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  • All HBS Web  (4,718)
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  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
  • May–June 2015
  • Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur
Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details
Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States
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Liaukonyte, Jura, Thales Teixeira, and Kenneth Wilbur. "Television Advertising and Online Shopping." Marketing Science 34, no. 3 (May–June 2015): 311–330.
  • Other Article

How to Make Remote Monitoring Tech Part of Everyday Health Care

By: Samantha F. Sanders, Ariel Dora Stern and William J. Gordon
Remote patient monitoring is a subset of telehealth that involves the collection, transmission, evaluation, and communication of patient health data from electronic devices. These devices include wearable sensors, implanted equipment, and handheld instruments. During... View Details
Keywords: Health Care and Treatment; Information Technology; Analytics and Data Science; Technology Adoption
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Sanders, Samantha F., Ariel Dora Stern, and William J. Gordon. "How to Make Remote Monitoring Tech Part of Everyday Health Care." Harvard Business Review (website) (July 2, 2020).
  • January 2011 (Revised July 2011)
  • Case

Elizabeth Jacobs: Price-Earnings Ratios and Employee Stock Option Grants

By: David F. Hawkins
Analyst questions the value of accounting measurement of earnings per share and stock option costs for equity valuation purposes. View Details
Keywords: Earnings Management; Business Earnings; Employee Stock Ownership Plan; Stock Shares; Employee Ownership; Stock Options; Equity; Accounting Audits; Valuation; Profit Sharing; Accounting Industry
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Hawkins, David F. "Elizabeth Jacobs: Price-Earnings Ratios and Employee Stock Option Grants." Harvard Business School Case 111-087, January 2011. (Revised July 2011.)
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for... View Details
Keywords: by Dina Gerdeman
  • January 2022 (Revised February 2022)
  • Case

Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?

By: Jonas Heese, Charles C.Y. Wang and James Weber
In early 2019, Anthony Campagna, the global director of fundamental research at ISS EVA, a unit of the proxy advisory firm Institutional Shareholder Services (ISS), was preparing to release ISS's analyses of public company performance and CEO compensation ahead of Say... View Details
Keywords: Jobs and Positions; Compensation and Benefits; Performance; Performance Productivity; Measurement and Metrics; Analytics and Data Science; Value; Business or Company Management; Performance Evaluation; Business and Shareholder Relations
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Heese, Jonas, Charles C.Y. Wang, and James Weber. "Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?" Harvard Business School Case 122-061, January 2022. (Revised February 2022.)
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

few researchers have looked to see whether firms that adopt it have subsequently seen increased revenues or share prices. But there's almost no research that examines whether this quality standard actually helps firms improve quality. Quality is difficult to View Details
Keywords: by Martha Lagace
  • February 2024
  • Teaching Note

CityScore: Big Data Comes to Boston

By: Boris Groysberg and Sarah L. Abbott
Teaching Note for HBS Case No. 422-050. In 2016, Mayor Marty Walsh of Boston introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. View Details
Keywords: Government Administration; Leadership; Transformation; City; Analytics and Data Science; Measurement and Metrics; Public Administration Industry; United States; Boston
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Groysberg, Boris, and Sarah L. Abbott. "CityScore: Big Data Comes to Boston." Harvard Business School Teaching Note 424-058, February 2024.
  • Teaching Interest

Finance Reporting and Control

Financial Reporting and Control (FRC) is a course about how leaders can design and use performance measurement systems to build more effective organizations. Throughout their careers, business leaders are required to... View Details

  • May 1994
  • Article

The Work Preference Inventory: Assessing Intrinsic and Extrinsic Motivational Orientations

By: T. M. Amabile, K. G. Hill, B. A. Hennessey and E. M. Tighe
The Work Preference Inventory (WPI) is designed to assess individual differences in intrinsic and extrinsic motivational orientations. Both the college student and the working adult versions aim to capture the major elements of intrinsic motivation (self-determination,... View Details
Keywords: Creativity; Motivation and Incentives; Measurement and Metrics; Higher Education; Employees; Personal Characteristics
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Amabile, T. M., K. G. Hill, B. A. Hennessey, and E. M. Tighe. "The Work Preference Inventory: Assessing Intrinsic and Extrinsic Motivational Orientations." Journal of Personality and Social Psychology 66, no. 5 (May 1994): 950–967.
  • Teaching Interest

Financial Reporting and Control

By: Suraj Srinivasan

Financial Reporting and Control (FRC) covers topics about how managers can design and use performance measurement systems for external reporting and internal management to build more effective organizations. Throughout their careers, business leaders are required to... View Details

Keywords: Financial Reporting
  • 24 Nov 2020
  • Working Paper Summaries

Accounting for Product Impact in the Consumer Finance Industry

Keywords: by George Serafeim and Katie Trinh; Financial Services
  • January 2002 (Revised March 2003)
  • Case

Note on Foreign Direct Investment in Japan

Discusses definition and measure issues related to foreign direct investment (FDI) and summarizes explanations in the academic literature for the low levels of inward FDI in Japan. View Details
Keywords: Foreign Direct Investment; Japan
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Huang, Yasheng. "Note on Foreign Direct Investment in Japan." Harvard Business School Case 702-029, January 2002. (Revised March 2003.)
  • March 2009
  • Case

Barbara Norris: Leading Change in the General Surgery Unit

By: Boris Groysberg, Nitin Nohria and Deborah Bell
Barbara Norris struggles to address the many problems facing her as a recently promoted nurse manager in the General Surgery Unit (GSU) at Eastern Massachusetts University Hospital (EMU). She has inherited a unit with the lowest employee satisfaction scores and highest... View Details
Keywords: Employee Relationship Management; Leading Change; Service Delivery; Organizational Change and Adaptation; Organizational Culture; Groups and Teams; Motivation and Incentives; Satisfaction; Health Industry
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Groysberg, Boris, Nitin Nohria, and Deborah Bell. "Barbara Norris: Leading Change in the General Surgery Unit." Harvard Business School Case 409-090, March 2009.
  • February 2022
  • Case

CityScore: Big Data Comes to Boston

By: Boris Groysberg and Sarah L. Abbott
In 2016, Martin “Marty” Walsh, the Mayor of Boston, introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. The dashboard was updated daily and publicly available. The mayor frequently discussed the CityScore targets in... View Details
Keywords: Analytics and Data Science; Government Administration; Leadership; Transformation; City; Measurement and Metrics; Public Administration Industry; Boston; United States
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Groysberg, Boris, and Sarah L. Abbott. "CityScore: Big Data Comes to Boston." Harvard Business School Case 422-050, February 2022.
  • 05 Mar 2018
  • Working Paper Summaries

Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change

Keywords: by Edward L. Glaeser, Hyunjin Kim, and Michael Luca
  • March 2020
  • Article

Do Fire Sales Create Externalities?

By: Sergey Chernenko and Adi Sunderam
We develop three novel measures of how much of the price impact of their trading different mutual funds internalize. We show that mutual funds that internalize more of their price impact hold larger cash buffers and use these buffers more aggressively to accommodate... View Details
Keywords: Fire Sales; Externalities; Investment Funds; Price; Financial Liquidity; Management
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Chernenko, Sergey, and Adi Sunderam. "Do Fire Sales Create Externalities?" Journal of Financial Economics 135, no. 3 (March 2020): 602–628.
  • June 1996 (Revised March 1998)
  • Case

Skandia AFS: Developing Intellectual Capital Globally

By: Christopher A. Bartlett and Takia Mahmood
Focuses on the measurement and management of organizational knowledge as a strategic asset, and on the deployment of information technology, organizational structure, and processes in leveraging that asset. View Details
Keywords: Global Strategy; Knowledge Sharing; Growth and Development Strategy; Organizational Design; Organizational Structure; Alliances; Competitive Advantage; Information Technology
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Bartlett, Christopher A., and Takia Mahmood. "Skandia AFS: Developing Intellectual Capital Globally." Harvard Business School Case 396-412, June 1996. (Revised March 1998.)
  • 04 Feb 2020
  • Video

Sir Fazle Hasan Abed

Sir Fazle Hasan Abed, founder of Bangladesh-based BRAC, the world's largest NGO, discusses innovation in health enabled by measurements and being able to prove results to the community.

 View Details

    Raffaella Sadun

    Raffaella Sadun is Charles E. Wilson Professor of Business Administration at Harvard Business School, and is a Co-Chair of Harvard Business School’s Project on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Sadun received her PhD in Economics... View Details

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