Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (11,458) Arrow Down
Filter Results: (11,458) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (11,458)
    • People  (55)
    • News  (3,601)
    • Research  (5,294)
    • Events  (106)
    • Multimedia  (130)
  • Faculty Publications  (2,604)

Show Results For

  • All HBS Web  (11,458)
    • People  (55)
    • News  (3,601)
    • Research  (5,294)
    • Events  (106)
    • Multimedia  (130)
  • Faculty Publications  (2,604)
← Page 32 of 11,458 Results →
  • March 27, 2025
  • Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes
The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit
Citation
Read Now
Purchase
Related
Gupta, Sunil, and Frank V. Cespedes. "How One Company Used AI to Broaden Its Customer Base." Harvard Business Review (website) (March 27, 2025).
  • November 1999 (Revised July 2001)
  • Case

New Profit Inc.: Governing the Nonprofit Enterprise

By: Robert S. Kaplan
New Profit, Inc. (NPI) is an innovative venture philanthropy fund. Founded by social entrepreneur Venessa Kirsch, NPI intends to raise large donations from individuals who wish to invest in nonprofit enterprises that could have a significant social impact and the... View Details
Keywords: Balanced Scorecard; Nonprofit Organizations; Venture Capital; Social Entrepreneurship; Corporate Governance; Performance Evaluation; Financial Statements; Philanthropy and Charitable Giving; Service Industry
Citation
Educators
Purchase
Related
Kaplan, Robert S. "New Profit Inc.: Governing the Nonprofit Enterprise." Harvard Business School Case 100-052, November 1999. (Revised July 2001.)
  • 20 Feb 2017
  • Research & Ideas

Having No Life is the New Aspirational Lifestyle

Americans are working longer hours than ever before, with the office increasingly stealing our leisure time. But according to new research by Anat Keinan, this hectic way of life is, for many of us, far from an unmitigated negative. In... View Details
Keywords: by Michael Blanding
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

quality products when they use a tying strategy. In this paper, we empirically explore this question by examining Google’s decision to tie its new reviews product to its search engine. We experimentally vary... View Details
Keywords: Dina Gerdeman

    A New Analysis of Differential Privacy’s Generalization Guarantees

    We give a new proof of the “transfer theorem” underlying adaptive data analysis: that any mechanism for answering adaptively chosen statistical queries that is differentially private and sample-accurate is also accurate out-of-sample. Our new proof is elementary and... View Details
    • 2012
    • Chapter

    Evidence from the Firm: A New Approach to Understanding Corruption

    By: Shawn A. Cole and Anh Tran
    Due to its clandestine nature, most of what we understand about corruption comes from survey evidence and self-reported perceptions of corruption: this limits both the range of questions that can be asked and the precision of answers that can be provided. This chapter... View Details
    Keywords: Measurement and Metrics; Crime and Corruption; Organizations; Ownership; Asia
    Citation
    Related
    Cole, Shawn A., and Anh Tran. "Evidence from the Firm: A New Approach to Understanding Corruption." Chap. 14 in International Handbook on the Economics of Corruption, Volume 2, edited by Susan Rose-Ackerman and Tina Soreide, 408–427. Edward Elgar Publishing, 2012.
    • 21 Apr 2008
    • Research & Ideas

    The New Math of Customer Relationships

    update us on the new research and on the impact of these works on practice. Sean Silverthorne: It's been five years since The Value Profit Chain was published, and ten years since the arrival of its... View Details
    Keywords: by Sean Silverthorne
    • November 2016 (Revised October 2018)
    • Case

    Formlabs: Selling a New 3D Printer

    By: Frank V. Cespedes, Olivia Hull and Amram Migdal
    Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
    Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
    Citation
    Educators
    Purchase
    Related
    Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
    • 30 Mar 2020
    • Research & Ideas

    The New Rules for Remote Work: Pandemic Edition

    Welcome to the new world of remote work, pandemic style. Before the coronavirus hit, 5.2 percent of US employees reported telecommuting most of the time, while 43 percent worked from home at least some of... View Details
    Keywords: by Dina Gerdeman
    • 07 Aug 2018
    • News

    DreamBox Learning Breaks New Ground

    becomes one of the only black women to have raised that much cash in private funding. According to Project Diane, just 34 black women have raised over $1 million in venture dollars. Last year, Woolley-Wilson spoke to the New View Details
    • 07 Feb 2022
    • Research & Ideas

    Digital Transformation: A New Roadmap for Success

    must constantly attend to both top and bottom lines by launching new products, services, and experiences consistently. Leaders from software-as-a-service (SaaS) business models, for example, described how delivering at the price points... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
    • 18 Jan 2019
    • News

    A third of US workers have left a job due to caregiving responsibilities

    • Article

    Core Earnings: New Data and Evidence

    By: Ethan Rouen, Eric C. So and Charles C.Y. Wang
    Using a novel dataset, we show that components of firms' GAAP earnings stemming from ancillary business activities or transitory shocks are significant in frequency and magnitude. These components have grown over time and are dispersed across various sections of the... View Details
    Keywords: Core Earnings; Transitory Earnings; Non-operating Earnings; Quantitative Disclosures; Equity Valuation; Big Data; Business Earnings; Financial Reporting; Valuation; Analytics and Data Science
    Citation
    SSRN
    Find at Harvard
    Read Now
    Related
    Rouen, Ethan, Eric C. So, and Charles C.Y. Wang. "Core Earnings: New Data and Evidence." Journal of Financial Economics 142, no. 3 (December 2021): 1068–1091.
    • 19 Apr 2017
    • News

    Two MBA Students Awarded Soros Fellowships for New Americans

    • 01 Dec 2016
    • News

    Summing Up the New Students

    been an investment banker for seven years, which was so intimidating.” Anja Anliker Brooklyn Park, Minnesota CV: Logistics officer, US Navy, San Diego (active duty) “I drove over 5,000 miles this summer. From San Diego, I detoured north... View Details
    Keywords: Julia Hanna
    • Forthcoming
    • Article

    You've Got Mail! The Late 19th-Century U.S. Postal Service Expansion, Firm Creation, and Firm Performance

    By: Astrid Marinoni and Maria P. Roche
    This paper examines the impact of the expansion of the US Postal Service in the late 19th century on firm creation and performance. Utilizing newly digitized archival data on historic business establishments, post office locations, and road networks in California,... View Details
    Keywords: Institutional Innovation; Knowledge Exchange; US Postal Service; Firm Performance; Infrastructure; Expansion; Government Administration; Communication; Business History; Entrepreneurship; Public Administration Industry; California
    Citation
    Find at Harvard
    Purchase
    Related
    Marinoni, Astrid, and Maria P. Roche. "You've Got Mail! The Late 19th-Century U.S. Postal Service Expansion, Firm Creation, and Firm Performance." Management Science (forthcoming). (Pre-published online January 15, 2025.)
    • May 2019
    • Article

    Marketplace Lending: A New Banking Paradigm?

    By: Boris Vallée and Yao Zeng
    Marketplace lending relies on large-scale loan screening by investors, a major deviation from the traditional banking paradigm. Theoretically, participation of sophisticated investors in marketplace lending improves screening outcomes but also creates adverse... View Details
    Keywords: Marketplace Lending; Screening; Sophisticated Investors; Adverse Selection; Financing and Loans; Performance; Information
    Citation
    Find at Harvard
    Related
    Vallée, Boris, and Yao Zeng. "Marketplace Lending: A New Banking Paradigm?" Review of Financial Studies 32, no. 5 (May 2019): 1939–1982.
    • 20 Feb 2018
    • First Look

    First Look at New Research and Ideas, February 20, 2018

    Abstract—We give a direct proof of one-sided strategy-proofness for worker-firm matching under continuously transferable utility. A new “Lone Wolf” theorem (Jagadeesan et al., 2017) for settings with transferable utility allows View Details
    Keywords: Sean Silverthorne
    • December 2009
    • Case

    TruEarth Healthy Foods: Market Research for a New Product Introduction

    By: V. Kasturi Rangan and Sunru Yong
    Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
    Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
    Citation
    Educators
    Purchase
    Related
    Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
    • Article

    Managing the Use and Dissemination of Information about Biomarkers: The Importance of Incentive Structures.

    By: Ariel Dora Stern
    The use of biomarkers holds great promise for the development of new therapeutics and the acceleration of clinical research. However, biomarkers must be validated—a complex and costly endeavor. Importantly, biomarker validation is meaningfully shaped by economic and... View Details
    Keywords: Biomarkers; Information Management; Health Care and Treatment; Motivation and Incentives
    Citation
    Find at Harvard
    Read Now
    Related
    Stern, Ariel Dora. "Managing the Use and Dissemination of Information about Biomarkers: The Importance of Incentive Structures." Journal of Law, Medicine & Ethics 47, no. 3 (September 2019): 396–397.
    • ←
    • 32
    • 33
    • …
    • 572
    • 573
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.