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November 2016
Case

Anthony Starks at InSiL Therapeutics (A)

By: Gary Pisano and Vicki Sato

When Bruce Wayne hired Anthony Starks, he thought he had hit a home run by getting the most brilliant and passionate scientist-leader in the field to be his CSO. But a few months in, Wayne and Starks begin to clash over crucial forward-looking decisions about the... View Details

Keywords: Biotech; Silicon; Managing Innovation; Management Challenges; Managing People; Managing Organization; R＆D; R＆D Project Management; Platform; Venture Capital; Drug Discovery; management; Biotechnology Industry; California

June 2015 (Revised August 2016)
Case

Qualcomm Inc., 2009-2015

By: David B. Yoffie

In the years after 2009, Qualcomm navigated the wireless industry's transition from 3G to 4G, retaining its technological leadership and experiencing dramatic growth in revenue and profit. In March 2014, Qualcomm appointed a new CEO, Steve Mollenkopf, who had to... View Details

Keywords: Communication Technologies; Technology; Wireless Technologies; Mobile and Wireless Technology; Strategy; Communication Technology; Competitive Strategy; Change Management; Electronics Industry; Telecommunications Industry; California

October 2012
Case

Dispensers of California, Inc.

By: David A. Wilson and David Hawkins

An investor seeking capital must prepare projected financial statements for a new business. View Details

Keywords: Financial Statement Preparation; Accounting Process; Forecasting and Prediction; Investment; Financial Statements; Business Startups; Capital; California

August 2012 (Revised October 2015)
Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind

Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details

Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California

July 2011 (Revised January 2012)
Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld

Teaching Note for 512021. View Details

Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

February 2011
Case

Chegg: Textbook Rental Takes Flight

By: Thomas R. Eisenmann, William A. Sahlman and Evan W. Richardson

In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook... View Details

Keywords: Change Management; Higher Education; Entrepreneurship; Books; Growth and Development Strategy; Growth Management; Service Operations; Renting or Rental; Online Technology; Education Industry; Service Industry; California

2010
Working Paper

Agglomerative Forces and Cluster Shapes

By: William R. Kerr and Scott Duke Kominers

We model spatial clusters of similar firms. Our model highlights how agglomerative forces lead to localized, individual connections among firms, while interaction costs generate a defined distance over which attraction forces operate. Overlapping firm interactions... View Details

Keywords: Entrepreneurship; Geographic Location; Patents; Labor; Industry Clusters; Industry Structures; Relationships; Competitive Advantage; Technology Industry; California

May 2010
Teaching Note

Stanford Graduate School of Business (TN)

By: Srikant M. Datar and David A. Garvin

Teaching Note for [308010]. View Details

Keywords: Education Industry; California

March 2010 (Revised January 2011)
Case

Carrot or Stick? Getting Paid for Innovation at Tessera Technologies

By: Willy C. Shih

Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into... View Details

Keywords: Business Model; Innovation Strategy; Patents; Courts and Trials; Rights; Mobile Technology; Semiconductor Industry; California

November 1999
Case

Reshaping Apple Computer's Destiny 1992 (Abridged)

By: Clayton M. Christensen and Tara Donovan

Examines John Sculley's management approach toward transforming Apple Computer during the personal computer industry crisis in 1992. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system... View Details

Keywords: Transformation; Crisis Management; Management Analysis, Tools, and Techniques; Management Style; Management Systems; Management Teams; Computer Industry; California

2001
Book

TechVenture: New Rules on Value and Profit from Silicon Valley

By: Mohanbir S. Sawhney, Ranjay Gulati and Anthony Paoni

Keywords: Information Technology; Business Ventures; Governing Rules, Regulations, and Reforms; Value; Profit; California

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June 2002
Case

Vans: Skating on Air

By: Youngme E. Moon and David Kiron

Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details

Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California

January 2002 (Revised March 2002)
Case

Virtualis Systems (Condensed)

By: Michael J. Roberts and Jay O. Light

Focuses on a graduating HBS MBA who has been working part-time with a Web-hosting firm in California. Discusses the question of which of several "business models" make the most sense for the company to pursue. View Details

Keywords: Entrepreneurship; Business Model; Management Analysis, Tools, and Techniques; Growth and Development Strategy; Business Strategy; Cost vs Benefits; SWOT Analysis; Management Practices and Processes; Web Services Industry; California

April 2001 (Revised July 2001)
Case

Zaplet, Inc.

By: Dorothy A. Leonard and Brian DeLacey

Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California

April 1998 (Revised July 1999)
Case

Randy Komisar: Virtual CEO

Randy Komisar serves as "virtual CEO" to numerous hi-tech start-ups in Silicon Valley. Explores Randy's role, his perspective on general management, and a choice between two opportunities in which he is considering investing his time. View Details

Keywords: Technology; Business or Company Management; Leadership; Business Startups; Management Teams; Technology Industry; California

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October 1997 (Revised September 2000)
Case

Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly

By: Michael A. Wheeler and Georgia Levenson

Walt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park. View Details

Keywords: Negotiation Types; Negotiation Tactics; Acquisition; Tourism Industry; Entertainment and Recreation Industry; California

May 1991
Teaching Note

Macy's California, Teaching Note

By: Walter J. Salmon

Keywords: Retail Industry; California

July 1993
Teaching Note

Reshaping Apple Computer's Destiny 1992 TN

By: David B. Yoffie

Teaching Note for (9-393-011). View Details

Keywords: Computer Industry; California

September 1992 (Revised January 1994)
Case

Reshaping Apple Computer's Destiny 1992

By: David B. Yoffie and Johanna M. Hurstak

Examines John Sculley's approach toward transforming Apple Computer. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system inside Apple. View Details

Keywords: Management Style; Transformation; Management Teams; Management Systems; Computer Industry; California

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August 1978 (Revised May 1993)
Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry; California

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