Publications

07 May 2013
First Look

First Look: May 7

their own business and balancing the demands between their work and family obligations while creating a company that was responsive to their employees' and their customers' needs. The Bursteins had joined a large View Details

Keywords: Carmen Nobel

18 Nov 2014
First Look

First Look: November 18

were the strengths and challenges facing this model? How would the model evolve in the future? And how would new, similar collaboration models surfacing at other major pharmaceutical companies pose a threat... View Details

Keywords: Sean Silverthorne

06 Nov 2012
First Look

First Look: November 6

Publications The Architecture of Innovation: The Economics of Creative Organizations Author: Josh Lerner Publication: Harvard Business Press Books, 2012 Abstract Innovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea,... View Details

Keywords: Sean Silverthorne

Web

Winners & Runners-Up | New Venture Competition

2023) Heung Kim Business Track Runner-Up & Crowd Favorite Winner A medical device company founded by surgeons to identify and solve problems that practicing surgeons face every day. Social Enterprise Track, 2022 CashEx Kingsley Ezeani... View Details

Web

Online Business Strategy Course | HBS Online

multinational corporation or a small local business, we have a solution for your learning and development needs. Learn More Our Difference Business Strategy enables anyone to think and act strategically. Learn an effective, easy-to-grasp... View Details

22 May 2018
First Look

New Research and Ideas, May 22, 2018

established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold... View Details

Keywords: Dina Gerdeman

22 Feb 2024
News

Combat-Tested Cancer Coaching

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. When Kathy Giusti (MBA 1985) was diagnosed with multiple myeloma in 1996, she was overwhelmed. It was the pre-Internet era, with limited available information, but... View Details

August 1997 (Revised March 1998)
Case

Unilever's Butter-Beater: Innovation for Global Diversity

By: Clayton M. Christensen and Jorg Zobel

Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to... View Details

Keywords: Growth Management; Brands and Branding; Product Development; Mergers and Acquisitions; Local Range; Cross-Cultural and Cross-Border Issues; Marketing Strategy; Multinational Firms and Management; Innovation and Management; Food; Conflict Management; Food and Beverage Industry; Manufacturing Industry; Europe

March 2023
Case

Moderna

By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb

This multimedia case follows the story of Moderna and its entry into vaccine development in the wake of the COVID-19 pandemic. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19.... View Details

Keywords: Health Pandemics; Research and Development; Digital Transformation; Health Testing and Trials; Pharmaceutical Industry; Pharmaceutical Industry

19 Apr 2010
Research & Ideas

The History of Beauty

the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

01 Jul 2008
First Look

First Look: July 1, 2008

Working PapersCollaborative Architectures for Innovation Authors:Gary P. Pisano and Roberto Verganti Abstract Collaborative innovation has become a hot topic in innovation today. Scholars, consultants, and the business press all urge View Details

Keywords: Martha Lagace

19 Apr 2004
Research & Ideas

Birth of the American Salesman

Electric, and Carnegie Steel were all founded in the 1880s; in the following decade came Wrigley's Chewing Gum, General Electric, Burroughs, and Pepsico. These companies developed modern sales techniques, created procedures for management... View Details

Keywords: by Laura Linard

Web

For Recruiters - Health Care

For Recruiters For Recruiters Companies benefit from hiring HBS graduates who are prepared to be leaders at any level, yet are comfortable in the team-based learning environment that mirrors the current business world. Our students are... View Details

February 2008 (Revised December 2011)
Case

Sealed Air China

By: Regina Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty

With a 10-year history of doing business in China, Sealed Air was now betting on the country to help propel its growth as a global company. The company identified China as one of the initial investments in the company's Global Manufacturing Strategy that aimed to... View Details

Keywords: Investment Return; Multinational Firms and Management; Growth and Development Strategy; Production; Manufacturing Industry; Shanghai

April 1993 (Revised May 1994)
Case

Genzyme Corporation: Strategic Challenges with Ceredase

Genzyme Corp., one of the largest biotechnology companies, has succeeded in developing, manufacturing, and commercializing its first therapeutic, a treatment for a rare genetic disease. Analysis of the case requires students to identify and understand how Genzyme has... View Details

Keywords: Risk Management; Risk and Uncertainty; Corporate Strategy; Technology; Health; Product Development; Pharmaceutical Industry; Pharmaceutical Industry; United States

02 Apr 2020
What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

unprepared boards and CEOs from responsibility so their companies won’t be sued.” “In the corporate sector, the continuing effort to brand the COVID-19 pandemic as a Black Swan is a retroactive attempt to protect unprepared boards and... View Details

Keywords: by James Heskett

June 2013 (Revised March 2014)
Case

Inditex: 2000

By: John R. Wells and Galen Danskin

In 2000, Inditex was one of the largest specialty apparel retailers in the world, with $2.4 billion in sales from 1,080 stores across 33 countries. Zara, Inditex's main brand, produced popular designer items at a fraction of design-house prices and could push an item... View Details

Keywords: Fashion; Fashion Industry; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry

December 2017 (Revised January 2018)
Case

Alltech

By: David E. Bell and Natalie Kindred

Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech... View Details