Publications

31 Oct 2013
News

The Pleasure of Giving

31 Jul 2014
Blog Post

Launch Your 1st Year Recruiting Efforts at Company Information Day

Company Information Day is the first day organizations are able to present on-campus to 1st year students. Students do not have class on Company Information Day which maximizes your attendance numbers. It is a great way to introduce your recruiting structure, promote... View Details

16 Mar 2022
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports

the hood and meet as many people as possible.” Joining the Business of Sports Club was one piece of the puzzle that connected Laitsas with other students passionate about the industry. He was active in connecting with professors and... View Details

10 Sep 2014
Blog Post

A Summer Reflection

team meetings (e.g., what can Walmart learn from GM’s issues with recalls?), murals on the wall listing these values / rules, and so on. I have never worked in an environment where the culture was such an active focus. For such a vast... View Details

Keywords: Technology; Consumer Products / Retail

09 Nov 2016
Blog Post

Learning from Classmates at HBS

that I would meet incredible people from all around the world with experiences in a wide variety of industries. What I didn’t expect was how unique every one of my classmates' stories and perspectives would be, and that really shapes the... View Details

August 2010 (Revised July 2011)
Supplement

Erik Peterson at Biometra (C)

By: John J. Gabarro, Thomas J. DeLong and Jevan Soo

Describes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version... View Details

Keywords: Conferences; Leadership; Management; Product Launch; Problems and Challenges

December 2006 (Revised May 2008)
Case

Lion Capital and the Blackstone Group: The Orangina Deal

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

The managing partners of two private equity firms are hoping to forestall a third bidding round for a target company, the European beverage division of Cadbury Schweppes. As they wait to meet with the CEO, they revisit their assumptions on the deal and review the... View Details

Keywords: Mergers and Acquisitions; Private Equity; Negotiation Deal; Negotiation Process; Partners and Partnerships; Valuation; Europe

October 1993 (Revised September 1994)
Case

Becton Dickinson: Worldwide Blood Collection Team

By: Christopher A. Bartlett and Kathleen Scharf

Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details

Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management

27 Sep 2010
News

Will It Be Cheerios or Life This Morning?

May 2021 (Revised August 2021)
Case

Melissa Wood Health: How to Win in the Creator Economy

By: Eva Ascarza

In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness... View Details

Keywords: Lifestyle Brand; Brands and Branding; Strategy; Partners and Partnerships; Negotiation

February 2014 (Revised June 2014)
Case

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch and Margaret L. Rodriguez

In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details

17 Sep 2013
News

How to Solve Onboarding’s Awkward Alienation Problem

January 2015 (Revised April 2018)
Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris

Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details

Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea

August 2021
Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details

Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

February 2018 (Revised August 2019)
Case

The Rise Fund: TPG Bets Big on Impact

By: Vikram S. Gandhi, Caitlin Reimers Brumme and Sarah Mehta

It is March 2017, and TPG, a global alternative investment firm with $74 billion assets under management, has recently launched its inaugural impact-investing fund—the $2 billion Rise Fund. In an effort to “take the religion out of impact investing,” Maya Chorengel,... View Details

Keywords: Impact Investing; Impact Measurement; Equity; Investment; Measurement and Metrics; Financial Services Industry; California; San Francisco

July 2007
Case

Kroger Union Negotiations 2005

By: Dennis A. Yao and Mary L. Shelman

A stylized version of the negotiations between Kroger Company and its local unions during 2005. Management faces a sequence of individual negotiations with local unions in addition to meeting the new competitive challenges presented by Wal-Mart's expansion in the... View Details

Keywords: Labor and Management Relations; Labor Unions; Reputation; Wages; Management; Negotiation Participants; Negotiation Style; Competitive Strategy; Retail Industry

29 Jul 2021
Video

International Perspective Series: Student Experience

25 Nov 2014
Blog Post

Checking out Dublin's Tech Scene

offices of Dropbox, Google and Twitter. It was great to meet HBS alumni and recruiters at their place of work and to see that the cultures of these firms are alive and well while incorporating the Dublin vibe. As for the Web Summit, HBS... View Details

Article

Trust: The Foundation of Leadership

By: Frances Frei and Anne Morriss

The authors contend that if leadership is about empowering others, in your presence and your absence, then trust is the emotional framework that allows that service to be freely exchanged. Based on their experiences advising individuals and organizations, their basic... View Details

Keywords: Trustworthiness; Authenticity; Empathy; Trust; Leadership; Competency and Skills; Behavior