Publications

November 2012
Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble

Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details

Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Asia; United States

08 Sep 2015
First Look

September 8, 2015

demonstrates why some places, times, and industries should be associated with a greater degree of experimentation by investors. Investors respond to financing risk—a forecast of limited future funding—by modifying their focus to finance... View Details

Keywords: Carmen Nobel

01 Jun 2011
News

Downtime

have a “guilty pleasure” author? James Michener. For some reason he captured my imagination years ago. Another guilty pleasure is Sports Illustrated. Nancy Koehn is the James E. Robison Professor of Business Administration and a business... View Details

Keywords: fiction; Christianity

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and... View Details

Keywords: by Michael Blanding

08 Nov 2010
News

Going the Extra Miles

Keywords: New York City Marathon; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Consumer Products Industry; United States; North America

September–October 2013
Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Advertising Industry

SSRN

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04 Apr 2019
Blog Post

Finding Your Creative Outlet on Campus

HBS students come to campus from all over the world with different industry backgrounds, passions, abilities, and motivations. The aspects that make each student unique do not disappear once they enter the HBS class room so students often... View Details

July 2009 (Revised August 2009)
Case

From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys

By: F. Warren McFarlan and Michael Vitale

This case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football. View Details

Keywords: Nonprofit Organizations; Business or Company Management; Growth and Development Strategy; Problems and Challenges; Welfare; Education; Sports; Service Industry

28 Oct 2010
News

Root, Root, Root for the Home Team

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

February 2011
Teaching Note

Porsche: The Cayenne Launch (TN)

By: John Deighton and Jill Avery

Teaching Note for 511-068. View Details

Keywords: Brands and Branding; Sports; Product Development; Value; Safety; Internet and the Web; Communication Technology; Auto Industry

Keywords: Football, soccer, Premier League; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

27 Jan 2009
First Look

First Look: January 27, 2009

Carbonell-Nicolau and Diego Comin Publication:Journal of Quantitative Analysis in Sports (forthcoming) Abstract This paper designs and implements an empirical test to discern whether the parties to a contract are able to commit not to... View Details

Keywords: Martha Lagace

06 Jun 2013
News

Premier League chooses Fry as chairman

September 2010 (Revised October 2011)
Case

Chances Are? Course Selection at HBS and at Kellogg

By: Hanna Halaburda and Aldo Sesia

The case describes two alternative elective course assignment procedures: Harvard Business School's lottery-based system and Kellogg Graduate School of Management's bidding-based system. The case has been designed to discuss the benefits and drawbacks of each system... View Details

Keywords: Business Education; Curriculum and Courses; Higher Education; Auctions; Marketplace Matching; Groups and Teams; Strategy; Education Industry; Education Industry; United States