Publications

07 Apr 2003
What Do You Think?

Should Global Business Initiatives Be Devalued?

firms with global interests—one that centers around the impact that these phenomena may have on such things as the potential benefits and costs of doing business abroad? Specifically, will questions increasingly be asked about whether View Details

Keywords: by James Heskett

October 2012
Case

Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)

By: Toby Stuart and James Weber

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

Harvard Business School. "Marla, my spouse, would see all kinds of things going on that I would simply miss. Why? Perhaps this was due to my tendency to focusing, and in... View Details

Keywords: by Max H. Bazerman; Retail

24 Sep 2001
Research & Ideas

Why the Internet Doesn’t Change Everything

expected Gaillot to preach to the empty drifts of the Sahara. They simply wanted to defrock him gently, pushing the unruly bishop to one of the... View Details

Keywords: by Debora L. Spar

February 2010 (Revised October 2010)
Case

Re-THINK-ing THINK: The Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile production in Elkhart County, Indiana to launch its THINK City battery-operated... View Details

Keywords: Business Startups; Entrepreneurship; Investment; Global Strategy; Market Entry and Exit; Product Development; Production; Pollutants; Environmental Sustainability; Auto Industry; Manufacturing Industry; Norway; Indiana

18 Jun 2013
First Look

First Look: June 18

http://hbr.org/search/913041-PDF-ENG Harvard Business School Case 913-034 Distribution at American Airlines (C) Presents 2011-2012 updates to American's distribution strategy including new challenges and... View Details

Keywords: Anna Secino

April 1992 (Revised August 1994)
Case

Apple Computer--1992

By: David B. Yoffie

In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can... View Details

Keywords: Competitive Strategy; Industry Structures; Computer Industry

07 Sep 2019
Op-Ed

Even for Non-Believers, These Are the Next Steps on Climate Change

taming global warming and other environmental threats. These intense juxtapositions must leave many wondering what we should be doing in the face of these perils. Just what are the next steps? I have an idea about that. My research indicates we need View Details

Keywords: by John Macomber

August 2012 (Revised August 2012)
Case

HealthAllies (A)

By: Regina E. Herzlinger and Michael Sherman

This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry

08 Oct 2013
First Look

First Look: October 8

fundamental business model has not changed in more than 100 years: very smart outsiders go into organizations for a finite period of time and recommend solutions for the most difficult problems confronting their clients. But at... View Details

Keywords: Sean Silverthorne

January 1997 (Revised July 1998)
Case

Dendrite International (Condensed)

By: John A. Deighton

This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States

Find at Harvard

05 Aug 2008
First Look

First Look: August 5, 2008

may not be a pure-strategy equilibria. In the standard case where marginal costs are weakly positive, there is no pure strategy where the lower quality B firm obtains positive market share. We also consider... View Details

Keywords: Martha Lagace

January 1993 (Revised November 1993)
Case

FCB and Publicis (B): Managing Client and Country Diversity

By: Rosabeth M. Kanter

Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details

Keywords: Customer Relationship Management; Alliances; Cooperation; Globalized Firms and Management; Partners and Partnerships; Marketing Strategy; Advertising; Diversity; Advertising Industry; France; Germany; United States

Keywords: Julia Hanna; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services

01 Dec 2005
News

Buy the Book

television, and sports.” Deighton examines three classic ages of marketing by contrasting the strategies of the publishing industry, James Patterson, and book clubs. In 19th-century agricultural marketing,... View Details

August 2005 (Revised October 2010)
Background Note

European Financial Integration

By: Rawi E. Abdelal and Christopher Bruner

Provides background on the history and status of financial integration in the European Union. Describes the pertinent treaty-based "fundamental freedoms," emphasizes challenges to further cross-border consolidation in the banking sector, and examines the regulatory... View Details

Keywords: Banks and Banking; Financial Markets; Financial Strategy; Cross-Cultural and Cross-Border Issues; Governing Rules, Regulations, and Reforms; Integration; Banking Industry; European Union