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  • 26 Feb 2013
  • First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details
Keywords: Sean Silverthorne
  • 12 Jun 2014
  • News

The First Five Years: Minal Mehta (MBA 2011)

meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness brand on... View Details
Keywords: fitness; Arts, Entertainment
  • 29 Nov 2017
  • News

Inbox: From Das’s Desk

address the other two Ws–work and wisdom–and an evolving vision of alumni engagement. By raising your hand as a volunteer, you are strengthening the HBS brand by embodying the pay-it-forward spirit—whether to current and future students... View Details
Keywords: Das Narayandas
  • 01 Dec 2013
  • News

Faculty Books

power and shale gas are on the right side of the fight against climate change, and why markets have a better shot at winning the fight than governments do. Earnings Calls That Get Lost in Translation Clear communication is critical for a... View Details
  • 01 Apr 2002
  • News

Career Transitions, Continuing Education Focus of Washington, D.C., Club

led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 31 Jan 2023
  • News

Female Founders' Dilemmas; UK Tech Startups

Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
  • 14 Feb 2017
  • Blog Post

Why I Love My Job: Leticia Tavares On Marriott's Management Acceleration Program

Annual Atlanta Community Food Bank Big Dish, as a restaurant manager, as a housekeeper, as a server, and have spent time learning Marriott’s sales processes in our Southeast sales office. My next role will be in Human Resources at the... View Details
  • Profile

Matt Thurmond

class, you see a specific business situation; you have to apply a multitude of theories and ideas to come to a decision, an action. For me, it means creating a habit of informed decision-making. And it develops my communication skills.... View Details
  • 19 Jan 2017
  • News

Finding Purpose in Profit

redefine the meaning of success in business. B Lab’s mission is to assemble a global community of Certified B Corporations, which are companies that meet certain prescribed standards of social and environmental performance, public... View Details
Keywords: Robert S. Benchley; B corporations
  • 26 May 2016
  • News

W. James McNerney Jr., MBA 1975

Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details
Keywords: Susan Young; Air Transportation; Transportation
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

and decide which growth opportunity was the better choice. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818004 Harvard Business School Case 518-036 Bose Corporation: Communication Strategy for Challenging Apple's Beats by... View Details
Keywords: Dina Gerdeman
  • December 2018 (Revised May 2019)
  • Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
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  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
Related
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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  • 01 Sep 2014
  • News

All For One

community culture that could produce an innovative, coherent brand image. One of the strongest ideas that emerged from the labs was a desire to focus VW’s existing sustainability initiatives into a marketing... View Details
Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

the Market's advisory council, for example, looks into the aforementioned concept of loyalty. Implications for marketing, according to the results, include the following: "Embody in brand communications the... View Details
Keywords: by Martha Lagace
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific customer feedback and measures. Business support units to suppliers... View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • Web

Podcast - HBS Online

associate dean for HBS Online and Executive Education, joins host Chris Linnane to uncover how financial statements communicate the essentials of business and why accounting is a universal language connecting companies of all sizes. Nancy... View Details
  • 15 Dec 2024
  • News

Back at the Ranch

The summer training program at Bear Hug Cattle Company starts truly at square one. “The first day is about teaching the guys how to just be out here and not die,” says lead instructor Zach Aguilar, gazing out from under his broad-brimmed hat to the grassy rangelands of... View Details
Keywords: Jen McFarland Flint; photos by Adler and Vance Jacobs; Animal Production and Aquaculture; Agriculture
  • 01 Mar 2015
  • News

Providing an Environment for Ideas to Grow

Communicating the Language of Business Across Borders Tsedal Neeley My intellectual agenda is ambitious and somewhat risky,” says Associate Professor and Marvin Bower Fellow Tsedal Neeley. “I truly believe that HBS is one of the few... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services