Publications

2009
Manual

Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases

By: Lynda M. Applegate, Robert D. Austin and Deborah Soule

This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide readers with a better understanding of the influence of twenty-first century technologies... View Details

Keywords: Decision Choices and Conditions; Information Management; Managerial Roles; Strategy; Information Technology

February 2006 (Revised April 2006)
Case

Grove International Partners

By: Robert F. Higgins, Carin-Isabel Knoop and Suzanne Petrela

Grove International Partners, one of the world's largest international real estate private equity funds, is actively seeking new investment opportunities in the seniors housing industry. The firm has identified two potential opportunities--one located in Japan and one... View Details

Keywords: Decision Choices and Conditions; Private Equity; Investment; Opportunities; Financial Services Industry; Health Industry; Japan; United Kingdom

Article

Long Term Impact of Promotion and Advertising on Consumer Brand Choice

By: Carl Mela, Sunil Gupta and Donald R. Lehmann

Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers

01 Sep 2018
News

From Das’s Desk

learning—whether it’s for a few hours at a reunion session, over several days back in a classroom for a refresher course, or at your own pace and on-demand wherever you happen to be—is a process that has to continue throughout your life.... View Details

Keywords: Das Narayandas

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

willing to admit it? Is leadership becoming an increasingly difficult balancing act? What do you think? To Read More: Jim Collins, Good to Great: Why Some Companies Make the Leap And Others Don't (New York: Harper-Collins, 2001) John P.... View Details

Keywords: by James Heskett

February 2002 (Revised May 2003)
Case

Endeca Technologies (A)

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Steve Papa, CEO of Endeca Technologies, must decide among two term sheets raising the same amount of badly needed money for his young software company. One deal is led by insiders and, is offered at a lower price. It continues a board that has worked very well and... View Details

Keywords: Venture Capital; Cost vs Benefits; Financial Condition; Financing and Loans; Management Skills; Financial Strategy; Corporate Finance; Decision Choices and Conditions; Information Technology Industry

January–February 2020
Article

Give Your Colleague the Rating He Deserves—or the One He Wants?

By: Anthony J. Mayo, Joshua D. Margolis and Amy Gallo

The article presents a case study on business friendship and its possible effect on employee ratings. It mentions a hypothetical case where one member of a team didn't meet his deadlines on the development of a new product, the use of a peer-to-peer employee rating... View Details

Keywords: Groups and Teams; Relationships; Performance Evaluation; Decision Making

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March 2019 (Revised May 2019)
Case

Growth Investing at Totem Point

By: Suraj Srinivasan, Charles C.Y. Wang and Jonah Goldberg

The case describes the investment of hedge fund, Totem Point Management in Analog Semiconductors (ADI) as a way to discuss forecasting and valuation in growth companies. In June 2016, hedge fund Totem Point invested in ADI at around $55 a share. In general, Totem Point... View Details

Keywords: Growth Investing; Investment; Strategy; Forecasting and Prediction; Valuation

March 2011
Supplement

The Future of BioPasteur -- Supplement

By: Giovanni Gavetti and Francesca Gino

The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias.... View Details

Keywords: Decision Making; Problems and Challenges; Prejudice and Bias

24 Oct 2016
News

The Table: Closing the Skills Gap

September 2024 (Revised October 2024)
Case

Anker Innovations (A)

By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai

An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details

Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Electronics Industry; Consumer Products Industry

January 2010 (Revised February 2012)
Case

Meetup

By: Mikolaj Jan Piskorski and David Chen

Meetup, an on-line company providing means of arranging face-to-face meetings, is deciding between two options of increasing its revenue by investing to: (i) increase new sign ups, (ii) improve the engagement of existing users. View Details

Keywords: Business Growth and Maturation; Decision Choices and Conditions; Business Strategy; Web Services Industry

September 2000
Case

Jardines: Tapping the Asian E-Commerce Market

By: F. Warren McFarlan, Melissa Dailey and Fred Young

"We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details

Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption

01 Jan 2006
News

Who Has the D

Keywords: Paul Rogers, Marcia Blenko

September 1990 (Revised December 1990)
Case

Kaiser Steel Corporation, 1972

By: Timothy A. Luehrman and William Schiano

Addresses corporate restructuring. Asks students to consider how Kaiser should respond to strong competition from imported steel. Focuses particularly on labor relations in the U.S. steel industry and the feedback from contract negotiations and wage settlements into... View Details

Keywords: Restructuring; Decisions; Investment; Contracts; Negotiation; Labor and Management Relations; Competition; Steel Industry; United States

September 2023
Case

Ada: Cultivating Investors

By: Reza Satchu and Patrick Sanguineti

Mike Murchison, co-founder and CEO of Ada, has an enviable dilemma. Launched in 2016 by Murchison and his co-founder David Hariri, Ada is an AI-native company that aims to revolutionize how businesses approach customer service. The company has already attracted a buzz,... View Details

Keywords: Founder; Fundraising; Business Startups; Decisions; Entrepreneurship; Venture Capital; AI and Machine Learning; Technology Industry

August 2010 (Revised November 2010)
Supplement

Cosmeticos de Espana, S.A. (C)

By: David F. Hawkins

The third case in the Cosmeticos de Espana case series. What should management's accounting response be to a further devaluation of the Bolivar? View Details

Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela

September 2006 (Revised April 2008)
Case

The Howland Long-Term Opportunity Fund

By: Andre F. Perold and David S. Scharfstein

Melissa Howland, founder of an investment firm, must choose between two competing investments, which differ in size, maturity, and rate of return. View Details

Keywords: Decision Choices and Conditions; Financial Instruments; Investment Return; Investment Funds; Value