Publications

November 2022
Case

Chêne Bleu: Caught in the Trade Tariff Crossfire

By: Dante Roscini, Elena Corsi and Daniela Beyersdorfer

A French wine estate faced a 25% tariff on its U.S. exports following a multi-decade-long EU-U.S. trade dispute in the aerospace industry. View Details

Keywords: Trade; Globalized Markets and Industries; Business Startups; Business Strategy; Expansion; Family Business; Distribution; Agribusiness; Taxation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France; United States; Europe

April 1973 (Revised April 1983)
Case

Mirassou Vineyards (A)

Examines the decision by Mirassou to test a mechanical grape harvester that requires a major change in growing methods and operations. The machine is unproven and the investor has asked this vineyard to test it for him and commit to use it. View Details

Keywords: Technology; Organizational Change and Adaptation; Production; Agriculture and Agribusiness Industry

December 2011 (Revised October 2015)
Case

Fonterra

By: David E. Bell and Mary Shelman

In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. View Details

Keywords: Organizational Change and Adaptation; Product Positioning; Emerging Markets; Agriculture and Agribusiness Industry; Asia

November 1997
Case

Case Corporation

By: Ray A. Goldberg and Tom Clay

A successful turnaround global farm machinery company is attempting to redefine its role in the global food system and develop a strategic plan for the company. View Details

Keywords: Change; Machinery and Machining; Global Strategy; Growth and Development; Strategic Planning; Agriculture and Agribusiness Industry

October 2012
Supplement

Aqua Bounty Courseware

By: Lucy White and Steve Burn-Murdoch

Valuation of a pre-revenue biotech company at IPO using probability trees and real option techniques. Company is based in Massachusetts and lists in London on AIM. Products are genetically-modified fast-growing salmon for fish farmers and disease-prevention drugs and... View Details

Keywords: IPO; Valuation; Real Options; Decision Tree; Biotech; Genetically Modified; Salmon; Entrepreneurship; Finance; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; North and Central America; Europe; South America

03 Mar 2014
HBS Case

Decommoditizing the Canned Tomato

in the canned goods aisle of a stateside supermarket? That's one of the questions Mary L. Shelman, director of Harvard Business School's Agribusiness Program, explores in the case study Mutti S.p.a., coauthored with colleagues Senior... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness; Agriculture & Agribusiness; Agriculture & Agribusiness

December 2022 (Revised July 2023)
Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred

Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

February 1991 (Revised March 1995)
Case

Alantar, Inc.

By: Jay W. Lorsch

The CEO and chairman of Alantar, Inc. is confronted with the problem of how to create a more effective board of directors and also how to provide for his own successor. View Details

Keywords: Governing and Advisory Boards; Management Succession; Agriculture and Agribusiness Industry; Ecuador

December 2017
Case

Mondelēz International

By: David Bell, Kerry Herman and Amram Migdal

Mondelēz International is a packaged foods company competing primarily in “snacks” around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelēz CEO, Irene Rosenfeld, created Mondelēz and how she positioned it as a growth company at a time... View Details

Keywords: Agribusiness; Food; Growth and Development Strategy; Food and Beverage Industry; Europe; Asia; China; Latin America; Middle East

May 2001 (Revised November 2001)
Case

Plum Creek Timber (C)

By: Max H. Bazerman, Nicole Nasser, Hannah Bowles and Jack Troast

Supplements the (A) and (B) cases. View Details

Keywords: Agriculture and Agribusiness Industry

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December 2015
Case

The Hain Celestial Group

By: David E. Bell, José B. Alvarez, James Weber and Mary Shelman

Hain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on... View Details

Keywords: Agribusiness; Strategy; Marketing; Consumer Products Industry; United States

March 2024 (Revised April 2024)
Supplement

From "BIG" Ideas to Sustainable Impact at ICL Group (B)

By: Linda A. Hill and Lydia Begag

In August 2023, Raviv Zoller, CEO of ICL Group, discussed his upcoming business trip to St. Louis with Eduard Croitoru, VP of ICL Corporate Initiatives, to commemorate the construction of ICL's new $400 million advanced manufacturing facility. In preparation for the... View Details

2008
Working Paper

The Cost of Property Rights: Establishing Institutions on the Philippine Frontier Under American Rule, 1898-1918

By: Lakshmi Iyer and Noel Maurer

We examine three reforms to property rights introduced by the United States in the Philippines in the early 20th century: the redistribution of large estates to their tenants, the creation of a system of secure land titles, and a homestead program to encourage... View Details

Keywords: Governing Rules, Regulations, and Reforms; Rights; Property; Business and Government Relations; Agriculture and Agribusiness Industry; Philippines

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Web

Israel - Global Activities 2021

Agribusiness Seminar as well as to students in his Food and Agribusiness MBA elective. “The goal of the case discussion is to help course participants View Details

October 2003
Case

ABS Global

By: David E. Bell, Hal Hogan and Jose M. M. Porraz

ABS Global is considering an acquisition in Australia. Efficient production and distribution is becoming more difficult as it becomes global. Yet trade restrictions and local preferences for its product, bull semen, dictate that ABS come up with a new way to... View Details

Keywords: Acquisition; Production; Global Strategy; Distribution; Adaptation; Agriculture and Agribusiness Industry; Australia

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October 1993
Case

Zen-Noh: ""I Love Gyu (Beef)""--New Challenges for the Beef Business

By: Ray A. Goldberg

Keywords: Agribusiness; Cooperative Ownership; Trade; Agriculture and Agribusiness Industry; Japan

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December 2001 (Revised January 2002)
Case

Nestle S.A.

By: Ray A. Goldberg and Hal Hogan

Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries. View Details

Keywords: Brands and Branding; Product Development; Supply Chain Management; Food; Multinational Firms and Management; Business Growth and Maturation; Sales; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Switzerland