Publications
Publications
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(10,847)
- Faculty Publications (1,722)
- February 2018 (Revised August 2023)
- Case
Nykaa.com: A Passion for Beauty
By: Paul Gompers, Anjali Raina and Rachna Chawla
Being an entrepreneur was a childhood dream for Falguni Nayar. The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013)... View Details
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
- February 2018
- Teaching Note
Advika Consulting Services: Challenges and Opportunities in Managing Human Capital
By: Alison Wood Brooks, Francesca Gino, Julia J. Lee, Bradley R. Staats, Andrew Wasynczuk and John Beshears
Teaching Note for HBS No. 916-033. View Details
Keywords: Consulting Firms
- February 2018
- Case
Vodafone: Managing Advanced Technologies and Artificial Intelligence
By: William R. Kerr and Emer Moloney
Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and artificial intelligence—CEO Vittorio Colao reflected on how he should change the... View Details
- February 2018 (Revised August 2018)
- Case
OpenInvest
By: Shawn Cole, Boris Vallée and Nicole Tempest Keller
Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details
- February 2018 (Revised May 2018)
- Case
Haier: Incubating Entrepreneurs in a Chinese Giant
By: Rosabeth Moss Kanter and Nancy Hua Dai
CEO Zhang Ruimin must plan how to accelerate the growth of self-managed microenterprises. Platforms were Haier’s business platforms operating in five major sectors: white goods transformation, investment and incubation, financial holdings, real estate, and cultural... View Details
- February 2018
- Case
The Golden Triangle: Back in Business (A)
By: Joseph Fuller, William Kerr, Manjari Raman and Donald Maruyama
The Golden Triangle Region (GTR) is a three-county area in rural Mississippi that suffered a steep decline as manufacturing companies faced pressures from automation and overseas competition. Between the mid 1980s and late 1990s, several textile, toy, and tubing... View Details
- February 2018
- Teaching Note
Still Leading Series—Issues in Transitioning to New Forms of Service Later in Life
By: Rosabeth Moss Kanter, Rakesh Khurana, James Honan and Ai-Ling Jamila Malone
The Still Leading case series includes an introductory note, “Still Leading (A): Issues in Transitioning to New Forms of Service Later in Life” and 10 supplementary cases that cover the transition of highly accomplished and prolific leaders (Hon. Robert McDonald, Hon.... View Details
- February 2018
- Supplement
Ant Financial (B)
By: Feng Zhu, Ying Zhang, Krishna G. Palepu and Anthony K. Woo
Supplements the (A) case. View Details
- February 2018 (Revised January 2020)
- Supplement
Ant Financial (C)
By: Feng Zhu, Ying Zhang, Krishna G. Palepu and Anthony K. Woo
Supplements the (A) case. View Details
- 2018
- Article
Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time
By: A. V. Whillans, Elizabeth W. Dunn and Michael I. Norton
Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact... View Details
- January 2018
- Supplement
Scaling Swagbucks (B)
By: Jeffrey F. Rayport and Matthew G. Preble
“Swagbucks (B),” HBS No. 817123, picks up in mid-2014 following the events described in “Swagbucks (A),” HBS No 817122. Davis and Gorowitz were successful in their efforts to position the company for scale without negatively affecting the company’s foundational... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Technology Industry
- January 2018
- Supplement
BeiGene Supplemental PowerPoint
By: Willy C. Shih and Jimmy Zhang
BeiGene was a biopharmaceutical company founded on exploiting a temporal regulatory policy discontinuity. Because of regulatory challenges in China, most innovative new drugs launched there four to six years after their initial U.S. launches. This gave BeiGene a window... View Details
- January 2018 (Revised September 2023)
- Case
Giving Birth to Ovia Health
By: Jeffrey J. Bussgang and Julia Kelley
In late 2016, Paris Wallace, the CEO of Ovia Health, and the rest of the company’s co-founders faced a difficult decision about the best way to grow Ovia Health’s revenue. Founded in 2012, Ovia Health specialized in mobile and web applications in the women’s health... View Details
- January 2018
- Case
Environmental Technology Fund Partners and E-Leather
By: Vikram S. Gandhi and Aldo Sesia
It is 2014 and Environmental Technologies Fund (ETF) Partners, a UK-based venture capital firm, has an opportunity to invest in a privately held UK company that manufactured engineered composition leather extracted from waste leather using an environmentally friendly... View Details
- 2018
- Report
The Future of Nuclear Energy in a Carbon-Constrained World: An Interdisciplinary MIT Study
The Future of Nuclear Energy in a Carbon-Constrained World study is the eighth in the MIT Energy Initiative’s "Future of" series, which aims to shed light on a range of complex and important issues involving energy and the environment. A central theme is... View Details
- Article
Default Neglect in Attempts at Social Influence
By: Julian Zlatev, David P. Daniels, Hajin Kim and Margaret A. Neale
Current theories suggest that people understand how to exploit common biases to influence others. However, these predictions have received little empirical attention. We consider a widely studied bias with special policy relevance: the default effect, which is the... View Details
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
- December 2017 (Revised July 2020)
- Case
Opportunity Growth at Grupo Torre Médica
By: Juan Alcácer, J. Ramon Lecuona-Torras and Katherine Grozier
Senior management must make a decision for how to grow their search fund to reach the final margins for investors. View Details
- December 2017 (Revised December 2018)
- Case
OCP Group
By: Kristin Fabbe, Forest Reinhardt, Natalie Kindred and Alpana Thapar
This case explores the strategy of OCP Group, the 95% state-owned Moroccan firm charged with managing the North African country’s vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium, and... View Details