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  • January 2014
  • Case

In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma

By: Robert J. Dolan and Heather Beckham
Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could... View Details
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  • Teaching Interest

The Business of Entertainment, Media, and Sports (Executive Education)

By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
  • February 1997 (Revised January 2002)
  • Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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  • 03 Jan 2007
  • Working Paper Summaries

Banking Deregulation, Financing Constraints and Entrepreneurship

Keywords: by William Kerr & Ramana Nanda; Banking
  • 2008
  • Working Paper

Platform Competition, Compatibility, and Social Efficiency

By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda
Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details
Keywords: Network Effects; One-Sided Platforms; Two-Sided Platforms; Competition
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    How Quantitative Easing Works: Evidence on the Refinancing Channel

    When LSAPs are needed the most, simply bending the yield curve through purchasing government debt is not effective for stimulating the mortgage market (a key sector of the economy for the transmission of monetary policy). Purchasing mortgage-backed... View Details

    • December 2014 (Revised November 2015)
    • Case

    Alibaba Goes Public (A)

    By: Krishna Palepu, Suraj Srinivasan, Charles C.Y. Wang and David Lane
    In 2014 Alibaba debuted on the New York Stock Exchange, creating not only the largest IPO in history but this initial desire to list on the Hong Kong Stock Exchange was denied due to the company's desire to preserve its partner's control over decision rights. Why did... View Details
    Keywords: Dual-class Share Structure; Alibaba; IPOs; VIE; Corporate Governance; Financial Services Industry; United States; Hong Kong; China
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    • 2007
    • Working Paper

    Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions

    By: Alvin E. Roth
    The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details
    Keywords: Education; Marketplace Matching; Market Design; Mathematical Methods; Theory; Practice
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      The Rising Cost of Consumer Attention

      Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to... View Details

      • 26 Oct 2022
      • Research & Ideas

      How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

      suggests that the effect translates to an average of $10,000 over an average six-year-career influencer. “If consumers aren’t perceiving social influencers as trustworthy and authentic, much of their View Details
      Keywords: by Kara Baskin; Technology; Media & Broadcasting
      • 2016
      • Chapter

      Forward Guidance in the Yield Curve: Short Rates versus Bond Supply

      By: Robin Greenwood, Samuel Gregory Hanson and Dimitri Vayanos
      We present a model of the yield curve in which the central bank can provide market participants with forward guidance on both future short rates and on future Quantitative Easing (QE) operations, which affect bond supply. Forward guidance on short rates works through... View Details
      Keywords: Central Banking; Financial Markets
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      • 24 Nov 2003
      • Research & Ideas

      Boards and Corporate Governance: A Balanced Scorecard Approach

      Companies can create shareholder value through more effective governance, and through boards that do not simply ensure compliance, but focus their time and efforts on the most critical strategic areas. Past board results have often not... View Details
      Keywords: Re: Robert S. Kaplan & Krishna G. Palepu
      • 2019
      • Working Paper

      Second Chance: Life with Less Student Debt

      By: Marco Di Maggio, Ankit Kalda and Vincent Yao
      Rising student debt is considered one of the creeping threats of our time. This paper examines the effect of student debt relief on individual credit and labor market outcomes. We exploit the plausibly random debt discharge due to the inability of National Collegiate,... View Details
      Keywords: Student Debt; Private Student Loans; Legal Settlement; Mobility; Debt Collection; Debt Relief; Borrowing and Debt; Personal Finance; Outcome or Result; United States
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      • March 2008
      • Article

      Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions

      By: Alvin E. Roth
      The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details
      Keywords: History; Market Design; Labor; System; Practice; Performance; Theory; Boston; New York (city, NY)
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      • Research Summary

      When Does IT Foster Markets, When Does it Foster Hierarchies?

      The 'Electronic Markets Hypothesis' is, at present, essentially taken for granted. It holds that greater use of IT leads to greater use of market mechanisms for coordinating activity, basically because of IT's ability to reduce the costs of coordination.

      The... View Details

      • 2019
      • Chapter

      The Consequences of Mandatory Corporate Sustainability Reporting

      By: Ioannis Ioannou and George Serafeim
      A key aspect of the governance process inside organizations and markets is the measurement and disclosure of important metrics and information. In this chapter, we examine the effect of sustainability disclosure regulations on firms’ disclosure practices and... View Details
      Keywords: Mandatory Disclosure; Mandatory Reporting; Sustainability; Corporate Social Responsibility; Social Impact; Valuation; China; South Africa; Europe; Asia; Regulation; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Corporate Governance; China; Denmark; Malaysia; South Africa
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      • January 2002 (Revised September 2002)
      • Case

      Corporate Renewal in America

      By: Bruce R. Scott and Thomas S. Mondschean
      Discusses various macroeconomic, regulatory, technological, and financial forces that led to increased corporate restructuring in the United States beginning in the mid-1980s. The U.S. financial system is often viewed as the most developed in the world and a model for... View Details
      Keywords: Performance Evaluation; Corporate Governance; Macroeconomics; Economic Systems; Restructuring; Markets; Private Sector; Corporate Finance; Germany; Japan; United States
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      • 22 Nov 2004
      • Research & Ideas

      Side Effects: The Case of Propecia

      only 2.5 million had used Rogaine at that time, leaving a large market to be addressed. "My approach would be, 'If you have never tried [a hair replacement drug] before, here is your first step.'" But several speakers thought... View Details
      Keywords: by Sean Silverthorne; Health; Pharmaceutical
      • January 2017
      • Case

      The Six CEOs of Tyco International Ltd.

      By: John R. Wells and Gabriel Ellsworth
      In September 2016, Johnson Controls, Inc. completed the acquisition of Tyco International PLC, a $9.9 billion business with operating profits of $884 million. The purchase consideration was $14.4 billion. Although the deal was billed as a merger, Ireland-based Tyco... View Details
      Keywords: Tyco; Dennis Kozlowski; Edward Breen; Fire Safety; Fire Protection; Security; Packaging; Securities And Exchange Commission; Fraud; Accounting; Accounting Audits; Earnings Management; Financial Statements; Goodwill Accounting; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Divisions; Business Exit or Shutdown; Business Growth and Maturation; Business Headquarters; Business Model; Business Organization; For-Profit Firms; Restructuring; Crime and Corruption; Engineering; Applied Optics; Chemicals; Construction; Metals and Minerals; Ethics; Finance; Cash Flow; Public Equity; Stock Options; Financing and Loans; Initial Public Offering; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalized Firms and Management; Multinational Firms and Management; Corporate Accountability; Corporate Disclosure; Health Care and Treatment; Business History; Executive Compensation; Selection and Staffing; Courts and Trials; Lawfulness; Lawsuits and Litigation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Market Entry and Exit; Public Ownership; Problems and Challenges; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Consolidation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Value; Chemical Industry; Construction Industry; Consumer Products Industry; Electronics Industry; Energy Industry; Industrial Products Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Mining Industry; Pharmaceutical Industry; Semiconductor Industry; Telecommunications Industry; Utilities Industry; Republic of Ireland; Switzerland; Bermuda; United States; New Hampshire
      Related
      • 2019
      • Article

      Go-Shops Revisited

      By: Guhan Subramanian and Annie Zhao
      A go-shop process turns the traditional M&A deal process on its head: rather than a pre-signing market canvass followed by a post-signing “no shop” period, a go-shop deal involves a limited pre-signing market check, followed by a post-signing “go shop” process to find... View Details
      Keywords: Go-shop Process; Mergers and Acquisitions; Negotiation Process; Negotiation Deal; Performance Effectiveness; Technological Innovation
      Related