Publications

January 2022
Teaching Note

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie

The Mobileye 2021 case is a strategy case developed for the Strategy & Technology course, which is a second year elective at Harvard Business School. The primary purpose of the case is to teach the framework, “Look Forward, Reason Back,” which is described in David... View Details

Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Auto Industry; Technology Industry; Transportation Industry; Israel

April 2021
Case

Glovo: Expanding Quick Commerce

By: Antonio Moreno and James Barnett

In March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo’s quick commerce delivery service and to approach their expansion in Kenya. View Details

Keywords: Decision Making; Entrepreneurship; Food; Global Strategy; Operations; Strategy; Distribution Industry; Food and Beverage Industry; Web Services Industry; Africa; Kenya; Nairobi; Europe; Spain; Barcelona; Middle East; Central America; South America

July 2011 (Revised November 2012)
Case

Ultimate Fighting Championship: License to Operate (A)

By: George Serafeim and Kyle Welch

The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with... View Details

Keywords: Governance Compliance; Ethics; Judgments; Investment; Sports Industry; Entertainment and Recreation Industry

August 1992 (Revised January 1998)
Case

Nucor at a Crossroads

Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate... View Details

Keywords: Market Entry and Exit; Decision Making; Investment; Steel Industry

2006
Chapter

Economics Wins, Psychology Loses, and Society Pays

By: Max H. Bazerman and Deepak Malhotra

Keywords: Economics; Social Psychology; Society; Cost vs Benefits

January 1982 (Revised May 1983)
Case

CBS Record Co. (A): The Long-Range Industry Forecast

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Demographics; Music Entertainment; Music Industry

Find at Harvard

15 Sep 2017
News

Build Your CORe as a Global Thinker

01 Sep 2017
News

States Focus On Middle-Skills Jobs Gap

31 Mar 2017
News

How Can Business Schools and MBAs Contribute Toward Climate Action?

23 Mar 2022
News

The Great Resignation Didn’t Start with the Pandemic

04 Aug 2014
News

The Best and Worst of Family Businesses

Keywords: familly business; Miscellaneous Store Retailers; Retail Trade

01 Jun 2003
News

No Dispute Here

Associate Professor Michael D. Watkins has received the CPR Institute for Dispute Resolution’s 2002 book award for Breakthrough Business Negotiation: A Toolbox for Managers. He won the 2001 award as well for Breakthrough International Negotiation, co-authored by Susan... View Details

Keywords: Michael D. Watkins; Michael; Watkins; Publishing Industries (except Internet); Information

01 Jun 2012
News

Ideas

universalities in the decisions that founders faced. He also saw that the “fundamental implications of those decisions were getting the start-ups into trouble down the road.” More Case Study: Good as Our... View Details

Keywords: Finance; Manufacturing

March 2011 (Revised February 2014)
Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer

After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details

01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

of development process for a project. But my past work (studying projects in high-tech industries) had convinced me that we were missing an important level of analysis. It seemed that decisions made in a project sometimes worked against... View Details

Keywords: by Sean Silverthorne

Profile

David A. Frankel

need to do this.’” he recalled. “But I needed to tick this off the list.” His introduction to the campus was a shock. “I absolutely hated the first few weeks there,” he said. “I thought `What have I done? This is the worst decision in my... View Details

February 2002 (Revised May 2003)
Case

Endeca Technologies (A)

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Steve Papa, CEO of Endeca Technologies, must decide among two term sheets raising the same amount of badly needed money for his young software company. One deal is led by insiders and, is offered at a lower price. It continues a board that has worked very well and... View Details

Keywords: Venture Capital; Cost vs Benefits; Financial Condition; Financing and Loans; Management Skills; Financial Strategy; Corporate Finance; Decision Choices and Conditions; Information Technology Industry