2003
  • Article

Massively Categorical Variables: Revealing the Information in Zip Codes

We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details
Keywords: Strategy; Analytics and Data Science; Behavior; Marketing; Standards; Finance
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  • Web

Accounting & Management - Faculty & Research

Resilience ; Innovation ; Organizational Transformations ; AI and Machine Learning ; Digital Strategy ; Digital Transformation ; Family Business ; Family Ownership ; Climate Change ; Transformation ; Crisis Management ; Industrial Products Industry ; View Details
  • Research Summary

Overview

By: Mattias E. Fibiger
Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
  • June 2024
  • Article

Defining Who You Are by Whom You Serve? Strategies for Prosocial–Professional Identity Integration with Clients

By: Lakshmi Ramarajan and Julie Yen
Many professionals want to both achieve professional success and contribute to society. Yet, in some professional contexts, these aims are in tension because serving elite clients is considered the pinnacle of professional success, but professionals themselves may view... View Details
Keywords: Identity; Experience and Expertise; Corporate Social Responsibility and Impact; Behavior; Social Entrepreneurship
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  • 2024
  • Working Paper

Trade Policy in the Shadow of Conflict: The Case of Dual-use Goods

By: Maxim Alekseev and Xinyue Lin
Policymakers increasingly use trade instruments to address national security concerns. This paper studies optimal policy for dual-use goods, items with both military and civilian applications. We begin by documenting that regulation and trade flows of dual-use goods... View Details
Keywords: Policy; National Security; Trade; Taxation; Financial Instruments; Macroeconomics
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  • 2025
  • Article

Statistical Inference for Heterogeneous Treatment Effects Discovered by Generic Machine Learning in Randomized Experiments

By: Kosuke Imai and Michael Lingzhi Li
Researchers are increasingly turning to machine learning (ML) algorithms to investigate causal heterogeneity in randomized experiments. Despite their promise, ML algorithms may fail to accurately ascertain heterogeneous treatment effects under practical settings with... View Details
Keywords: AI and Machine Learning; Mathematical Methods; Analytics and Data Science
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  • March 2024 (Revised April 2024)
  • Supplement

From "BIG" Ideas to Sustainable Impact at ICL Group (B)

By: Linda A. Hill and Lydia Begag
In August 2023, Raviv Zoller, CEO of ICL Group, discussed his upcoming business trip to St. Louis with Eduard Croitoru, VP of ICL Corporate Initiatives, to commemorate the construction of ICL's new $400 million advanced manufacturing facility. In preparation for the... View Details
Keywords: Change Management; Agribusiness; Accounting; Communication; Renewable Energy; Chemicals; Machinery and Machining; Metals and Minerals; Mining; Social Entrepreneurship; Corporate Entrepreneurship; Values and Beliefs; Environmental Sustainability; Natural Resources; Globalization; Information Technology; Collaborative Innovation and Invention; Leadership; Organizational Culture; Personal Development and Career; Partners and Partnerships; Manufacturing Industry; Agriculture and Agribusiness Industry; Chemical Industry; Battery Industry; Israel; United States; China
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  • August 2020 (Revised November 2024)
  • Case

NextView Ventures

By: Jo Tango and Nori Gerardo Lietz
David Beisel, Rob Go, and Lee Hower are non-partners at different-and-established venture capital (VC) firms. They decide to leave their positions to start a new seed-stage VC firm. The case covers the genesis of the firm, the formulation of its strategy and... View Details
Keywords: Entrepreneurship; Venture Capital; Business Startups; Strategy
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  • Article

An Integrated Decision-Making Approach for Improving European Air Traffic Management

By: Yael Grushka-Cockayne, Bert De Reyck and Zeger Degraeve
We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will... View Details
Keywords: Decision Making; Framework; Operations; Performance Improvement; Government Administration; Air Transportation Industry; Europe
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  • December 2017
  • Article

Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions

By: Lakshmi Ramarajan, Nancy Rothbard and Steffanie Wilk
Across multiple studies, we examine how identity conflict and enhancement within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking,... View Details
Keywords: Identity; Interpersonal Communication; Sales; Performance
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  • December 2014
  • Article

Private Equity, Jobs, and Productivity

By: Steven J. Davis, John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner and Javier Miranda
Private equity critics claim that leveraged buyouts bring huge job losses. To investigate this claim, we construct and analyze a new dataset that covers U.S. private equity transactions from 1980 to 2005. We track 3,200 target firms and their 150,000 establishments... View Details
Keywords: Private Equity; Leveraged Buyouts; Performance Productivity; Jobs and Positions; United States
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    Sustainability in the Boardroom

    More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms, consistently ranking at the bottom of some two dozen possible priorities. Many years ago labor conditions... View Details

    • Research Summary

    Optimal Reserve Management and Sovereign Debt (with Fabio Kanczuk)

    By: Laura Alfaro
    Most models currently used to determine optimal foreign reserve holdings take the level of international debt as given. Some of the implications of this analysis, however, may not be generalized once one considers the joint decision to hold debt and reserves by a... View Details
    • Article

    Towards Robust and Reliable Algorithmic Recourse

    By: Sohini Upadhyay, Shalmali Joshi and Himabindu Lakkaraju
    As predictive models are increasingly being deployed in high-stakes decision making (e.g., loan approvals), there has been growing interest in post-hoc techniques which provide recourse to affected individuals. These techniques generate recourses under the assumption... View Details
    Keywords: Machine Learning Models; Algorithmic Recourse; Decision Making; Forecasting and Prediction
    Related
    • 2014
    • Teaching Note

    Bluestar's Acquisition of Adisseo (B) (TN)

    By: F. Warren McFarlan, Donghong Li and Lei Li
    This case describes the post-M&A integration of Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company) until 2013. Adisseo was mainly engaged in production of methionine, a feed additive, while China had no methionine... View Details
    Keywords: Internationalization; Mergers ＆ Acquisitions; Postmerger Integration; Strategy; China; France; Chemicals; China; France
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