Commercialization - Publications - Faculty & Research - Harvard Business School

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October 2003 (Revised January 2005)
Case

Shared Decision Making

By: Richard M.J. Bohmer, Karen Sepucha and Laura Feldman

The Foundation for Informed Medical Decision-Making has created an interactive videodisc system that provides patients with customized support regarding medical treatment or screening decisions when they face a choice between two equally effective courses of action.... View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Health Care and Treatment; Innovation Strategy; Technological Innovation; Product Marketing; Distribution Channels; Production; Partners and Partnerships; Research and Development; Information Technology

December 2000 (Revised April 2006)
Case

Promise (A): Building a Consumer Finance Company in Japan

Describes Promise, the third-largest consumer finance company in Japan. Promise was created in 1963 by an entrepreneur and has grown rapidly, especially in the 1990s when commercial banks struggled. Promise's core business consists of providing unsecured loans of up to... View Details

Keywords: Capital Structure; Entrepreneurship; Financial Institutions; Financial Services Industry; Japan

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Video

Introducing the Kraft Precision Medicine Accelerator at Harvard Business School

May 2020 (Revised July 2022)
Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland

Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America

September 2017 (Revised April 2022)
Case

Tempur Sealy International (A)

By: Benjamin C. Esty and Lauren G. Pickle

This case explores the long-term relationship between Tempur Sealy (TPX, a mattress manufacturer) and Mattress Firm (MFRM, a bedding retailer and TPX's largest customer). For almost 20 years, the firms enjoyed a mutually beneficial and commercially prosperous... View Details

April 2014
Teaching Plan

Beidahuang

By: Ray A. Goldberg and David Lane

This teaching plan is designed to support the teaching of Beidahuang, HBS No. 914-412, rev. March 2014. Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's food security and in pursuit of... View Details

Keywords: Agribusiness; Sourcing; Beidahuang; S; Plant-Based Agribusiness; Supply Chain Management; Trade; Agriculture and Agribusiness Industry; Brazil; China

March 2012
Article

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details

Keywords: Corporate Disclosure; Online Advertising; Measurement and Metrics; Internet; Search Technology; Education; Labels

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September 2011
Case

China Development Bank

By: Li Jin, Matthew Preble and Aldo Sesia

In May 2011, Chairman Chen Yuan of the China Development Bank (CDB) was thinking back on CDB's financing of a major project between Petroleo Brasileiro SA (Petrobras), Brazil's state-owned oil and gas producer and China Petroleum & Chemical Corporation (Sinopec), one... View Details

Keywords: International Finance; Emerging Markets; Energy Sources; Banks and Banking; Energy Industry; Brazil; China

July 2007 (Revised May 2008)
Case

Central Bank: The ChexSystemsSM QualiFile® Decision

By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Peter Tufano and Emily McClintock

The "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking... View Details

Keywords: Central Banking; Knowledge Management; Customer Satisfaction; Risk Management; Risk and Uncertainty; Decision Making; Banking Industry; United States

17 Jun 2015
News

High Yield On Main Street: Investors Earn 12% Lending To Small Business, When Banks Won't

18 Jun 2021
News

Who do we invent for? Patents by women focus more on women’s health, but few women get to invent

September 2002 (Revised March 2006)
Case

Environmental Power Corporation: Changing Manure Into Gold?

By: Ray A. Goldberg and Laure Mougeot Stroock

In 2002, Environmental Power Corp. (EPC), a small company developing renewable energy projects, was attempting to commercialize its "digester," a facility that extracted methane from manure, reduced manure's environmental impact, and generated electricity. The company... View Details

Keywords: Commercialization; Energy Generation; Renewable Energy; Environmental Sustainability; Investment; Projects; Wastes and Waste Processing; Corporate Finance; Business and Government Relations; Energy Industry

2009
Working Paper

It Is Okay for Artists to Make Money...No, Really, It's Okay

In this paper, we examine the apparent conflict between artistic and commercial objectives within creative companies, taking as our point of departure a particularly energetic debate during a symposium at the 2007 Academy of Management meetings. We surface the... View Details

Keywords: Arts; Commercialization; Creativity

08 Oct 2013
First Look

First Look: October 8

or times of high uncertainty. Finally, we show that ignoring the dynamics of expected returns can produce large valuation errors. Download working paper: http://ssrn.com/abstract=2182628 How Major League Baseball Clubs Have Commercialized... View Details

Keywords: Sean Silverthorne

2016
Working Paper

Are 'Better' Ideas More Likely to Succeed? An Empirical Analysis of Startup Evaluation

By: Erin L. Scott, Pian Shu and Roman M. Lubynsky

This paper studies the uncertainty associated with screening early stage ventures. Using data on 652 ventures in high-growth industries, we examine whether experienced entrepreneurs, executives, and investors can predict the outcomes of early stage ventures by reading... View Details

Keywords: Commercialization; Entrepreneurship; Business Startups

December 2017
Case

International Institute of Tropical Agriculture

By: Jose B. Alvarez and Sarah Mehta

It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details

Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria

July 2009 (Revised June 2011)
Case

Dharavi: Developing Asia's Largest Slum (A)

By: Lakshmi Iyer, John D. Macomber and Namrata Arora

Maharashtra state is accepting bids to redevelop Dharavi, the largest slum in Asia. A real estate developer assesses the risks and tenders a bid. The bid conditions include providing new free housing to tens of thousands of slum dwellers, which is anticipated to be... View Details

Keywords: Risk Management; Development Economics; Housing; Urban Development; Emerging Markets; Social Issues; Business and Government Relations; Real Estate Industry; Mumbai

December 2006 (Revised January 2008)
Case

ViaGen: Revolutionizing the Livestock Industry

By: David E. Bell, Reed Martin and Mary L. Shelman

ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality meat, healthier animals, and more efficient production. Since 2003, the firm... View Details

Keywords: Animal-Based Agribusiness; Business Plan; Governing Rules, Regulations, and Reforms; Marketing Communications; Industry Structures; Business and Government Relations; Genetics; Commercialization; Agriculture and Agribusiness Industry; Biotechnology Industry

June 2024
Case

Vinalhaven: The Downtown Project

By: Richard S. Ruback, Matthew Preble, Ruth Page and Dave Habeeb

Vinalhaven is an island community located approximately 12 miles off the coast of Maine. The island has a year-round population of about 1,300 people as of 2022, with an additional 3,000 people who reside on the island in the summer months. The two largest industries... View Details

Keywords: Climate Change; Environmental Regulation; Environmental Sustainability; Natural Resources; Natural Environment; Weather; Sustainable Cities; Forecasting and Prediction; Construction; Property; Infrastructure; Capital Budgeting; Projects; Project Finance; Negotiation; United States; Maine

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

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