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  • October 2007
  • Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
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  • 20 Feb 2017
  • Working Paper Summaries

Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Real Estate; Construction

    Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

    The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details
    • 10 Jan 2005
    • Research & Ideas

    Motivation and the Cross-Sector Alliance

    that is, overcoming the emotional distance between its brands and local consumers. By 1997, Danone Mexico had its first run-in with this problem when marketing research revealed that the general public held... View Details
    Keywords: by James Austin, Ezequiel Reficco & SEKN research team
    • Web

    Oral History, Business History and Business Archives in India - Creating Emerging Markets

    Conferences Oral History, Business History, and Business Archives in India This one-day conference held at the Harvard Business School India Research Center in Mumbai brought together business historians, business archivists, and business... View Details
    • 14 May 2024
    • Blog Post

    Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

    Creating Emerging Markets Sustainability Series – How to Build a Culture of Intrapreneurship Today, the concept of “sustainable innovation” seems commonplace and is generally accepted as a viable path balancing business growth with... View Details
    • 28 Jan 2020
    • Working Paper Summaries

    Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

    Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Real Estate
    • October 2017
    • Article

    Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

    By: Gary P. Pisano
    The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971, The Concept... View Details
    Keywords: Business Admnistration; Market Structure; Firm Structure; Market Efficiency; Competency and Skills; Organizational Structure; Strategy
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    • July 1996
    • Article

    New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market

    By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
    Keywords: Product; Research and Development; Customers; Markets
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    • September 2016 (Revised February 2017)
    • Case

    Angie's List: Ratings Pioneer Turns 20

    By: Robert J. Dolan and Ayelet Israeli
    In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
    Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
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    • Article

    On Market Timing and Investment Performance Part II: Statistical Procedures for Evaluating Forecasting Skills

    By: Robert C. Merton and Roy D. Henriksson
    Keywords: Investment; Performance; Mathematical Methods; Forecasting and Prediction
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    • 2001
    • Working Paper

    When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms

    By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
    We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details
    Keywords: Investment; Equity; Stocks; Price; Mathematical Methods; Forecasting and Prediction
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    • May–June 2023
    • Article

    A New Approach to Building Your Personal Brand: How to Communicate Your Value

    By: Jill Avery and Rachel Greenwald
    For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
    Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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    • 01 Dec 2000
    • News

    Latin America's Decade

    a report on the HBS Latin America Research Center), Latin America is an evolving, untapped market of vast potential, formidable challenges, and many fascinations. MORE A Latin American Vision: New HBS View Details
    Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Hospitality; Securities, Commodities, and Other Financial Investments; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
    • August 1992
    • Article

    Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

    By: C Moorman, G. Zaltman and Rohit Deshpandé
    Keywords: Markets; Research; Relationships; Trust; Organizations
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    • Article

    What to Know About Locating in a Cluster

    By: Willy C. Shih and Sen Chai
    As a study of two industry clusters in Denmark shows, factors that can make clusters attractive—easy people movement and knowledge spillovers—can also make it harder for individual companies to retain proprietary knowledge. View Details
    Keywords: Clusters; Clustering; Competitiveness; Life Sciences; Telecommunications; Science-based; Research And Development; Industry Clusters; Research; Innovation Strategy; Innovation and Management; Geographic Location; Pharmaceutical Industry; Biotechnology Industry; Telecommunications Industry; Food and Beverage Industry; Denmark
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    • October 2017 (Revised April 2018)
    • Case

    Improving Worker Safety in the Era of Machine Learning (A)

    By: Michael W. Toffel, Dan Levy, Jose Ramon Morales Arilla and Matthew S. Johnson
    Managers make predictions all the time: How fast will my markets grow? How much inventory do I need? How intensively should I monitor my suppliers? Which potential customers will be most responsive to a particular marketing campaign? Which job candidates should I... View Details
    Keywords: Machine Learning; Policy Implementation; Empirical Research; Inspection; Occupational Safety; Occupational Health; Regulation; Analysis; Forecasting and Prediction; Policy; Operations; Supply Chain Management; Safety; Manufacturing Industry; Construction Industry; United States
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    • October 2013 (Revised January 2014)
    • Supplement

    Fred Khosravi and AccessClosure (B)

    By: Richard G. Hamermesh and Lauren Barley
    It was January 2013, and Fred Khosravi, chairman of the board of AccessClosure Inc., wondered what the new year had in store for him and AccessClosure, the company he founded in late 2002. Khosravi was cautiously optimistic—the Mountain View, California-based medical... View Details
    Keywords: Medical Devices; Vascular Closure Device; Patent Litigation; Patenting; Biomedical Research; Biotechnology; Biotech; Technological Innovation; Patents; Health Care and Treatment; Biotechnology Industry; United States; California
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    • September 2015 (Revised February 2020)
    • Case

    Managing Consumer Touchpoints at Nissan Japan

    By: Thales Teixeira, Nobuo Sato and Akiko Kanno
    In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
    Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
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    • Web

    Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

    HBS Quick Links HBS Home MBA Executive Education Doctoral Programs Faculty and Research Alumni Publishing Site Index HBS Home Contact Us Map/Directions Option Pricing in Theory & Practice: The Nobel Prize View Details