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Show Results For
- All HBS Web
(31,961)
- People (86)
- News (11,088)
- Research (13,812)
- Events (154)
- Multimedia (1,396)
- Faculty Publications (10,993)
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How (Not) to Complain
By: John A. Quelch
Quelch, John A. "How (Not) to Complain." Harvard Business Online—Marketing Know:How (blog). September 17, 2009. https://hbr.org/2009/09/how-not-to-complain.
- Research Summary
Game Theory for Business Strategy
Game theory--the mathematical study of strategic interactions--came of age, in a sense, when three of the field's pioneers were awarded the Nobel Prize in Economics in 1994. Yet despite the development of the theory and the widespread use of game-theoretic jargon in... View Details
- 13 Aug 2014
- News
NFIB: Small Business Sector Unable to 'Pull its Weight'
- Web
About - Business History
Horizons Re: Melanie Sheehan BHI's Postdoctoral Fellowship in Business History offered me an incredible opportunity to learn and grow as a business historian. I arrived at HBS... View Details
- 08 Jul 2011
- News
Harvard Business School Evolves
- 31 Jul 2017
- News
It’s Hard to Fix the Family Business Without Offending the Family
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
central role in a variety of corporate settings ranging from strategy and marketing to finance and human resources. Behavioral economics provides frameworks for knowing where and how View Details
Keywords: by Dina Gerdeman
Building small business utopia: how artificial intelligence and Big Data can increase small business success
Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
- 01 Feb 2018
- News
Black Business Leaders Series: Oprah’s Path to Authentic Leadership
- June 2023
- Case
The Business of Campaigns
By: Vincent Pons and Mel Martin
In 2022, the U.S. Congress examined the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act, the latest in a long series of campaign finance reforms. According to its authors, the law would be the “most consequential overhaul of federal... View Details
Keywords: Political Elections; Government Legislation; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States
Pons, Vincent, and Mel Martin. "The Business of Campaigns." Harvard Business School Case 723-039, June 2023.
- 17 Feb 2015
- News
Oil Plunge Sends Energy Workers Back to Business School
- June 2004 (Revised September 2006)
- Case
Business Intelligence Software at SYSCO
The large food service company SYSCO has decided to purchase business intelligence (BI) software, a technology intended to provide superior monitoring and analysis capabilities. Twila Day, assistant vice president of technology and applications, is in charge of the BI... View Details
Keywords: Change Management; Information Technology; Applications and Software; Decision Making; Management Systems; Distribution Industry; Food and Beverage Industry
McAfee, Andrew P., and Alison Berkley Wagonfeld. "Business Intelligence Software at SYSCO." Harvard Business School Case 604-080, June 2004. (Revised September 2006.)
- 05 Jul 2006
- Working Paper Summaries
Bringing History into International Business
- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
solitary pursuit of writing, not jockeying for advancement in a business organization. Even so, according to HBS professor Teresa Amabile, a good look at Irving's life to date... View Details
Keywords: by Mallory Stark & Martha Lagace
- 21 May 2015
- News
Rebuilding America starts with businesses
- 24 Sep 2014
- News