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Show Results For
- All HBS Web
(911)
- News (134)
- Research (671)
- Events (5)
- Multimedia (8)
- Faculty Publications (448)
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
removing client-sensitive information, we develop 'knowledge objects' by pulling key pieces of knowledge such as interview guides, work schedules, benchmark data, and market segmentation analyses out of documents and storing them in the... View Details
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
expensive process of selling and marketing to schools, said Kim, whereby every sale is done in person. Kalliarekos commented on the massive confusion about the industry in general. "Is there an education industry?" he asked, noting the huge scale and... View Details
- 04 Nov 2008
- First Look
First Look: November 4, 2008
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Martha Lagace
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
technology such as online learning. The fastest-growing segment of education, of course starting from a small base, is that delivered online. Increasingly, anything, anywhere, anytime is becoming possible for those desiring education of... View Details
Keywords: by James Heskett
- 23 Jul 2024
- Research & Ideas
Forgiving Medical Debt Won't Make Everyone Happier
segment about the nonprofit on comedian John Oliver’s HBO show Last Week Tonight. Kluender coauthored the study with Neale Mahoney, a professor at Stanford University; Wesley Yin, a professor at the University of California at Los... View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
industries or certain segments of the pharmaceutical business. But in many other industries - financial services, education, and health care, for instance - this analytical model is proving extremely helpful in understanding what is... View Details
- 14 Jun 2011
- First Look
First Look: June 14
somebody else's point of view and seeking out safe ways to allow themselves to become vulnerable. Read the article: http://hbr.org/2011/06/managing-yourself-the-paradox-of-excellence/ar/1 Segmenting the Base of the Pyramid Authors:V.... View Details
Keywords: Sean Silverthorne
- Web
Thaddeus Mosley Illusory Progression 2020 | About
segments interact. Because of [sculptor Isamu] Noguchi, I’ve aimed for work that levitates or is slightly off balance.” Mosley has received numerous commissions over the years, including a public sculpture for Pittsburgh’s Urban... View Details
- February 2022
- Teaching Note
Borusan CAT: Monetizing Prediction in the Age of AI
By: Navid Mojir
Teaching Note for HBS Case No. 521-053. View Details
- 25 Aug 2022
- News
Case Study: Sound Check
improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the feedback as gold. Rapidly iterate... View Details
- Profile
Jeff Nelson
says. “For years, our mission had been to give all segments of society access to housing. Now we wondered, is home ownership a realistic goal for everyone? Are we helping people or setting them up to fail?” In his two-year rotation... View Details
- 01 Dec 2018
- News
Adapting to Meet Changing Needs
it across in a very limited amount of time—typically threeto five-minute learning segments that build on each other. That turned out to be a complicated challenge,” says Mayo, the Thomas S. Murphy Senior Lecturer of Business... View Details
- 02 Jan 2019
- What Do You Think?
SUMMING UP: Do We Need an Artificial Intelligence Czar?
less than enthusiastic about these ideas. He remarked, “Let me see if I get this question right. We want to create a government position to oversee AI across all segments of the US economy. Great idea.” After citing a number of ways he... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
advantage of to reach voters? A: Political marketing is evolving in the same way. Grassroots political organizations and interest groups are using digital technology to communicate to targeted segments of citizens, receive input from... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2018
- News
Case Study: On the Record
Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte Global forecast, selling an... View Details
Keywords: April White
- March 2018 (Revised March 2018)
- Supplement
Sandlands Vineyards
By: Benjamin C. Esty and Greg Saldutte
Approximately 80% of the wineries in the US breakeven or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Napa Valley; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- November 2023 (Revised April 2025)
- Case
Norse Atlantic Airways
By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details
Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States
Shih, Willy. "Norse Atlantic Airways." Harvard Business School Case 624-034, November 2023. (Revised April 2025.)
- 19 Aug 2008
- First Look
First Look: August 19, 2008
Working PapersExploring Inventory Trends in Six U.S. Retail Segments Authors:Adenekan (Nick) Dedeke and Noel H. Watson Abstract Our paper describes inventory trends for both public and private U.S. firms in six retail View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
some $10 billion in annual revenues, the NFL wants more—lots more. Its goal is to boost that number to $25 billion annually by 2027. Getting there may not be easy. The league's focus on expansion relies on gaining ground with new US fan View Details