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  • 01 Feb 1997
  • News

Conversing in Cyberspace: Students and Alumni Talk Management

for information. "The whole point of this segment of the course was to say: 'Let's come down from the mountaintop and talk about how real managers get the work of the organization done,'" says Garvin, who decided that for this exercise... View Details
Keywords: Daniel Penrice
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

to increase investment in its "off eBay" strategy; how to allocate investments between the two sides of its payment network (i.e., consumers and merchants); which consumer segments to target (e.g., existing PayPal account... View Details
Keywords: Sean Silverthorne
  • 10 May 2011
  • First Look

First Look: May 10

simulated whether DPD or NEAD chains would produce more transplants when chain segment length was limited to three transplants and reported that DPD performed at least as well as NEAD chains. As this contrasts with the experience of... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

companies will continue to seek out ways to enter into the emerging market segments that place a premium on the social dimensions that accompany the inherent attractiveness of the innovative products. The social entrepreneurs have... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • January 2004 (Revised October 2006)
  • Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong
Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
Related
  • 01 Mar 2008
  • News

Alumni Books

four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking markets that matter; selecting... View Details
Keywords: Noel Capon; Publishing Industries (except Internet); Information
  • 22 Feb 2022
  • News

A Focus on Latinx Entrepreneurs

indicates that the number of Latinx businesses getting started is astounding,” says Perez. He adds that, according to the report, the Latinx community is among the most entrepreneurial segments of the US population, starting more... View Details
Keywords: Jennifer Gillespie
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

average, NPEs appear to behave as opportunistic “patent trolls.” NPEs sue cash-rich firms and target cash in business segments unrelated to alleged infringement at essentially the same frequency as they target cash in View Details
Keywords: Dina Gerdeman
  • 19 Dec 2012
  • Research & Ideas

Affordable Housing: Israel and the United States

"ghost" condominiums, coupled with immigration, fuel the demand. The supply of housing is limited, due to the topography of the nation, the need to live near jobs, and the fact that the government owns 90% of the land. Add to the Israeli conundrum the View Details
Keywords: by Nicolas P. Retsinas, John H. Vogel & Charles S. Laven; Construction; Real Estate
  • 07 Mar 2005
  • Research & Ideas

The Rise of Innovation in Asia

industry, and even a country to the head of the class almost overnight, said Kiyotaka Fujii, president and CEO of SAP Japan Co., Ltd. That lesson was learned by Japan in the 1980s, when it was rising to prominence in some segments of the... View Details
Keywords: by Sean Silverthorne
  • 18 Mar 2009
  • Research & Ideas

Marketing After the Recession

closely to your customers and revise your market segmentation assumptions. Assess your target customers' trust in your brand. Clearly, trust in financial services brands has taken a beating. Many well-known brands like Merrill Lynch will... View Details
Keywords: by John Quelch; Retail
  • 22 Feb 2022
  • News

Addressing The Financial Security Gap

was widowed with four young children to support on a teacher’s pension—wrote to her when she learned that BlackRock managed a segment of the New York State Teachers’ Pension Fund. “It said, ‘Dear Anne, please take care of us old teachers.... View Details
Keywords: Jennifer Gillespie
  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the money is.” Pursue the View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • March 2018
  • Teaching Note

Sandlands Vineyards

By: Benjamin C. Esty and Greg Saldutte
Teaching Note for HBS No.718-438. View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Napa Valley; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
Related
  • 08 Mar 2019
  • Blog Post

“There’s no quick shortcut to success:” Zorpads takes off

process. The pair noted that it was months of written and video applications, and even when they made it to the studio, they still did not have guarantee their segment would air. It ultimately did air on January 27th, with Wiegele and... View Details
  • 26 Apr 2011
  • First Look

First Look: April 26

unchanged. We find that CLV availability resulted in a significant shift in attention towards the more profitable client segments (the weight of the top segment in the portfolio of customers increases from... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

gaining or losing national share, and whether it is getting broader or narrower in depth. The data covers not only the overall cluster but also segments or "subclusters." These further reveal the cluster's strengths and... View Details
Keywords: by Sean Silverthorne
  • 28 Oct 2024
  • Op-Ed

Latino Voters Have Grown More Politically Divided. That’s Not Surprising.

John Judis and Ruy Teixeira heralded a new age of US politics in their 2002 book, The Emerging Democratic Majority. The book predicted that the growing Latino population, coupled with a clear Democratic lead in many other growing segments... View Details
Keywords: by Richard Calvo, Vincent Pons, and Jesse M. Shapiro
  • Web

Propose an Independent Project | MBA

Bank/Broker-dealer back-office segment Helping the CEO determine how to manage the business and political issues around the pricing and marketing of prescription drugs Analyzing the appropriateness of an organization’s current price... View Details
  • Web

Private Equity Finance - Course Catalog

turnarounds to mature businesses, from “home-run” deals to troubled investments. (The course does not cover venture capital or real estate segments of PE.) Through these case studies, the goal of the class is to understand when and how... View Details