Marketplaces - Publications - Faculty & Research

24 Mar 2017
News

Alumni New Venture Competition Finalists Named

their children, and yours. Alumna: Meghana Narayan, MBA 2007 Region: Southeast Asia & Middle East Werk: Werk is a job platform on a mission: keeping women in the leadership pipeline. We are a new type of job marketplace that allows... View Details

01 Dec 2006
News

Over 50 and Job Hunting?

inventory their professional skills, attend relevant professional conferences and seminars, and study marketplace trends. “You can’t do anything about getting older,” she notes, “but you can stay in touch with the forces that drive your... View Details

Keywords: Deborah Blagg; job hunting

01 Dec 2005
News

Back to School

how you position the school in the marketplace or how you help students figure out whether this is the right place for them, it’s problem-solving, and I love that,” she says. Now that she’s found her own niche, Whitney has long-term plans... View Details

Keywords: Margie Kelley; Elementary and Secondary Schools; Educational Services

23 Jul 2013
First Look

First Look: July 23

http://www.vcc.columbia.edu/files/vale/print/No_96_-_Wells_-_FINAL.pdf Working Papers Marketplace or Reseller? By: Hagiu, Andrei, and Julian Wright Abstract—Intermediaries can choose between functioning as a View Details

Keywords: Anna Secino

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55493 Marketplace Scalability and Strategic Use of Platform Investment By: Li, Jin, Gary P. Pisano, and Feng Zhu Abstract— The scalability of a View Details

Keywords: Dina Gerdeman

01 May 2012
First Look

First Look: May 1

marketplace and so under-invest in the new technology. The second suggests that incumbent firms develop organizational capabilities and cognitive frames that make them slow to "see" new opportunities and that make it difficult... View Details

Keywords: Carmen Nobel

06 Sep 2005
Research & Ideas

When Product Variety Backfires

Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like online grocery... View Details

Keywords: by Poping Lin; Consumer Products

03 Feb 2009
First Look

First Look: February 3, 2009

none of the passivity displayed by mass media audiences. This paper categorizes five roles for the interactive consumer and draws implications for marketing practice. It concludes that the balance of power over marketplace meaning-making... View Details

Keywords: Martha Lagace

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

marketplace hence our nomenclature refers to "virtuous mice." And there are a lot of large companies attracted to these successful social icons, but not all "wealthy elephants" are capable of entering into a successful... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage

November 2008 (Revised March 2011)
Case

a-connect: In Search of Talent Partners (A)

By: Robert G. Eccles and Dilyana Karadzhova

a-connect was started in 2002 by three former McKinsey partners who wanted to develop an alternative business model consulting firm, which they have positioned as a high-end staffing company. The company has been very successful, growing to revenues of CHF 30 million... View Details

Keywords: Business Model; Decision Choices and Conditions; Initial Public Offering; Selection and Staffing; Growth and Development Strategy; Marketplace Matching; Expansion; Consulting Industry

Citation

Educators

Purchase

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

year. And unlike for most TV advertising, viewers actually watch Super Bowl commercials. Which advertiser did best? It depends on whether we judge based on aesthetic aspects of the production or likely marketplace effectiveness. My... View Details

Keywords: Re: Multiple Faculty; Telecommunications

01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

already determined that there's some truly fundamental reason to do so." Some question whether the "upside down" organization is an idea whose time has come. David Koltermann warns, "The potential revolution to turn management upside down is... View Details

Keywords: by James Heskett

06 Dec 2021
News

The Sparkles in Our Skies

created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a consumer who was not in the... View Details

Keywords: April White; Nonstore Retailers; Retail Trade

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

from delayed activation and sluggish email (AT&T's responsibility as the exclusive network provider) to feature shortfalls began to dampen marketplace enthusiasm. The hype had brought forward demand from the Apple afficionistas who... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

01 Jun 2001
News

Modupe Akinola: Outreach In Africa

Graduating magna cum laude in 1996, Akinola was accepted at HBS but deferred admission while she returned to Africa, this time to the city of Accra, Ghana. “In Benin, we had talked about the possibility of reaching street kids in their own environment by actually going... View Details

Keywords: Deborah Blagg; UNICEF; Educational Services

14 Dec 2010
First Look

First Look: Dec. 14

http://www.hbs.edu/research/pdf/11-055.pdf Marketplace Institutions Related to the Timing of Transactions Author:Alvin E. Roth Abstract This paper describes the unraveling of transaction dates in several markets, including the labor... View Details

Keywords: Sean Silverthorne

26 Jul 2016
First Look

July 26, 2016

https://cb.hbsp.harvard.edu/cbmp/product/216076-PDF-ENG Harvard Business School Case 516-094 Airbnb, Etsy, Uber: Acquiring the First Thousand Customers By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups... View Details

Keywords: Sean Silverthorne

22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

such period on record. Significant financial failures returned to the marketplace in the late 1980s with the savings and loan crisis, followed by a rash of bank failures in the early 1990s that forced the government to recapitalize the... View Details

Keywords: by Roger Thompson; Banking; Financial Services

07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

Trumbull, that unfettered marketplace has "virtually disappeared." "Today, arguably no other economic actor in the advanced industrial countries—not the investor, not the worker, not the welfare recipient—enjoys a more thorough set of... View Details

Keywords: by Sean Silverthorne; Retail

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

ratings star added on a Yelp restaurant review translated to anywhere from a 5-percent to 9-percent effect on revenues. Local, independent restaurants were the most affected by reviews, probably because diners have little information about them before the reviews were... View Details

Keywords: Re: Multiple Faculty; Technology

Publications