Publications

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

TeachingInterests

Competing with Social Networks

MBA EC 1217

Career Focus

Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

New businesses often struggle finding their first customers. The challenge is even more difficult with startups in the sharing economy that launch as platforms connecting independent service providers with consumers. Take Uber. Its... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

October 2009 (Revised June 2010)
Case

Hulu: An Evil Plot to Destroy the World?

By: Anita Elberse and Sunil Gupta

In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details

Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Media and Broadcasting Industry

February 2023 (Revised March 2023)
Case

Twitter Turnaround and Elon Musk

By: Andy Wu and Goran Calic

Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter’s San Francisco headquarters. The night before, Musk officially took the company private and became Twitter’s majority shareholder, finally ending a months-long acquisition... View Details

Keywords: Elon Musk; Twitter; Acquisition; Revenue; Advertising; Social Media; Business or Company Management; Public Opinion; Job Cuts and Outsourcing

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown. “Airbnb... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

discovery to validate a problem but don’t yet have a product, my follow-up question is: “How do you know people or companies will use your product?” Answers are equally discouraging. More often than not, I hear examples of interest tests, such as hits on social View Details

Keywords: by Julia Austin

Felipe Antonio Custer

Keywords: Food and Chemicals

Web

Contact Us

our office to learn more about our students and alumni or to develop a customized recruiting strategy. Name* Contact Email* Subject* Employer Name Select Industry Consulting Consumer Products Energy / Utilities Entertainment / Media... View Details

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

virtual-reality future yet to materialize as hoped by its biggest proponents. Chief among its backers: Facebook founder Mark Zuckerberg, who two years ago went so far as to change his social media company’s name to Meta and vowed to spend... View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

View Video “Are you happy?” asks Atlantic editor Jeffrey Goldberg of happiness expert Arthur C. Brooks. “Next question,” Brooks jokes, before answering: “No one is. Happiness is not a destination. It’s a direction.” In this video, Brooks, a professor at Harvard View Details

Keywords: by HBS Staff

02 May 2017
First Look

First Look at New Research: May 2, 2017

April 14, 2017 Harvard Business Review Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It By: Deighton, John A. Abstract—United Airlines has pledged to improve its training programs and empower its... View Details

Keywords: Carmen Nobel

30 Jun 2022
HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

product line. Everybody can understand it,” says Harvard Business School Professor Robert J. Dolan. “Then it got incredibly complicated.” In May, Peloton reported its biggest quarterly loss since its 2019 initial public offering and said... View Details

Keywords: by Lane Lambert; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)