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  • Web

Live from Klarman Hall - Alumni

Friday, November 8 Video Recording (login required) Right Kind of Wrong: The Science of Failing Well 8:00–9:00 a.m. EST Speaker: Amy Edmondson (PHDOB 1996) , Novartis Professor of Leadership and Management Video Recording (login required)... View Details
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 2024
  • Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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  • 30 Jan 2024
  • Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

People use crowdsourcing to solve problems, raise money, and share AI breakthroughs, the authors write. Open source software—such as the popular content management system WordPress or the operating system... View Details
Keywords: by Rachel Layne; Technology
  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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  • Web

Marketing - Faculty & Research

social media. Keywords: Large Language Models ; Content Creation ; Media ; Polarization ; Generative Ai ; Direct Preference Optimization ; AI and View Details
  • 08 Apr 2014
  • First Look

First Look: April 8

By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using them; the fewer fax machines... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2023
  • Research & Ideas

The 10 Most Popular Articles of 2023

People Get Ahead?Society seems to reward people with particular facial features. Research by Shunyuan Zhang and colleagues uses machine learning to analyze traits that people... View Details
Keywords: by Danielle Kost
  • Web

Hiring Organizations

Children SB Energy Scale AI ScaleUp Capital SCF Partners School and Beyond Foundation, The Schusterman Family Investments SE Ventures Sedgwick Segue Sustainable Infrastructure Selva Ventures Sephora Serent... View Details
  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

ensuring implementation, and the critical importance of corporate involvement in driving ambitious climate action. 05 Nov 2024 Book Building the Road to 'Small Business Utopia' with AI View Details
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

companies to continue to use what they already have in place, they pay far more than the full cost—because the company loses its competitiveness. As Henry Ford once put it, "If you need a machine and... View Details
  • Program

Strategic Marketing for Driving Growth

Summary Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses... View Details
  • 22 May 2020
  • Blog Post

Reflections on Service - Armed Forces Alumni Association Student Profiles

Each of these portraits tells a unique story of military service. The HBS students featured represent a small portion of the many veterans who live and learn in our community. They are sons View Details
  • Web

Marketing - Doctoral

Ayelet Israeli Henry W. McGee Isamar Troncoso Marketing Tomomichi Amano Eva Ascarza David E. Bell Anita Elberse Sunil Gupta Ayelet Israeli Rajiv Lal V. Kasturi Rangan Isamar Troncoso Jeremy Yang Shunyuan Zhang Machine View Details
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
  • 17 Jun 2014
  • First Look

First Look: June 17

out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients based on... View Details
Keywords: Sean Silverthorne
  • Web

Technology & Operations Management - Doctoral

Alexandra C. Feldberg Jacqueline Ng Lane Maria P. Roche Innovation Iavor I. Bojinov Marco Iansiti Alan D. MacCormack Kyle R. Myers Maria P. Roche Stefan H. Thomke Machine learning Himabindu Lakkaraju Michael... View Details
  • May 2022
  • Article

Coins for Bombs: The Predictive Ability of On-Chain Transfers for Terrorist Attacks

By: Dan Amiram, Evgeny Lyandres and Daniel Rabetti
This study examines whether we can learn from the behavior of blockchain-based transfers to predict the financing of terrorist attacks. We exploit blockchain transaction transparency to map millions of transfers for hundreds of large on-chain service providers. The... View Details
Keywords: Blockchain; Bitcoin; Accounting; AI and Machine Learning; National Security; Governing Rules, Regulations, and Reforms
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    Antonio Moreno

    Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit. He teaches courses related to technology and operations management in the MBA, executive, and doctoral programs. Before joining HBS, he was an... View Details

    Keywords: retailing; internet; e-commerce industry
    • 09 May 2024
    • Research & Ideas

    Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

    In fact, researchers are more than twice as likely to study and cite papers of people they know personally, as well as those they learn of through on-campus presentations or seminars or that they receive... View Details
    Keywords: by Ben Rand