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  • All HBS Web  (1,496)
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  • Web

Policies, Rules & Guidelines | About

During Course Activities The purpose of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of View Details
  • Web

Entrepreneurship - Recruiting

Salary $160,000 Industries Consumer Products 3% Entertainment / Media 3% Financial Services 7% Health Care 17% Manufacturing 8% Nonprofit / Government 2% Retail 2% Services 3% Technology 55% Functions Business Development 32% Finance 8%... View Details
  • 01 May 2007
  • First Look

First Look: May 1, 2007

products around the world. Madam Walker was active in the social and political causes of her day, and used her position as a successful entrepreneur to promote philanthropy and self-advancement in the African-American community. Purchase... View Details
Keywords: Sean Silverthorne
  • December 2021
  • Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
Citation
Read Now
Related
Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

algorithms can lead to unintended bias that harms certain employees and customers, and the company’s reputation (a bias story can go viral on social media within minutes). 5. Design for inclusive and agile... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

“The asymmetry of the reduced search costs makes it easy for people who want to support Black-owned businesses, while leaving the process largely unchanged for customers who don’t want to engage with the program.” You Might Also Like: COVID-19 Lessons: View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • 15 Aug 2011
  • Research & Ideas

A New Model for Business: The Museum

Weaver lists Facebook, Apple, and Progressive Insurance as other examples of successful curators. In the case of Facebook, he argues that the social media giant is wildly successful in part because it exacts... View Details
Keywords: by Carmen Nobel
  • 18 Jul 2023
  • News

The First Five Years: Brooke Biederman (MBA 2019)

or the ICON theater (sadly now shuttered) in the Seaport any chance I got. Second year, I had less free time for moviegoing. Aside from founding Forby, I cowrote with Senior Lecturer Mark Kramer the HBS case on social impact film and... View Details
Keywords: Robert Bochnak
  • 01 Dec 2023
  • News

Thinking Ahead

that not all companies should sell through social media. Does your customer base fit the demographics of a platform like TikTok? Is your product suited to the medium? “It’s probably more effective to sell cosmetics on TikTok than... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 14 May 2013
  • First Look

First Look: May 14

Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I... View Details
Keywords: Sean Silverthorne
  • December 2011
  • Case

Negotiating the Path of Abraham

By: James K. Sebenius and Kimberlyn Leary
The Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. The Path begins in the ancient ruins of Harran, in modern-day Turkey, where Abraham first heard... View Details
Keywords: Nonprofit Organizations; Governing and Advisory Boards; Partners and Partnerships; Negotiation; Social Entrepreneurship; Religion; Culture; Tourism Industry; Israel; Syria; Middle East; Turkey; Jordan
Citation
Educators
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Related
Sebenius, James K., and Kimberlyn Leary. "Negotiating the Path of Abraham." Harvard Business School Case 912-017, December 2011.
  • Web

California - Global

Company San Francisco, 2015 #tech #inequality Sephora Direct: Investing in Social Media Accounting for the iPhone at Apple, Inc. Warner Bros. Entertainment Keeping Google “Googly” Location California... View Details
  • Web

Human Behavior & Decision-Making - Faculty & Research

Model ; Leadership ; Digital ; Business Ventures ; Change ; Decision Making ; Growth and Development ; Management ; Media ; Social Enterprise ; Journalism and News Industry ; View Details
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

literature. Download the paper: http://www.hbs.edu/research/pdf/07-058.pdf Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout? Authors:Felix Oberholzer-Gee and Joel Waldfogel Abstract Since the dawn of... View Details
Keywords: Martha Lagace
  • Web

2023 Reunion Presentations - Alumni

challenges. ESG Amnesia in M&A Deals: The Case of Musk and Twitter Professor Guhan Subramanian (MBA 1996) + More Info – Less Info This session examines the legal and business issues raised by Elon Musk's recent acquisition of Twitter, now known as X. The focus will be... View Details
  • 04 Nov 2014
  • First Look

First Look: November 4

which they arise. We discuss applications to payment card systems, travel reservation systems, rebate services, and various other intermediaries. Download working paper: http://www.benedelman.org/publications/pricecoherence-2014-10-21.pdf Finance and View Details
Keywords: Sean Silverthorne
  • Web

About - Business & Environment

Environment Initiative. She manages core activities of the BEI and collaborates with other departments to leverage HBS resources, promote the initiative's mission, and improve processes. Her duties include project management, event coordination, content development for... View Details
  • 05 May 2009
  • First Look

First Look: May 5, 2009

the express purpose of influencing supporters to back his administration's agenda. The case describes the activities of the Obama for America campaign and asks whether the new president should use social View Details
Keywords: Martha Lagace
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

refugees were shamed on social media after being photographed with smartphones, and federal agencies have reprimanded how lower-income individuals spend relief funds after natural disasters. Even groceries... View Details
Keywords: by Rachel Layne
  • 01 Dec 2023
  • News

Turning Point: Where Credit Is Due

misuse of funds, sparking intense criticism on social media and igniting a firestorm of public outrage, some directed toward administrators of the fund but also directed toward me. For some, it was an... View Details
Keywords: Executive, Legislative, and Other General Government Support; Government
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