Publications

Publications

Filter Results: (847) Arrow Down

Show Results For

← Page 32 of 847 Results →
  • March 2010 (Revised August 2010)
  • Teaching Note

Slanket: Responding to Snuggie's Market Entry (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for [510034]. View Details
Keywords: Market Entry and Exit
Related
  • April 2008
  • Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France
Related
  • June 1999
  • Supplement

Adesemi Communications International: African Communications Group

By: John A. Deighton and Anita M. McGahan
Presents a May 1999 interview with CEO Monique Maddy and CFO Lome Lague that updates the case and describes plans for the future. View Details
Keywords: Management Teams; Communication Technology; Telecommunications Industry; Africa
Related
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (B)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Related
  • 01 Oct 1997
  • News

Class of 1997 Graduates with Distinction

proceedings was the presentation of the first-ever Dean's Award for service to the HBS community (see sidebar below). In the late afternoon, a ceremony featuring the remarks of John Crowley (MBA '97) and outgoing HBSAA president Catherine... View Details
  • 01 Dec 2012
  • News

Alumni Book Briefs

losing their humanity. All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World by John A. Quelch (DBA 1977) and Katherine E. Jocz (Portfolio/Penguin)... View Details
Keywords: Broadcasting (except Internet); Information
  • 16 Oct 2014
  • News

Reducing special-interest influence over government regulation

lead to problems of its own. David A. Moss, the John G. McLean Professor of Business Administration, has helped lead a team of scholars from across the country to examine how to mitigate or prevent... View Details
  • 01 Jun 2007
  • News

Alumni Books

Professional Property Development by John McMahan (MBA ’61) (McGraw-Hill) McMahan addresses the fundamentals of successful property development — marketing, financing, planning, designing, construction,... View Details
Keywords: Publishing Industries (except Internet); Information
  • May 1997
  • Teaching Note

Consumer Behavior Exercise (A) - (F) (TN)

By: John A. Deighton and Susan M. Fournier
Teaching Note for (9-596-039)--(9-596-044). View Details
Keywords: Consumer Behavior
Related
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (E)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Related
  • 01 Apr 2001
  • News

New Ventures New Gains

members, including early supporter William A. Sahlman, and passed it along to entrepreneurship club members Jennifer Scott Fonstad, David M. Rosenblatt, and John N. Iannuccillo (all MBA 1997). “We were... View Details
Keywords: Julia Hanna and Susan Young; Martin Dubilier (MBA 1952); Business Schools & Computer & Management Training; Educational Services
  • 01 Sep 2017
  • News

@Soldiers Field

Program—has been offered under the auspices of the School’s US Competitiveness Project. HBS launched a new joint master’s degree program in partnership with the Harvard John A. Paulson School of Engineering... View Details
Keywords: YALP; Engineering Sciences; sculpture; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2001
  • News

Faculty News

Nancy F. Koehn, a member of the Entrepreneurial and Service Management unit and an authority on business history, has been named a full professor. Honored in 1998 by the HBS Student Association for her classroom excellence, Koehn... View Details
Keywords: reunions; Colleges, Universities, and Professional Schools; Educational Services
  • 20 Aug 2014
  • News

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

  • Web

MBA > Academic-experience > Joint Degree Programs > Engineering Sciences | MBA

MS/MBA: Engineering Sciences Joint degree with Harvard John A. Paulson School of Engineering & Applied Sciences through the Graduate School of Arts & Sciences Play Harvard MS/MBA Engineering Sciences Program... View Details
  • 01 Feb 2001
  • News

HBS Alumni Association Board of Directors: President's Report

Shanghai. As we look forward to those upcoming events with anticipation, let me give you a quick status report on the important, ongoing work that our Alumni Board committees are undertaking this year. The Communications Committee, chaired View Details
Keywords: conferences; committees; leadership; alumni; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Financing New Ideas - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

in the US as well as European banks and financial institutions. John A. Shane explained, "[Doriot] felt that venture capital was not a uniquely American phenomenon. He felt the same kind of stimulus could... View Details
  • 01 Dec 2016
  • News

Faculty Books for December 2016

Business By John A. Quelch and Emily C. Boudreau (Springer) The authors introduce a model for companies committed to making positive contributions to health and wellness.... View Details
  • 19 Mar 2019
  • News

A Quick Study

over online flashcards. By 2012, the pair had left medical school to focus on the founding of Osmosis, in an attempt to bring their tools to a wider audience. A recent profile by the View Details
  • 01 Dec 2016
  • News

Passion Projects

Turning teddy bears into art On a trip to London in the 1980s, John O’Donnell (MBA 1977) and his wife snapped a picture of two teddy bears posed near a Buckingham Palace guard. The normally staid guard bowed to the bears, and the couple... View Details
Keywords: April White